Latest Thinking from IEG

New Developments in Sponsorship and Social Media Come Fast and Furious

Although it was only last December that I presented an IEG Webinar on the topic of sponsorship and social media, preparing for this Thursday’s live webinar on the topic illuminated how quickly social media is changing and how deeply these changes are affecting sponsorship. Indeed, rather than update the presentation, I scrapped it and started over.

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Filed under: assets, digital media, IEG, international, new media, social media, trends, activation

IEG/ANA Event Tackles New Approaches to Sponsorship

I wanted to make sure readers of this blog are aware of an opportunity for corporate marketers to gather and hear best practices and insights from IEG and leading sponsors—for free.

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Filed under: IEG

Activation Watch: Praiseworthy Programs from Budweiser and Spanish Insurer

When you’ve been tracking the sponsorship industry for nearly a quarter of a century (yikes!) it can be a challenge to find partnerships that stand out or break new ground.

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Filed under: beer, branded content, international, pro sports, social media, trends, activation

Orange You Glad It’s Glastonbury Sponsorship Time? (And A Personal Note)

My colleague Julie Kimball passed around the latest in a long line of cool Orange ideas that get us geeking out not only over the smart technology but also the smart use of sponsorship.

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Filed under: entertainment, fashion, festivals, green, telecommunications, activation

AT&T Crosses a Line in Asking Nonprofits to Lobby for Merger

Politico reported last Friday on AT&T’s efforts to build support in Washington for its proposed acquisition of T-Mobile by leveraging the tens of millions of dollars it gives nonprofits.

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Filed under: cause marketing, nonprofit, strategic philanthropy, telecommunications, backlash

Corporate/Cause Partnerships You Should Know

In my last post I promised to post a list of cause marketing programs you should know. Some are one-on-one partnerships, others are corporate/umbrella programs, and others pretty much defy classification.

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Filed under: digital media, new media, nonprofit, strategic philanthropy, cause marketing

Risk/Reward: FIFA’s Troubles and Their Impact on Corporate Partners

When asked seven months ago about the risks of sponsoring FIFA in the midst of bid fixing allegations, the head of legal promotions for Adidas global sports marketing, Jens Jacobsen Jensen, speaking at the European Sponsorship Assn. conference, asserted that the public separates sponsors from controversies surrounding sponsored properties. Adidas was not considering pulling its deal, he said.

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Filed under: legislation, backlash

Tough Calls: Competing Priorities in Cause Marketing

What a whirlwind! The Cause Marketing Forum, held this week in Chicago, gathered 450 or so cause marketing professionals from nonprofits, corporate sponsors and agencies together to talk shop and compare notes. The event packed a lot of great content and networking into just over 24 hours. What follows are a few of my takeaways, organized by the competing industry priorities they underscored.

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Filed under: digital media, new media, nonprofit, strategic philanthropy, cause marketing

A Reasonable Solution To The Indy 500 Sponsorship Row

I have been holding my breath for a week now, but I think it’s time to let it out.

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Filed under: backlash, motorsports, servicing, soft drink, activation

Perspective on IEG Consulting’s Work With Roush Fenway

One of the tricky things about posting to a corporate blog such as IEG’s is that you don’t want to hijack this—or any other social media—and use it as a platform to promote what the company does. This is a forum for sharing ideas, insights, and observations that people interested in sponsorship will find useful.

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Filed under: evaluation, IEG, motorsports, NASCAR, servicing, sponsorship measurement, sponsorship ROI, trends, agency