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11 Basics Of Successful Sponsorship Sales
Lesa Ukman Jun 29

11 Basics Of Successful Sponsorship Sales

Back in the early ’80s, when sponsorship was new to pretty much everyone, IEG traveled the world teaching sponsorship acquisition and sponsorship sales. The industry has incorporated those learnings and sponsorship “mavens” from near and far have incorporated those ideas into their books, blogs and practices. more

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Lesa Ukman Jun 26

Events Gain Well-deserved Support From Tourism Offices

Although event and festival producers often act as de facto marketing arms of cities, regions or countries—attracting visitors, generating positive media coverage, enhancing quality of life for residents, etc.—rarely do they get strategic, sustained support from their tourism bureaus. more

events festivals government/municipal international destination/tourism

 
 
Lesa Ukman Jun 13

Festival Innovations Demonstrate New Ways of Connecting with Audiences

There is much irony is writing this post from Tuscany, where so many of the festivals date back to medieval times and don’t need to be concerned with staying relevant through fresh ideas and content. more

events festivals international music trends destination/tourism

 
 
Jim Andrews May 18

U.S. Congress Launches another Misguided Attack on Sponsorship

For the second year in a row, U.S. Rep. Betty McCollum (D.-Minn.) has added an amendment to the defense appropriations bill that would prohibit the U.S. armed forces from spending any money to sponsor sports. The entire bill, including the amendment, was approved by the House Appropriations Committee yesterday, as reported in USA Todaymore

government/municipal legislation NASCAR sports backlash

 
 
Dan Kowitz May 8

Sponsor Survey Outlines Steps Rightsholders Must Take

In case you missed it, IEG has released the finding from the 12th annual IEG/Performance Research Sponsorship Decision-makers Survey. more

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Stacey Goldberg Apr 27

Sponsorship Takeaways from the AFP Int’l Conference on Fundraising

I had the pleasure of moderating a sponsorship panel discussion at the Association of Fundraising Professionals’ 49th International Conference on Fundraising in Vancouver earlier this month. more

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Jim Andrews Apr 23

Will Sponsors Start Sharing What They Pay with Each Other?

An article last week in The Sydney Morning Herald reported on a call by a major sponsor in Australia’s National Rugby League for the primary sponsors of the other NRL clubs to share among them what they are paying for their deals. The goal is to assure each company that it is getting a fair deal. more

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Jim Andrews Apr 18

Analysis: Motorola/NFL And Dr Pepper/Chicago Bears Sponsorships

News this week regarding the end of one partnership and the beginning of another raises some interesting questions. more

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Lesa Ukman Apr 3

Newest, Best Practices For Sponsors And Rightsholders

Great sponsorships begin with great insights–an understanding of how your customers experience and interact with sponsored properties, and how brands can tangibly enhance the experience. more

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