Jim Andrews Apr 23
An article last week in The Sydney Morning Herald reported on a call by a major sponsor in Australia’s National Rugby League for the primary sponsors of the other NRL clubs to share among them what they are paying for their deals. The goal is to assure each company that it is getting a fair deal. more
sponsorship evaluation sponsorship strategy sponsorship valuation international
Jim Andrews Mar 30
Thanks mostly to Twitter, many of you who were not in attendance at IEG’s annual sponsorship conference last week were able to keep up with some of the main themes and ideas explored by speakers and other participants. more
IEG conference trends IEG
Jim Andrews Mar 19
IEG has done a lot of comparing and contrasting of sponsorship to advertising in our 30 year history. And most often sponsorship came out as the more engaging, more relevant, more meaningful way of connecting with audiences. more
sponsorship measurement sponsorship ROI trends evaluation
Jim Andrews Mar 5
After getting judicial permission to drop its Kodak Theatre partnership a few weeks ago, Eastman Kodak Co. filed court papers last Tuesday to also dump its PGA Tour sponsorship. more
sponsorship ROI sports pro sports
Jim Andrews Feb 21
Thirteen months ago when the NBA Sacramento Kings signed a five-year deal for wristband-maker Power Balance to take over the naming rights to the Arco Arena, I tweeted the following: “Did the Maloof/Kings/Power Balance naming rights deal just set the #sponsorship industry back 100 years? I'm leaning toward yes.” more
non-traditional categories pro sports selling valuation venues naming rights