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Will The Olympic Movement Change Its Marketing Rules? (It Better)
Jim Andrews Aug 9

Will The Olympic Movement Change Its Marketing Rules? (It Better)

A key issue between the end of the London 2012 Olympic Games this Sunday and the beginning of the Sochi Winter Games 18 months from now will be what, if anything, the IOC will do regarding the restrictions placed on sponsors, non-sponsors, athletes and others. more

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Fun Facts About Olympic Sponsorship
Lesa Ukman Aug 7

Fun Facts About Olympic Sponsorship

While the Olympics generates over a $1 billion in sponsorship, there’s no visibility for sponsors. more

olympics London 2012

 
 
The Fashion Games
Lesa Ukman Aug 7

The Fashion Games

Design of Olympic apparel has radically shifted from costume to fashion at the 2012 London Games. more

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Olympic Sponsors’ Results to Date
Lesa Ukman Aug 6

Olympic Sponsors’ Results to Date

P&G Winning the Social Olympics in the U.K. In the second weekly Olympics Viral Chart from New Media Age and Unruly Media—published Wednesday, P&G retained the top spot as the most shared ad online during the Olympics, but unofficial sponsor Nike had the most shares in the week between July 25 and August 1. more

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Olympic Sponsorship Winners And Losers
Lesa Ukman Aug 6

Olympic Sponsorship Winners And Losers

Procter & Gamble. After its sponsorship of the U.S. Olympic Team’s participation in Vancouver 2010 united multiple brands and drove $100 million in additional sales, P&G signed on as a global Olympic sponsor. more

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Getting Olympic Sponsorship Right: Coca-Cola’s Winning Formula
Lesa Ukman Aug 6

Getting Olympic Sponsorship Right: Coca-Cola’s Winning Formula

Four years ago, Coca-Cola produced Olympic themed ads and attached its logo to interesting pieces of content. For Beijing 2008, Coke had three themed ads and six posters. more

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The IOC’s Big Blunders (And How to Fix Them)
Lesa Ukman Aug 3

The IOC’s Big Blunders (And How to Fix Them)

Much of the world is buckling under economic recession, but Olympic finances have never been better. more

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Time to End Ambush Marketing
Jim Andrews Aug 3

Time to End Ambush Marketing

As the London Olympic Games prepare to open, can we all agree to put the issue of ambush marketing to rest? Please. more

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10 Olympic Sponsors to Watch—and Why
Jim Andrews Aug 3

10 Olympic Sponsors to Watch—and Why

In case you missed the article I wrote for Business Insider, here’s my pre-Games take on which marketers were poised to succeed at London 2012: more

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