Jim Andrews Mar 18
Following news last week that residents of Vienna resoundingly rejected the city’s plan to bid for the 2028 Olympic Games, I had an interesting discussion with my colleague John Kristick, global CEO of GroupM ESP. John is well qualified to discuss this issue, having been the managing director of the U.S. bid to host the 2022 FIFA World Cup. more
international olympics sports events
Jim Andrews Mar 8
Just a little over two years ago, the Internet gambling industry in the U.S. was under siege from the federal government. It was declared illegal and the operators of its largest concerns were the targets of criminal and civil lawsuits. more
prospecting selling spending non-traditional categories
Danny O'Leary Mar 1
Last December, testifying before the U.S. House of Representatives’ Science, Space and Technology Committee, former Rep. Robert Walker (R-Pa.) called upon the federal government to embrace the idea that long-term, cost-saving public and private partnerships are a viable solution for obtaining the resources needed to make future NASA missions achievable. more
government/municipal assets
Jim Andrews Feb 19
Exploring the differences between traditional advertising and sponsorship is familiar terrain for those of us at IEG, but I have reached some new conclusions about these two vehicles for communicating with a brand’s consumers. more
sponsorship strategy agency
Lesa Ukman Jan 11
The Red Bull Stratos mission— that saw Felix Baumgartner jump from more than 23 miles above the earth on Oct. 14, 2012—did not just break the world records for longest distance free fall, highest jump from a platform and maximum vertical velocity, it was the biggest digital live event on record, raising the bar on how brands can activate sponsorships in social media. more
beverage branded content digital media events social media sponsored content activation
Jim Andrews Dec 21
To answer the question of whether a brand should become a sponsor of a college bowl game, you have to first make the distinction between title sponsors and other levels of partnership. more
sponsorship strategy sports valuation bowl games
Lesa Ukman Nov 20
Some three months after the closing ceremonies of London’s Summer Olympic Games we are still being asked what lessons there are for sponsors. Below are my talking points; I would love to hear yours. more
London 2012 olympics activation