Katie Hynan Nov 15
Recent social media backlash against Starbucks for its heavy-handed product placement during NBC’s The Voice has me wondering why brands continue to make missteps when it comes to branded entertainment. more
branded entertainment branded content
Morgan Lathrop Oct 15
I am fascinated by how brands are constantly creating innovative experiences to connect with target audiences. We find many great examples in sports, but I have been keeping my eye on the fashion game, specifically designer Rebecca Minkoff, a leader in casual luxury handbags, accessories and apparel who has become one of the savviest marketers around. more
digital media fashion social media activation
Bryce McMichael Oct 8
Ever noticed you cannot book a direct, non-stop flight between Dallas and LA, Chicago, New York or Atlanta on Southwest Airlines? Do you know why? Many Southwest loyalists and longtime residents of North Texas know the answer is the Wright Amendment. more
sponsorship strategy
Adam Lentz Oct 3
There has been a lot of attention paid to the Olympics the last few weeks – and with good reason. Members of the IOC selected Tokyo as the host of the 2020 games and picked wrestling to fill the final spot on the Olympic program for that year. Wrestling was chosen after spending a reported $8 million on its campaign. An entire blog could be written about the sport of wrestling and the governing bodies that came together to make sure it was on the program, as well as the proposed rule changes to make the sport more fun to watch and easier to understand. We also saw the election of a new president, Thomas Bach, the first ever Olympic champion to become IOC leader. more
olympics international
Eric del Carmen Sep 18
A few months back, I caved in and purchased a tablet not named iPad and one of the first things I did was download applications of interest to me. I noticed very quickly just how much personal information I was sharing. In addition to the usual username and password, the apps collected personal contact information, age/gender, GPS data and device ID. more
digital media social media activation
Kristen Pelachyk Sep 16
It’s no surprise when brands use sponsorship to connect to fans at their passion points or to tap into their emotional attachment to a team, property or event. more
sponsorship strategy
Julie Kimball Sep 6
When discussing sponsorship, people tend to talk about the fun, “sexy” side, like Nike’s latest activation or how SXSW or Bonnaroo are utilizing sponsors to enhance the audience experience. But I want to talk about something that isn’t sexy, but is critically important to sponsorship’s success and that’s the staffing that a property needs to be successful. more
servicing selling
Danny O'Leary Sep 3
If you love the human side of sport and what happens off the field as much as on it, then like me you probably tune into HBO’s Real Sports with Bryant Gumbel. Last week’s episode featured one of the most iconic, memorable, loved and hated brands in all of sports sponsorship, Red Bull. more
branded content sponsored content sponsorship strategy beverage
Jason Keith Aug 30
I’ve been in the sponsorship business for over a decade and am frequently asked if I think companies partnering with individual celebrities is a good idea. In short, if due diligence is done on each side then these types of partnerships can be very beneficial. If no research is done, these relationships can bring about a lot of negative publicity for both parties. more
endorsements
Jim Andrews Aug 15
In the IEG strategy paper Sponsorship’s New Optics: Why Changing Focus Is The Only Way To Win, we make the case for sponsorships that need to produce a new brand asset or shine a bright light on an existing one. more
sponsorship strategy trends activation