Lesa Ukman Aug 3
Much of the world is buckling under economic recession, but Olympic finances have never been better. more
London 2012 olympics servicing ambush marketing
Danny O'Leary Jul 12
I admit I’m not a frequent social media user. The amount of friend and commercial activity makes me nauseous. When I am logged in, I mostly use it for research purposes. So you can imagine my relief when I heard about Facebook’s Explore London 2012 portal early this month. more
assets digital media London 2012 olympics social media trends activation
Lesa Ukman Jun 26
Although event and festival producers often act as de facto marketing arms of cities, regions or countries—attracting visitors, generating positive media coverage, enhancing quality of life for residents, etc.—rarely do they get strategic, sustained support from their tourism bureaus. more
events festivals government/municipal international destination/tourism
Jim Andrews May 18
For the second year in a row, U.S. Rep. Betty McCollum (D.-Minn.) has added an amendment to the defense appropriations bill that would prohibit the U.S. armed forces from spending any money to sponsor sports. The entire bill, including the amendment, was approved by the House Appropriations Committee yesterday, as reported in USA Today. more
government/municipal legislation NASCAR sports backlash