Kristen Pelachyk Dec 19
With less than a week remaining in the 2013 holiday shopping season, our personal shopping lists are most likely top of mind right now—but it’s actually a great time to think about next year’s festival of retail excess from a marketing partnership perspective. more
sponsorship strategy
Jessica Parr Dec 17
There has been a lot of conversation about American Airlines and US Airways creating the world’s largest airline and the impending merger’s impact on consumers’ wallets. But equally as relevant to our industry, how will it impact current sponsorships—in particular US Airways sponsorships in its hub cities and especially in the Phoenix market, the current home of US Airways headquarters? more
sports sponsorship strategy
Jessi Sanchez Dec 2
Twitter is securing top notch sports video highlights, having first done a deal with the NFL and more recently with broadcaster BSkyB for UEFA Champions League matches. Being a fan of both, I can see the tremendous potential in these agreements. more
branded content digital media social media sports activation
Katie Hynan Nov 15
Recent social media backlash against Starbucks for its heavy-handed product placement during NBC’s The Voice has me wondering why brands continue to make missteps when it comes to branded entertainment. more
branded entertainment branded content
Morgan Lathrop Oct 15
I am fascinated by how brands are constantly creating innovative experiences to connect with target audiences. We find many great examples in sports, but I have been keeping my eye on the fashion game, specifically designer Rebecca Minkoff, a leader in casual luxury handbags, accessories and apparel who has become one of the savviest marketers around. more
digital media fashion social media activation
Bryce McMichael Oct 8
Ever noticed you cannot book a direct, non-stop flight between Dallas and LA, Chicago, New York or Atlanta on Southwest Airlines? Do you know why? Many Southwest loyalists and longtime residents of North Texas know the answer is the Wright Amendment. more
sponsorship strategy
Adam Lentz Oct 3
There has been a lot of attention paid to the Olympics the last few weeks – and with good reason. Members of the IOC selected Tokyo as the host of the 2020 games and picked wrestling to fill the final spot on the Olympic program for that year. Wrestling was chosen after spending a reported $8 million on its campaign. An entire blog could be written about the sport of wrestling and the governing bodies that came together to make sure it was on the program, as well as the proposed rule changes to make the sport more fun to watch and easier to understand. We also saw the election of a new president, Thomas Bach, the first ever Olympic champion to become IOC leader. more
olympics international
Eric del Carmen Sep 18
A few months back, I caved in and purchased a tablet not named iPad and one of the first things I did was download applications of interest to me. I noticed very quickly just how much personal information I was sharing. In addition to the usual username and password, the apps collected personal contact information, age/gender, GPS data and device ID. more
digital media social media activation
Kristen Pelachyk Sep 16
It’s no surprise when brands use sponsorship to connect to fans at their passion points or to tap into their emotional attachment to a team, property or event. more
sponsorship strategy
Julie Kimball Sep 6
When discussing sponsorship, people tend to talk about the fun, “sexy” side, like Nike’s latest activation or how SXSW or Bonnaroo are utilizing sponsors to enhance the audience experience. But I want to talk about something that isn’t sexy, but is critically important to sponsorship’s success and that’s the staffing that a property needs to be successful. more
servicing selling