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Sponsorship Blog

Time to End Ambush Marketing
Jim Andrews Aug 3

Time to End Ambush Marketing

As the London Olympic Games prepare to open, can we all agree to put the issue of ambush marketing to rest? Please. more

London 2012 olympics ambush marketing

 
 
10 Olympic Sponsors to Watch—and Why
Jim Andrews Aug 3

10 Olympic Sponsors to Watch—and Why

In case you missed the article I wrote for Business Insider, here’s my pre-Games take on which marketers were poised to succeed at London 2012: more

ambush marketing endorsements international London 2012 olympics activation

 
 
The Social Olympics
Danny O'Leary Jul 12

The Social Olympics

I admit I’m not a frequent social media user. The amount of friend and commercial activity makes me nauseous. When I am logged in, I mostly use it for research purposes. So you can imagine my relief when I heard about Facebook’s Explore London 2012 portal early this month. more

assets digital media London 2012 olympics social media trends activation

 
 
11 Basics Of Successful Sponsorship Sales
Lesa Ukman Jun 29

11 Basics Of Successful Sponsorship Sales

Back in the early ’80s, when sponsorship was new to pretty much everyone, IEG traveled the world teaching sponsorship acquisition and sponsorship sales. The industry has incorporated those learnings and sponsorship “mavens” from near and far have incorporated those ideas into their books, blogs and practices. more

media sponsorship packaging prospecting selling sponsorship valuation how to get sponsorship

 
 
Lesa Ukman Jun 26

Events Gain Well-deserved Support From Tourism Offices

Although event and festival producers often act as de facto marketing arms of cities, regions or countries—attracting visitors, generating positive media coverage, enhancing quality of life for residents, etc.—rarely do they get strategic, sustained support from their tourism bureaus. more

events festivals government/municipal international destination/tourism

 
 
Lesa Ukman Jun 13

Festival Innovations Demonstrate New Ways of Connecting with Audiences

There is much irony is writing this post from Tuscany, where so many of the festivals date back to medieval times and don’t need to be concerned with staying relevant through fresh ideas and content. more

events festivals international music trends destination/tourism

 
 
Jim Andrews May 18

U.S. Congress Launches another Misguided Attack on Sponsorship

For the second year in a row, U.S. Rep. Betty McCollum (D.-Minn.) has added an amendment to the defense appropriations bill that would prohibit the U.S. armed forces from spending any money to sponsor sports. The entire bill, including the amendment, was approved by the House Appropriations Committee yesterday, as reported in USA Todaymore

government/municipal legislation NASCAR sports backlash

 
 
Dan Kowitz May 8

Sponsor Survey Outlines Steps Rightsholders Must Take

In case you missed it, IEG has released the finding from the 12th annual IEG/Performance Research Sponsorship Decision-makers Survey. more

IEG research selling servicing social media spending sponsorship evaluation sponsorship measurement sponsorship ROI sponsorship strategy trends activation

 
 
Stacey Goldberg Apr 27

Sponsorship Takeaways from the AFP Int’l Conference on Fundraising

I had the pleasure of moderating a sponsorship panel discussion at the Association of Fundraising Professionals’ 49th International Conference on Fundraising in Vancouver earlier this month. more

cause marketing how to get sponsorship local nonprofit selling venues arts

 
 
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