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Sponsorship Blog

Olympic Sponsors’ Results to Date
Lesa Ukman Aug 6

Olympic Sponsors’ Results to Date

P&G Winning the Social Olympics in the U.K. In the second weekly Olympics Viral Chart from New Media Age and Unruly Media—published Wednesday, P&G retained the top spot as the most shared ad online during the Olympics, but unofficial sponsor Nike had the most shares in the week between July 25 and August 1. more

olympics social media London 2012

 
 
Olympic Sponsorship Winners And Losers
Lesa Ukman Aug 6

Olympic Sponsorship Winners And Losers

Procter & Gamble. After its sponsorship of the U.S. Olympic Team’s participation in Vancouver 2010 united multiple brands and drove $100 million in additional sales, P&G signed on as a global Olympic sponsor. more

backlash London 2012 olympics activation

 
 
Getting Olympic Sponsorship Right: Coca-Cola’s Winning Formula
Lesa Ukman Aug 6

Getting Olympic Sponsorship Right: Coca-Cola’s Winning Formula

Four years ago, Coca-Cola produced Olympic themed ads and attached its logo to interesting pieces of content. For Beijing 2008, Coke had three themed ads and six posters. more

London 2012 olympics soft drink activation

 
 
The IOC’s Big Blunders (And How to Fix Them)
Lesa Ukman Aug 3

The IOC’s Big Blunders (And How to Fix Them)

Much of the world is buckling under economic recession, but Olympic finances have never been better. more

London 2012 olympics servicing ambush marketing

 
 
Time to End Ambush Marketing
Jim Andrews Aug 3

Time to End Ambush Marketing

As the London Olympic Games prepare to open, can we all agree to put the issue of ambush marketing to rest? Please. more

London 2012 olympics ambush marketing

 
 
10 Olympic Sponsors to Watch—and Why
Jim Andrews Aug 3

10 Olympic Sponsors to Watch—and Why

In case you missed the article I wrote for Business Insider, here’s my pre-Games take on which marketers were poised to succeed at London 2012: more

ambush marketing endorsements international London 2012 olympics activation

 
 
The Social Olympics
Danny O'Leary Jul 12

The Social Olympics

I admit I’m not a frequent social media user. The amount of friend and commercial activity makes me nauseous. When I am logged in, I mostly use it for research purposes. So you can imagine my relief when I heard about Facebook’s Explore London 2012 portal early this month. more

assets digital media London 2012 olympics social media trends activation

 
 
11 Basics Of Successful Sponsorship Sales
Lesa Ukman Jun 29

11 Basics Of Successful Sponsorship Sales

Back in the early ’80s, when sponsorship was new to pretty much everyone, IEG traveled the world teaching sponsorship acquisition and sponsorship sales. The industry has incorporated those learnings and sponsorship “mavens” from near and far have incorporated those ideas into their books, blogs and practices. more

media sponsorship packaging prospecting selling sponsorship valuation how to get sponsorship

 
 
Lesa Ukman Jun 26

Events Gain Well-deserved Support From Tourism Offices

Although event and festival producers often act as de facto marketing arms of cities, regions or countries—attracting visitors, generating positive media coverage, enhancing quality of life for residents, etc.—rarely do they get strategic, sustained support from their tourism bureaus. more

events festivals government/municipal international destination/tourism

 
 
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