Leading the way in sponsorship insights, trends, training and events
Call Us:  (312) 944 1727

Sections:


Sponsorship Blog

Missed Opportunity for McDonald’s
Jim Andrews Nov 30

Missed Opportunity for McDonald’s

You would think the marketing team at McDonald’s USA would have learned something from the backlash the Golden Arches suffered from its sponsorship presence at last summer’s London Olympic Games. more

backlash pro sports restaurant sponsorship strategy sports activation

 
 
A Good Time to Reflect: Takeaways for Sponsors from the 2012 Olympic Games
Lesa Ukman Nov 20

A Good Time to Reflect: Takeaways for Sponsors from the 2012 Olympic Games

Some three months after the closing ceremonies of London’s Summer Olympic Games we are still being asked what lessons there are for sponsors. Below are my talking points; I would love to hear yours. more

London 2012 olympics activation

 
 
Louis Vuitton Connects The Dots By Leveraging Artist Collaboration
Lesa Ukman Nov 16

Louis Vuitton Connects The Dots By Leveraging Artist Collaboration

The partnership between Louis Vuitton and Japanese artist Yayoi Kusama shows that the arts are every bit as exploitable as sport. It just takes creativity. more

arts digital media fashion international museums/zoos/aquariums retail activation

 
 
Designer “Haute-Eliers” And Their Brand Partnerships
Lesa Ukman Oct 30

Designer “Haute-Eliers” And Their Brand Partnerships

Over the last decade, upscale fashion brands found on New York City’s Madison Avenue, Paris’s Avenue Montaigne and London’s Sloane Street have extended well beyond apparel and accessories into housewares, sheets and textiles, lighting and furniture. more

international trends venues fashion

 
 
What If The Sponsor/Property Model Is Not Sustainable?
Jim Andrews Oct 26

What If The Sponsor/Property Model Is Not Sustainable?

This is one of those topics that maybe I shouldn’t even be raising, as I can hear colleagues and readers shouting, “Are you trying to kill the golden goose?” more

servicing trends selling

 
 
Italian Cultural Partnerships Bear Watching
Lesa Ukman Oct 18

Italian Cultural Partnerships Bear Watching

As oil is the Middle East’s natural resource, culture is Italy’s. The country is home to more UNESCO World Heritage sites, museums and archeological sites than any other in the world. more

backlash cause marketing destination/tourism fashion government/municipal international museums/zoos/aquariums arts

 
 
Getting Meaningful Marketing Right
Jim Andrews Sep 28

Getting Meaningful Marketing Right

In the new strategy paper from IEG Consulting, we make the case for a new and important trend impacting the relationship between nonprofits and their corporate partners. more

nonprofit strategic philanthropy trends cause marketing

 
 
Non-Sponsors Take On The Olympics To Align Their Brands With Fair Play
Lesa Ukman Aug 13

Non-Sponsors Take On The Olympics To Align Their Brands With Fair Play

The extreme approach taken by the London Organizing Committee for the Olympic Games (LOCOG) to enforcing IOC marketing rules has not only not protected official sponsors, I’d argue it has hurt them. Each time the brand police tape over the logo of a non-sponsor, or warn the public about wearing a Pepsi T-shirt to the Games, or insist policemen carry their snacks in unbranded plastic bags, they drag down the brands of the sponsors. more

backlash London 2012 olympics ambush marketing

 
 
Ambush Marketing At London 2012
Lesa Ukman Aug 13

Ambush Marketing At London 2012

Non-sponsors during the Olympic Games got noticed through a variety of tactics, including making news around related topics (Nike, Specsavers, Tetley Tea), championing human-interest stories (Red Bull, Virgin Media, Beats), sponsored Tweets (Nike), and pop-up venues in London (Puma, Mizuno, Karl Lagerfeld, Opening Ceremony). more

London 2012 olympics ambush marketing

 
 
 <  3 - 4 - 5 - 6 - 7 - 8 - 9 - 10 - 11 - 12  >