Posts Tagged “Cause Marketing”

Diane Knoepke Mar 3

Why Motorsports Teams Should “Trade Paint” With Art Museums

Hallelujah and thank you, Bill Taylor. I read his great Harvard Business Review blog post yesterday on idea-swapping outside the immediate field (or sector or industry) we work in. If there’s any Kool-Aid you are open to drinking today, let this be it. While I suggest you read the full post—he has good anecdotes about companies employing the strategy—his last paragraph sums up his point.  more

associations cause marketing entertainment how to get sponsorship motorsports non-traditional categories sports arts

Carrie Urban Kapraun Feb 26

A Company’s Sponsorship Budget Should be “a” Factor Not “the” Factor When Choosing a Property

Among the numerous considerations a sponsor must wade through to determine which properties to sponsor, cost is usually at the top of the list. Unfortunately, focusing too much on cost can sometimes lead a sponsor down the wrong path or create unnecessary boundaries, ruling out properties that might otherwise be appropriate.  more

arts associations cause marketing events local sports activation

Lesa Ukman Feb 4

What I’m Reading

I read everything Cory Doctorow writes, and when I got his newest book, Makers, I suspected it would be a binge read, i.e., an all-nighter. It was. Set in the near future—the U.S. is a third-world country, drugs have eradicated obesity and a tanking Disneyland is catering to Goths—the book's heroes are a pair of indie, open source creators who mine garbage dumps for the electronics in the trashed products and empower squatters and homeless with tools to be self-sustaining. Funny, insightful and alarmingly close to reality.  more

cause marketing

Diane Knoepke Jan 26

Three Ways to Devalue Your Corporate Sponsorships via Third-Party Fundraising Events

I read a white paper, written by Blackbaud and Event360, this morning that discusses third-party fundraising events and how to maximize them. While there are good nuggets of information about logistics and tracking, the brief does not touch on how to have third-party events live harmoniously with corporate sponsorship. In fact, the paper asserts that “traditional event organizers need to view independent fundraising as supplementary, not competitive, to their existing development portfolio.”  more

arts cause marketing guidelines nonprofit non-traditional categories ambush marketing

Carrie Urban Kapraun Jan 22

Disney and the HandsOn Network: Give a Day. Get a Disney Day

You may have seen some recent TV commercials featuring; Taye Diggs, Terri Hatcher, James Denton, Missy Piggy, Kermit the Frog and other Muppets characters for Disney’s Give a Day. Get a Disney Day. campaign. The promotion, a partnership with HandsOn Network (a nationwide network of a half million volunteers) will distribute one million one-day, one-park tickets to people who volunteer at select charities. The promotion began January 1, 2010 and continues through December 15th, 2010.  more

cause marketing

Diane Knoepke Jan 20

Boots on the Ground: Early Learnings from Timberland’s Help for Haiti

As we all think about the various responses—personal, organizational, corporate, governmental—to the earthquakes and humanitarian crises in Haiti, there are instructive failures and rousing successes at every turn. I have been one of many talking and thinking about Timberland’s response this past week. Some bad PR is in the mix—mostly criticism and skepticism surrounding (a) business practices between Wyclef Jean and the Yéle Haiti foundation and (b) the size and nature of donations triggered by the sale of Timberland products. (If you’re looking for background on the relationship and/or criticism, here’s an article that sums it up.)  more

strategic philanthropy cause marketing

Jim Andrews Jan 20

Behind The Numbers: Sponsorship’s Spending Decline

We recently released IEG’s 25th annual sponsorship spending review and forecast, delivering the historic, if unwelcome, news that sponsorship spending by North American companies declined in ’09. If you haven’t had a chance to read the report and see the specific numbers, click here. The fact that less was spent on sponsorship last year does not come as a huge shock to properties who have had to work much harder to close deals at fair market value, nor to sponsors who have been directed to make budget cuts. As we reported on new deals and success stories in IEG Sponsorship Report last year—success defined mostly by the oft-repeated phrase “flat is the new up”—we also heard many tales that could not be published about discounting and sponsors who were going back and revisiting existing agreements intent on decreasing their commitments.  more

associations cause marketing entertainment events festivals IEG spending sports trends arts

Jim Andrews Jan 14

Is Wikipedia A Sponsorable Property?

As a nonprofit organization, can Wikipedia be a cause marketing or strategic philanthropy platform? Would sponsors be interested in partnering with the online pioneering information source? Those are the questions a task force looking at the long-term financial sustainability of the Wikipedia currently is trying to answer. In true wiki fashion, anyone is invited to join the task force.  more

nonprofit strategic philanthropy what is sponsorship cause marketing

Carrie Urban Kapraun Jan 8

Sponsorship Overload

My cooking philosophy is that more ingredients are better. I don't get the concept of simple cooking. If the recipe calls for five ingredients, I use ten. If the recipe includes onions, I also add shallots and garlic because those are ingredients that I like. I combine three recipes into one. I think if the recipe only takes 15 minutes to prepare, how good can it be? Of course, you can never have too much of a good thing, like cheese, right? However, it doesn't always work out that more complex is better. If you add too many ingredients you can be overwhelmed with flavors or sometimes you are just adding ingredients that don't necessarily make the recipe better, just more complicated, time consuming and expensive. For example, good steaks or really fresh vegetables don't need a lot of extra flavors, they are best when prepared simply – maybe a little salt, pepper or a squirt of lemon. Some of the best recipes are simple, but have one unique ingredient that really makes an impression. You have to wonder if adding too many ingredients is an attempt to cover up something? Or, is it possible that the recipe wasn't that good to begin with.  more

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