IEG’s sponsorship experts provide unique perspective on the latest industry developments, news and trends. These posts will make you think, challenge conventional wisdom, give you new ideas, and spark discussion.
Bad Faith: Big Brother Pulls the Rug Out from under Venue Sponsorship
Unsettling news came out of Vancouver last week, as the provincial government of British Columbia killed a deal for telecommunications company Telus to obtain naming rights to BC Place Stadium.
Filed under: Canada, contracts, government/municipal, in-kind, naming rights, negotiating, telecommunications, valuation, venues, backlash
Sponsorship Issues: Are Recent Government Moves Protection Or Interference?
Two developments within the last month raise some fascinating questions over the involvement of government in the affairs of private rightsholders and their partnerships.
Filed under: Canada, government/municipal, IEG conference, legislation, pro sports, sports, telecommunications, trends, ambush marketing
Black Mark for BlackBerry: What RIM Did Wrong In Venezuela Sponsorship Snafu
I never suspected the trove of classified government communications trickling out through WikiLeaks would contain a sponsorship story, but a recently released February 2010 cable from the U.S. embassy in Caracas, Venezuela tells a tale with valuable lessons for sponsors.
Filed under: backlash, Canada, contracts, international, media sponsorship, negotiating, telecommunications, arts
Return on Engagement: Learnings from the TELUS Facebook Go Pink Campaign
Leading up to the 2011 IEG Sponsorship Conference, Return on Engagement: Sponsorship’s Impact on Business, I will be blogging on measuring sponsorship’s ROI: How to do it, what the research reveals, improving the value of sponsorship, etc.
Filed under: cause marketing, evaluation, IEG conference, new media, nonprofit, social media, sponsorship measurement, sponsorship ROI, telecommunications, Canada
Insights from Sportaccord 2009
With sold-out attendance and a full exhibit hall, the first Sportaccord conference to take place in the U.S. was seemingly unaffected by the economy. Held last week in Denver and produced under the auspices of the General Assn. of Int’l Sports Federations (AGFIS), the Assn. of Summer Olympic Int’l Federations (ASOIF), and the Assn. of Int’l Olympic Winter Sports Federations (AIOWF), it draws the heads of sports federations, Olympic bid committees and scores of vendors with products and services for them.
Filed under: international, olympics, sports, Canada
Tuesday Session Recap from the 2009 IEG Sponsorship Conference
Something that many Americans like to do first thing in the morning is get a jolt of the latest headlines. Therefore, it was a sense of irony the first session of Tuesday’s IEG Sponsorship Conference dealt with media sponsorships.
Filed under: cause marketing, digital media, evaluation, how to get sponsorship, IEG conference, media sponsorship, new media, nonprofit, olympics, sponsorship measurement, sponsorship ROI, sports, Canada