While Bud Light is banking on its “drinkability” to sell beer, it seems that many properties are trading on their sponsorability (a word I’m pretty sure we IEGers made up, along with “ambushability”) to sell sponsorships.
Considerable chatter around IEG this past week has centered on this question: How do organizations, venues and events make sure they’re in a sponsor’s line of sight when the sponsor starts looking?
We put salability of packages, strength of proposals and sales cycles aside for a minute and talked about the steps that come before the sale, where 26% of sponsorship deals are initiated by sponsors and their agencies (according to IEG’s 2008 property survey). more
What does the Ronco Veg-O-Matic have to do with sponsorship? more