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Posts Tagged “International”

Lesa Ukman May 21

Why Aren’t Corporate Sponsors Optimizing Search Terms?

Official corporate sponsors of the 2008 and 2010 Olympics failed to optimize social media opportunities by ignoring search engine optimization. Now the official corporate sponsors of the 2010 FIFA World Cup—including Adidas, Coca-Cola, Emirates and Hyundai/Kia—are missing the boat. All are failing to link their activation to online search terms such as “soccer world cup” and “world cup 2010.” There is a huge volume of traffic surrounding these terms and sponsors have the rights to use them. So why aren’t they optimizing? Why isn’t FIFA advising them to do so?  more

ambush marketing beverage cause marketing digital media endorsements international music olympics social media soft drink sports activation

Lesa Ukman Apr 27

Festival Sponsors Get Creative With Activation

Festivals are going from strength to strength, especially in Europe. Just one indication of their prominence is the special limited edition jeans Diesel produced for Denmark’s Roskilde Festival. The run of 1,000 jeans are specially treated to deal with mud, wind, rain and other surprises that you might come across during the course of a festival.   more

beverage digital media events festivals international music new media social media activation

Lesa Ukman Apr 23

What I Learned About Sponsorship Backlash While Waiting Out The Ash Cloud

While reading the April 16th edition of The Independent, I came across two striking images. The first was a banner unfurled at a rally staged by Fair Pensions, which lobbies for ethical investment of UK pension funds, reading “BP Sponsors Climate Chaos.”  more

events festivals international backlash

Jim Andrews Apr 15

FIFA’s Local Merchant Crackdown Offers Golden Opportunity For Sponsors

Today’s Wall Street Journal reports on FIFA’s efforts to control ambush marketing and the sale of unlicensed merchandise in conjunction with the upcoming World Cup in South Africa.  more

backlash international sports ambush marketing

Lesa Ukman Apr 7

CSR And Sponsorships Should Be Source Of Innovation

(This blog post originally appeared as an opinion column in IEG Sponsorship Report on March 2, 2010) Corporate Social Responsibility used to be about managing a few sensitive areas that had the potential to generate positive or negative headlines. But, as companies recognize the direct link between social justice and increased shareholder value, they are abandoning this mandated model and instead embedding sustainability and ethical values into customer loyalty-building, cost reduction, new product creation, sourcing and HR.  more

international nonprofit retail strategic philanthropy trends green

Jim Andrews Feb 10

Proof Of The Value Of Sponsorship To Coca-Cola

Yesterday’s earnings call with analysts to discuss The Coca-Cola Co.’s fourth-quarter 2009 results demonstrates the importance of the company’s global sponsorship platforms. (A transcript of the call can be found here.) Within the first few minutes of the call, Coke chairman and CEO Muhtar Kent discussed the most important initiatives underway for 2010, with the Vancouver Games and FIFA World Cup claiming center stage:  more

beverage international olympics soft drink sponsorship ROI activation

Vinu Joseph Jan 13

Sponsorship and Association Governance: Just Say No

When working with associations, we universally recommend against offering sponsorship of governance activities, like board meetings. An association risks its credibility—with its members and external stakeholders—when sponsors get too close to an organization’s decision-making. Similarly, the sponsor can take a hit if its involvement is perceived as an attempted bribe.  more

backlash international sports associations

Jim Andrews Jan 7

Events, Sustainability and Sponsorship

Of all the news releases I receive, those from the Int’l Organization for Standardization are not high on my priority list of which to open. I’m not even sure how I got on the media list for this Swiss-based organization with a name that sounds like a front for a James Bond villain. However, the announcement that arrived yesterday in my email inbox did catch my interest, as the ISO is embarking on an initiative to develop an international standard for sustainable event management, one that would lessen the negative environmental impact of all manner of large-scale events, from festivals to sports to business conferences.  more

guidelines international trends events

Dan Kowitz Jan 6

A Sponsorship Takeaway From Bono’s “Ten for the Next Ten”

U2 lead singer and humanitarian activist Bono’s recent op-ed piece in The New York Times entitled “Ten for the Next Ten” had several cool ideas that may be controversial to some and trendsetting to others.  more

research international

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