IEG’s sponsorship experts provide unique perspective on the latest industry developments, news and trends. These posts will make you think, challenge conventional wisdom, give you new ideas, and spark discussion.
Battle over Sponsorship: The Enemy Is (Some of) Us
It has been quite a two-week period since a seemingly benign sponsorship—Northern Trust Corp.’s title of the Los Angeles PGA Tour stop—opened a can of worms that within days had Sen. John Kerry introducing legislation that would prohibit any financial institution receiving TARP funds from sponsoring conferences and events for the year in which they receive such dollars.
Filed under: legislation