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Posts Tagged “Trends”
 

Jim Andrews Sep 15

Takeaways From ANA Sponsorship & Event Marketing Committee Meeting

Through our relationship with the Assn. of National Advertisers, IEG participated in yesterday’s quarterly meeting of the ANA’s Sponsorship & Event Marketing Committee, hosted in the beautiful conference facilities at Chicago’s Shedd Aquarium.  more

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Jim Andrews Sep 10

Chase Paid $30 Million And Didn’t Get Title? Smart Move

The news that JPMorgan Chase signed a 10-year agreement with Madison Square Garden for a reported $30 million a year certainly raised many an eyebrow across the sponsorship industry earlier this week.  more

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Jim Andrews Aug 31

Platform Exclusivity: An Idea Whose Time Has Come

One concept that I’ve seen properties begin to adopt lately, and which could become a larger sponsorship sales trend, is platform exclusivity. The idea is that only one corporate partner is permitted to activate in a specified channel or manner, e.g., mobile-device marketing, in-store retail promotions, use of video content, ticket giveaways, etc.  more

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Jim Andrews Aug 25

The WTA Argument: Do Title Sponsors Really Scare Off Other Partners?

As my colleague Bill Chipps reveals in IEG Sponsorship Report this week, the WTA Tour has decided not to market the title sponsorship position about to be given up by Sony Ericsson. (Subscribers can read the full story here.)  more

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Jim Andrews Jul 14

Why Do Properties’ Cause Overlays Leave Sponsors On The Sidelines?

A trend I have noticed lately involves rightsholders—primarily sports and entertainment properties—conducting cause-related promotions that bring attention to their events and organizations while benefiting a charitable group.  more

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Jim Andrews Jun 15

Time To Ban School Sponsorship

The Wall Street Journal ran a page one story yesterday on the rise in local school districts seeking private support from businesses and other organizations to offset budget cuts resulting from decreasing tax revenues.  more

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Lesa Ukman Jun 14

The Trend Of Craft And Its Relevance To Us

From furniture, food and jewelry to haute couture, lighting and architecture, craft—the art of the handmade—is everywhere.  more

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Emily Rogers Jun 8

Report from CASE Conference: Strategic Philanthropy Insights

I had the pleasure of co-leading a session last Thursday at the Council for Advancement & Support of Education’s Annual Conference for Corporate & Foundation Relations Officers in San Francisco. My co-leader for the session titled: “Strategic Philanthropy: A New Paradigm for How Corporations Partner with Higher Education” was Eric Thompson, director of corporate & foundation relations for Purdue University Calumet.  more

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Jim Andrews May 17

Interesting Developments At Major Sponsors

(This blog post originally appeared as an opinion column in IEG Sponsorship Report on April 19, 2010.) In recent private conversations with a number of key sponsorship professionals, I picked up the following tidbits that I thought were worth sharing:  more

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