The French Football Federation (“FFF”), the national soccer body, is still feeling the effects from its less than stellar 2010 World Cup performance. The FFF recently had to pay out €4.5 million to its top-tier sponsors to compensate them for France’s first round exit from the 2010 World Cup.
For someone who has spent 20-plus years showcasing the commonalities in sponsorship programs across sports, arts, causes, entertainment, events, etc.—as a way to promote best practices and inspire creative thinking—the not-so-sudden realization that the sponsorship marketplace is vastly different than it once was could be a depressing thought. more
Through our relationship with the Assn. of National Advertisers, IEG participated in yesterday’s quarterly meeting of the ANA’s Sponsorship & Event Marketing Committee, hosted in the beautiful conference facilities at Chicago’s Shedd Aquarium. more
The news that JPMorgan Chase signed a 10-year agreement with Madison Square Garden for a reported $30 million a year certainly raised many an eyebrow across the sponsorship industry earlier this week. more
One concept that I’ve seen properties begin to adopt lately, and which could become a larger sponsorship sales trend, is platform exclusivity. The idea is that only one corporate partner is permitted to activate in a specified channel or manner, e.g., mobile-device marketing, in-store retail promotions, use of video content, ticket giveaways, etc. more
As my colleague Bill Chipps reveals in IEG Sponsorship Report this week, the WTA Tour has decided not to market the title sponsorship position about to be given up by Sony Ericsson. (Subscribers can read the full story here.) more
A trend I have noticed lately involves rightsholders—primarily sports and entertainment properties—conducting cause-related promotions that bring attention to their events and organizations while benefiting a charitable group. more
The Wall Street Journal ran a page one story yesterday on the rise in local school districts seeking private support from businesses and other organizations to offset budget cuts resulting from decreasing tax revenues. more
From furniture, food and jewelry to haute couture, lighting and architecture, craft—the art of the handmade—is everywhere. more
I had the pleasure of co-leading a session last Thursday at the Council for Advancement & Support of Education’s Annual Conference for Corporate & Foundation Relations Officers in San Francisco.
My co-leader for the session titled: “Strategic Philanthropy: A New Paradigm for How Corporations Partner with Higher Education” was Eric Thompson, director of corporate & foundation relations for Purdue University Calumet. more