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Sponsorship Blog

Sponsorship Rights and Benefits That Matter To Your Wireless Partner
Lesa Ukman Aug 2

Sponsorship Rights and Benefits That Matter To Your Wireless Partner

AT&T’s activation and messaging around a slew of events it sponsors— including Manchester, Tenn.’s Bonnaroo Music Festival, Austin’s SXSW, Nashville’s CMT Music Festival and San Diego’s Comic-Con—reveal the changing playbook for the wireless service category. Carriers want: more

digital media social media telecommunications activation

 
 
Sponsorship Related Social & Digital Rights To Negotiate
Lesa Ukman Jul 31

Sponsorship Related Social & Digital Rights To Negotiate

True story: Last year the primary sponsor of a concert in Mexico City found its investment undermined when the promoter sold live streaming rights to another company. While some 400,000 people attended the event, more than four million people watched it online, most believing the streaming sponsor to be the event backer. more

digital media negotiating social media contracts

 
 
Sponsorship’s Attention Surplus Disorder
Jim Andrews Jul 2

Sponsorship’s Attention Surplus Disorder

By and large, sponsors seek and love the attention that partnering with well-known sports, entertainment and other properties bring them. It’s a main reason for playing the sponsorship game. But there is a largely unspoken fear that lurks in the back of sponsors’ minds: What happens when that heightened attention becomes focused on the negative. more

sponsorship strategy sports international

 
 
How A Picture Can Be Worth $100,000 For Sponsors Or Properties
Danny O'Leary Jun 14

How A Picture Can Be Worth $100,000 For Sponsors Or Properties

I’m fortunate in my work at IEG to work alongside sports properties and sponsors from all corners of the globe. It’s amazing what’s out there to be explored in the world of sports beyond the borders of the U.S. The cultural, economic, political, business and social characteristics of sports in other countries are a learning experience and what makes me hungry to wake up and go to work every day. more

international pro sports servicing sports activation

 
 
Selling More Sponsorship
Lesa Ukman May 31

Selling More Sponsorship

Driving substantial and sustainable increases in sponsorship revenue, whether from securing new partners or upselling existing ones, is directly connected to investments in the following six Ps: more

packaging prospecting research selling trends how to get sponsorship

 
 
What We Can Learn From UEFA Champions League Sponsorship
Lesa Ukman May 21

What We Can Learn From UEFA Champions League Sponsorship

With the 2013 UEFA Champions League finals on tap for Saturday, I looked into how various sponsors are activating and why UCL remains such an appealing partnership opportunity for brands. more

beer financial services international social media sponsorship strategy sports activation

 
 
In the Wake of Boston Tragedy, Sponsors and Properties Discuss What’s Next
Jim Andrews Apr 29

In the Wake of Boston Tragedy, Sponsors and Properties Discuss What’s Next

Although the twin bombings at the Boston Marathon have already had a significant impact on marathons and other types of events—namely increased security—most sponsorship veterans expect the incident to have little impact on sponsorship spending in the endurance sports space more

events marathon sports venues cause marketing

 
 
As Cities Turn Away Mega Events, What Will Sponsors Do?
Jim Andrews Mar 18

As Cities Turn Away Mega Events, What Will Sponsors Do?

Following news last week that residents of Vienna resoundingly rejected the city’s plan to bid for the 2028 Olympic Games, I had an interesting discussion with my colleague John Kristick, global CEO of GroupM ESP. John is well qualified to discuss this issue, having been the managing director of the U.S. bid to host the 2022 FIFA World Cup. more

international olympics sports events

 
 
Keep Your Eye On Online Gaming As Potential Blockbuster Sponsor Category
Jim Andrews Mar 8

Keep Your Eye On Online Gaming As Potential Blockbuster Sponsor Category

Just a little over two years ago, the Internet gambling industry in the U.S. was under siege from the federal government. It was declared illegal and the operators of its largest concerns were the targets of criminal and civil lawsuits. more

prospecting selling spending non-traditional categories

 
 
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