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Sponsorship Blog

How A Picture Can Be Worth $100,000 For Sponsors Or Properties
Danny O'Leary Jun 14

How A Picture Can Be Worth $100,000 For Sponsors Or Properties

I’m fortunate in my work at IEG to work alongside sports properties and sponsors from all corners of the globe. It’s amazing what’s out there to be explored in the world of sports beyond the borders of the U.S. The cultural, economic, political, business and social characteristics of sports in other countries are a learning experience and what makes me hungry to wake up and go to work every day. more

international pro sports servicing sports activation

 
 
Selling More Sponsorship
Lesa Ukman May 31

Selling More Sponsorship

Driving substantial and sustainable increases in sponsorship revenue, whether from securing new partners or upselling existing ones, is directly connected to investments in the following six Ps: more

packaging prospecting research selling trends how to get sponsorship

 
 
What We Can Learn From UEFA Champions League Sponsorship
Lesa Ukman May 21

What We Can Learn From UEFA Champions League Sponsorship

With the 2013 UEFA Champions League finals on tap for Saturday, I looked into how various sponsors are activating and why UCL remains such an appealing partnership opportunity for brands. more

beer financial services international social media sponsorship strategy sports activation

 
 
In the Wake of Boston Tragedy, Sponsors and Properties Discuss What’s Next
Jim Andrews Apr 29

In the Wake of Boston Tragedy, Sponsors and Properties Discuss What’s Next

Although the twin bombings at the Boston Marathon have already had a significant impact on marathons and other types of events—namely increased security—most sponsorship veterans expect the incident to have little impact on sponsorship spending in the endurance sports space more

events marathon sports venues cause marketing

 
 
As Cities Turn Away Mega Events, What Will Sponsors Do?
Jim Andrews Mar 18

As Cities Turn Away Mega Events, What Will Sponsors Do?

Following news last week that residents of Vienna resoundingly rejected the city’s plan to bid for the 2028 Olympic Games, I had an interesting discussion with my colleague John Kristick, global CEO of GroupM ESP. John is well qualified to discuss this issue, having been the managing director of the U.S. bid to host the 2022 FIFA World Cup. more

international olympics sports events

 
 
Keep Your Eye On Online Gaming As Potential Blockbuster Sponsor Category
Jim Andrews Mar 8

Keep Your Eye On Online Gaming As Potential Blockbuster Sponsor Category

Just a little over two years ago, the Internet gambling industry in the U.S. was under siege from the federal government. It was declared illegal and the operators of its largest concerns were the targets of criminal and civil lawsuits. more

prospecting selling spending non-traditional categories

 
 
Sponsorship, The Final Frontier: NASA As The Next Formula 1
Danny O'Leary Mar 1

Sponsorship, The Final Frontier: NASA As The Next Formula 1

Last December, testifying before the U.S. House of Representatives’ Science, Space and Technology Committee, former Rep. Robert Walker (R-Pa.) called upon the federal government to embrace the idea that long-term, cost-saving public and private partnerships are a viable solution for obtaining the resources needed to make future NASA missions achievable. more

government/municipal assets

 
 
Why Brands Shy Away from Sponsorship
Jim Andrews Feb 19

Why Brands Shy Away from Sponsorship

Exploring the differences between traditional advertising and sponsorship is familiar terrain for those of us at IEG, but I have reached some new conclusions about these two vehicles for communicating with a brand’s consumers. more

sponsorship strategy agency

 
 
Five Relevant Lessons from Red Bull on Using Digital to Activate Sponsorships
Lesa Ukman Jan 11

Five Relevant Lessons from Red Bull on Using Digital to Activate Sponsorships

The Red Bull Stratos mission— that saw Felix Baumgartner jump from more than 23 miles above the earth on Oct. 14, 2012—did not just break the world records for longest distance free fall, highest jump from a platform and maximum vertical velocity, it was the biggest digital live event on record, raising the bar on how brands can activate sponsorships in social media. more

beverage branded content digital media events social media sponsored content activation

 
 
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