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Sponsorship Blog

Expiration Of The Wright Amendment and Its Impact On Southwest Airlines’ Sponsorship Strategy
Bryce McMichael Oct 8

Expiration Of The Wright Amendment and Its Impact On Southwest Airlines’ Sponsorship Strategy

Ever noticed you cannot book a direct, non-stop flight between Dallas and LA, Chicago, New York or Atlanta on Southwest Airlines? Do you know why? Many Southwest loyalists and longtime residents of North Texas know the answer is the Wright Amendment.  more

sponsorship strategy

 
 
Permanent Olympic City Idea Raises Interesting Sponsorship Possibilities
Adam Lentz Oct 3

Permanent Olympic City Idea Raises Interesting Sponsorship Possibilities

There has been a lot of attention paid to the Olympics the last few weeks – and with good reason. Members of the IOC selected Tokyo as the host of the 2020 games and picked wrestling to fill the final spot on the Olympic program for that year. Wrestling was chosen after spending a reported $8 million on its campaign. An entire blog could be written about the sport of wrestling and the governing bodies that came together to make sure it was on the program, as well as the proposed rule changes to make the sport more fun to watch and easier to understand. We also saw the election of a new president, Thomas Bach, the first ever Olympic champion to become IOC leader. more

olympics international

 
 
Personal Information, Trust and Brands: What Do Consumers Get in Return?
Eric del Carmen Sep 18

Personal Information, Trust and Brands: What Do Consumers Get in Return?

A few months back, I caved in and purchased a tablet not named iPad and one of the first things I did was download applications of interest to me. I noticed very quickly just how much personal information I was sharing. In addition to the usual username and password, the apps collected personal contact information, age/gender, GPS data and device ID. more

digital media social media activation

 
 
State Farm’s Sponsored Roadside Assistance Provides Lift to Motorists and Brand
Kristen Pelachyk Sep 16

State Farm’s Sponsored Roadside Assistance Provides Lift to Motorists and Brand

It’s no surprise when brands use sponsorship to connect to fans at their passion points or to tap into their emotional attachment to a team, property or event. more

sponsorship strategy

 
 
Staffing: Getting Your Sponsorship House In Order 
Julie Kimball Sep 6

Staffing: Getting Your Sponsorship House In Order 

When discussing sponsorship, people tend to talk about the fun, “sexy” side, like Nike’s latest activation or how SXSW or Bonnaroo are utilizing sponsors to enhance the audience experience. But I want to talk about something that isn’t sexy, but is critically important to sponsorship’s success and that’s the staffing that a property needs to be successful. more

servicing selling

 
 
Red Bull: Not A Sponsor; A Vehicle For Sport
Danny O'Leary Sep 3

Red Bull: Not A Sponsor; A Vehicle For Sport

If you love the human side of sport and what happens off the field as much as on it, then like me you probably tune into HBO’s Real Sports with Bryant Gumbel. Last week’s episode featured one of the most iconic, memorable, loved and hated brands in all of sports sponsorship, Red Bull. more

branded content sponsored content sponsorship strategy beverage

 
 
Brand/Celebrity Partnerships: The Key Questions To Ask
Jason Keith Aug 30

Brand/Celebrity Partnerships: The Key Questions To Ask

I’ve been in the sponsorship business for over a decade and am frequently asked if I think companies partnering with individual celebrities is a good idea. In short, if due diligence is done on each side then these types of partnerships can be very beneficial. If no research is done, these relationships can bring about a lot of negative publicity for both parties. more

endorsements

 
 
Are You And Your Sponsorships Ready For A New Challenge?
Jim Andrews Aug 15

Are You And Your Sponsorships Ready For A New Challenge?

In the IEG strategy paper Sponsorship’s New Optics: Why Changing Focus Is The Only Way To Win, we make the case for sponsorships that need to produce a new brand asset or shine a bright light on an existing one. more

sponsorship strategy trends activation

 
 
Optimizing Sponsorships And Partnerships With Mobile
Lesa Ukman Aug 7

Optimizing Sponsorships And Partnerships With Mobile

With media space becoming more fragmented and fans sharing branded content more readily, the savviest sponsors and rightsholders are introducing mobile technology innovations that drive social activity around their partnerships. more

digital media social media activation

 
 
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