Latest Thinking from IEG
IEG’s sponsorship experts provide unique perspective on the latest industry developments, news and trends. These posts will make you think, challenge conventional wisdom, give you new ideas, and spark discussion.
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Will The Olympic Movement Change Its Marketing Rules? (It Better)
A key issue between the end of the London 2012 Olympic Games this Sunday and the beginning of the Sochi Winter Games 18 months from now will be what, if anything, the IOC will do regarding the restrictions placed on sponsors, non-sponsors, athletes and others.
Filed under: backlash, London 2012, olympics, ambush marketing
Fun Facts About Olympic Sponsorship
While the Olympics generates over a $1 billion in sponsorship, there’s no visibility for sponsors.
Filed under: olympics, London 2012
The Fashion Games
Design of Olympic apparel has radically shifted from costume to fashion at the 2012 London Games.
Filed under: international, London 2012, olympics, fashion
Olympic Sponsors’ Results to Date
P&G Winning the Social Olympics in the U.K. In the second weekly Olympics Viral Chart from New Media Age and Unruly Media—published Wednesday, P&G retained the top spot as the most shared ad online during the Olympics, but unofficial sponsor Nike had the most shares in the week between July 25 and August 1.
Filed under: olympics, social media, London 2012
Olympic Sponsorship Winners And Losers
Procter & Gamble. After its sponsorship of the U.S. Olympic Team’s participation in Vancouver 2010 united multiple brands and drove $100 million in additional sales, P&G signed on as a global Olympic sponsor.
Filed under: backlash, London 2012, olympics, activation
Getting Olympic Sponsorship Right: Coca-Cola’s Winning Formula
Four years ago, Coca-Cola produced Olympic themed ads and attached its logo to interesting pieces of content. For Beijing 2008, Coke had three themed ads and six posters.
Filed under: London 2012, olympics, soft drink, activation
The IOC’s Big Blunders (And How to Fix Them)
Much of the world is buckling under economic recession, but Olympic finances have never been better.
Filed under: London 2012, olympics, servicing, ambush marketing
Time to End Ambush Marketing
As the London Olympic Games prepare to open, can we all agree to put the issue of ambush marketing to rest? Please.
Filed under: London 2012, olympics, ambush marketing
10 Olympic Sponsors to Watch—and Why
In case you missed the article I wrote for Business Insider, here’s my pre-Games take on which marketers were poised to succeed at London 2012:
Filed under: ambush marketing, endorsements, international, London 2012, olympics, activation
The Social Olympics
I admit I’m not a frequent social media user. The amount of friend and commercial activity makes me nauseous. When I am logged in, I mostly use it for research purposes. So you can imagine my relief when I heard about Facebook’s Explore London 2012 portal early this month.
Filed under: assets, digital media, London 2012, olympics, social media, trends, activation