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Sponsorship Blog

What Will Creation Of The World’s Largest Airline Mean For Sponsorship?
Jessica Parr Dec 17

What Will Creation Of The World’s Largest Airline Mean For Sponsorship?

There has been a lot of conversation about American Airlines and US Airways creating the world’s largest airline and the impending merger’s impact on consumers’ wallets. But equally as relevant to our industry, how will it impact current sponsorships—in particular US Airways sponsorships in its hub cities and especially in the Phoenix market, the current home of US Airways headquarters? more

sports sponsorship strategy

 
 
Twitter’s New Revenue-Generating Strategy and Its Sponsorship Potential
Jessi Sanchez Dec 2

Twitter’s New Revenue-Generating Strategy and Its Sponsorship Potential

Twitter is securing top notch sports video highlights, having first done a deal with the NFL and more recently with broadcaster BSkyB for UEFA Champions League matches. Being a fan of both, I can see the tremendous potential in these agreements. more

branded content digital media social media sports activation

 
 
Getting Branded Entertainment (Not Product Placement) Right
Katie Hynan Nov 15

Getting Branded Entertainment (Not Product Placement) Right

Recent social media backlash against Starbucks for its heavy-handed product placement during NBC’s The Voice has me wondering why brands continue to make missteps when it comes to branded entertainment. more

branded entertainment branded content

 
 
What A Handbag Designer Can Teach Sponsors And Properties About Social
Morgan Lathrop Oct 15

What A Handbag Designer Can Teach Sponsors And Properties About Social

I am fascinated by how brands are constantly creating innovative experiences to connect with target audiences. We find many great examples in sports, but I have been keeping my eye on the fashion game, specifically designer Rebecca Minkoff, a leader in casual luxury handbags, accessories and apparel who has become one of the savviest marketers around. more

digital media fashion social media activation

 
 
Expiration Of The Wright Amendment and Its Impact On Southwest Airlines’ Sponsorship Strategy
Bryce McMichael Oct 8

Expiration Of The Wright Amendment and Its Impact On Southwest Airlines’ Sponsorship Strategy

Ever noticed you cannot book a direct, non-stop flight between Dallas and LA, Chicago, New York or Atlanta on Southwest Airlines? Do you know why? Many Southwest loyalists and longtime residents of North Texas know the answer is the Wright Amendment.  more

sponsorship strategy

 
 
Permanent Olympic City Idea Raises Interesting Sponsorship Possibilities
Adam Lentz Oct 3

Permanent Olympic City Idea Raises Interesting Sponsorship Possibilities

There has been a lot of attention paid to the Olympics the last few weeks – and with good reason. Members of the IOC selected Tokyo as the host of the 2020 games and picked wrestling to fill the final spot on the Olympic program for that year. Wrestling was chosen after spending a reported $8 million on its campaign. An entire blog could be written about the sport of wrestling and the governing bodies that came together to make sure it was on the program, as well as the proposed rule changes to make the sport more fun to watch and easier to understand. We also saw the election of a new president, Thomas Bach, the first ever Olympic champion to become IOC leader. more

olympics international

 
 
Personal Information, Trust and Brands: What Do Consumers Get in Return?
Eric del Carmen Sep 18

Personal Information, Trust and Brands: What Do Consumers Get in Return?

A few months back, I caved in and purchased a tablet not named iPad and one of the first things I did was download applications of interest to me. I noticed very quickly just how much personal information I was sharing. In addition to the usual username and password, the apps collected personal contact information, age/gender, GPS data and device ID. more

digital media social media activation

 
 
State Farm’s Sponsored Roadside Assistance Provides Lift to Motorists and Brand
Kristen Pelachyk Sep 16

State Farm’s Sponsored Roadside Assistance Provides Lift to Motorists and Brand

It’s no surprise when brands use sponsorship to connect to fans at their passion points or to tap into their emotional attachment to a team, property or event. more

sponsorship strategy

 
 
Staffing: Getting Your Sponsorship House In Order 
Julie Kimball Sep 6

Staffing: Getting Your Sponsorship House In Order 

When discussing sponsorship, people tend to talk about the fun, “sexy” side, like Nike’s latest activation or how SXSW or Bonnaroo are utilizing sponsors to enhance the audience experience. But I want to talk about something that isn’t sexy, but is critically important to sponsorship’s success and that’s the staffing that a property needs to be successful. more

servicing selling

 
 
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