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Posts Tagged “Backlash”
 

Jim Andrews Feb 3

Komen Controversy's Lessons For Sponsors

Having enjoyed many years of a productive partnership with Susan G. Komen for the Cure, the organization’s corporate partners are no doubt feeling blindsided by this week’s firestorm over SGK’s decision to no longer provide funding to Planned Parenthood. more

cause marketing nonprofit social media backlash

 
 
Jim Andrews Jan 23

Paterno’s Legacy And The Big Question For Sports And Sports Marketers

My family and I moved to the suburbs of Pittsburgh when I was nine and Joe Paterno was already many years into becoming a football and Pennsylvania legend. more

college sports pro sports sports backlash

 
 
Lesa Ukman Oct 17

What’s the Worst Cause Deal Ever? That’s an Easy One

I was recently asked to name the most damaging cause marketing deal of the past two decades. That dubious honor goes to Sunbeam's alliance with the American Medical Assn. more

cause marketing nonprofit backlash

 
 
Jim Andrews Sep 26

Black Mark for BlackBerry: What RIM Did Wrong In Venezuela Sponsorship Snafu

I never suspected the trove of classified government communications trickling out through WikiLeaks would contain a sponsorship story, but a recently released February 2010 cable from the U.S. embassy in Caracas, Venezuela tells a tale with valuable lessons for sponsors. more

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Lesa Ukman Sep 9

Pepsi Refresh Still Plagued by Bad Practices

My IEG Consulting Group colleagues and I have been pleased to help hundreds of nonprofits— from UNICEF and World Wildlife Fund to St. Jude Children’s Research Hospital and the American Heart Assn.—generate millions of dollars in nontraditional revenue. We also have teamed with some of the world’s leading brands to value, measure and maximize their ROI on nonprofit partnerships. more

beverage cause marketing social media soft drink backlash

 
 
Lesa Ukman Jul 19

Why Leagues Should Not Regulate Team Sponsorships

English Premier League club Manchester City recently signed a 10-year deal—which includes title of the team’s stadium and shirt sponsorship—with Etihad, Abu Dhabi’s national airline, for the princely sum of £300 million ($482 million), according to media reports.  more

international naming rights pro sports valuation backlash

 
 
Jim Andrews Jun 14

AT&T Crosses a Line in Asking Nonprofits to Lobby for Merger

Politico reported last Friday on AT&T’s efforts to build support in Washington for its proposed acquisition of T-Mobile by leveraging the tens of millions of dollars it gives nonprofits.  more

cause marketing nonprofit strategic philanthropy telecommunications backlash

 
 
Lesa Ukman Jun 6

Risk/Reward: FIFA’s Troubles and Their Impact on Corporate Partners

When asked seven months ago about the risks of sponsoring FIFA in the midst of bid fixing allegations, the head of legal promotions for Adidas global sports marketing, Jens Jacobsen Jensen, speaking at the European Sponsorship Assn. conference, asserted that the public separates sponsors from controversies surrounding sponsored properties. Adidas was not considering pulling its deal, he said.  more

legislation backlash

 
 
Jim Andrews May 31

A Reasonable Solution To The Indy 500 Sponsorship Row

I have been holding my breath for a week now, but I think it’s time to let it out.  more

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