Sponsorship Blog

Five Ways Causes Can Compete in a Digital-First Environment
Diane Knoepke Oct 29

Five Ways Causes Can Compete in a Digital-First Environment

Last week, YouTube personality and author Hannah Hart launched a new 10-video series sponsored by Subaru. This series is tied to Have a Hart Day (HAHD), a volunteer movement started by the star to bring her motto—“Practice Reckless Optimism”—to life through the good deeds of her subscribers and fans. While Hannah Hart’s original content is largely food-related, she also regularly brings in issue- and cause-related content, ranging from gender and LGBT rights to mental health to animal welfare.  more

cause marketing Digital Marketing trends activation

 
 
Digital Killed the Sponsorship Star
Matt Rogan, Two Circles, A Part of ESP Properties Aug 26

Digital Killed the Sponsorship Star

An industry observer has argued that increasingly only challenger brands and new market entrants are using big budget sponsorship vehicles to drive their brand. Instead, it was claimed, bigger brands are passing traditional big-ticket sponsorship by, preferring to embrace digital technology and niche partnerships to target their key customer groups with razor-focused commercial messaging. more

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Tip of the Iceberg: The Impact of Millennials on Sponsorship
Lesa Ukman Aug 21

Tip of the Iceberg: The Impact of Millennials on Sponsorship

Gen C—a term Google coined to describe people who care deeply about creation, curation, connection and community—has been out in force this summer. more

Digital Marketing digital media trends activation

 
 
Four Practical Insights into Social, Beacons, Hackathons and Events
Diane Knoepke Aug 17

Four Practical Insights into Social, Beacons, Hackathons and Events

I had the good fortune of attending and presenting at the ICSC MOCIAL Conference in San Francisco earlier this month and heard several terrific talks about mocial (“mobile, social, and local”) trends that impact our world and how we engage with consumers using technology. more

Digital Marketing retail social media trends activation

 
 
Time Is Now for Rightsholders to Embrace Digital Platforms and Develop Content for Them
Jim Andrews Aug 4

Time Is Now for Rightsholders to Embrace Digital Platforms and Develop Content for Them

One of the underlying reasons for the creation of ESP Properties was the opportunity to assist sports, entertainment and other types of properties in taking advantage of the ways a new generation of consumers accesses and engages with media and content. more

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Inspiring Stories from Doha GOALS Forum
Lesa Ukman Aug 4

Inspiring Stories from Doha GOALS Forum

We were privileged to lead a taskforce at last week’s Doha GOALS (Gathering of All Leaders in Sport), an invitation-only conference produced by Richard Attias & Associates. more

sports trends international

 
 
How Prada’s New Arts Complex Builds Cred By Avoiding All References To Fashion
Lesa Ukman Jun 22

How Prada’s New Arts Complex Builds Cred By Avoiding All References To Fashion

Milan is a city where fashion brands come to life as hotels and nightclubs—Armani, Bulgari, Moschino—and restaurants—Dsquared2, Just Cavalli, Trussardi, etc. It is a city where fashion brands also build museums to themselves. Just a month ago, Giorgio Armani opened Armani Silos. The building (designed by Armani himself) is all about selling Armani’s craft, containing three floors of gallery space dedicated to the designer’s famous soft tailoring. more

fashion international retail trends arts

 
 
Four Keys to Becoming a Data-Driven Organization
Jessi Sanchez and Jessica Parr Jun 2

Four Keys to Becoming a Data-Driven Organization

We recently attended the 2015 Do Good Data Conference in Chicago. Although this annual conference on data, research and analytics is for social sector professionals, much of what we learned applies not only to nonprofits, but to rightsholders of all types. more

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What I Learned at EMS 2015
Bryce McMichael May 22

What I Learned at EMS 2015

A rapid-fire synopsis of my time in San Francisco for the Experiential Marketing Summit 2015, through a sponsorship lens: more

trends activation

 
 
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