Leading the way in sponsorship consulting, valuation, measurement and strategy
Call Us:  (312) 944 1727

Sponsorship Blog

Lesa Ukman Jan 30

Sponsorship and Return on Innovation

Speakers at IEG’s 2012 Sponsorship Conference are bringing unprecedented levels of innovation to the sponsorship space. more

arts events festivals IEG conference non-traditional categories activation

Jim Andrews Jan 23

Paterno’s Legacy And The Big Question For Sports And Sports Marketers

My family and I moved to the suburbs of Pittsburgh when I was nine and Joe Paterno was already many years into becoming a football and Pennsylvania legend. more

college sports pro sports sports backlash

Jim Andrews Jan 17

Despite Many Questions, Tebow Is A Prime Sponsorship Candidate

It may seem odd that I wrote the headline to this post during the third quarter of Saturday’s night playoff game, at the exact moment Broncos quarterback Tim Tebow was getting sacked with his team down 42-7 to Tom Brady and the Patriots. more

pro sports endorsements

Lesa Ukman Jan 9

Procter & Gamble Understands The Value Of Cause Marketing Better Than Anyone

Jerry Welsh introduced the term cause related marketing—a strategy he created while EVP of worldwide marketing at American Express—at the second annual IEG Sponsorship Conference in 1985. more

IEG conference trends cause marketing

Jim Andrews Jan 3

Will Short-term And Shared Deals Be The Death Of Sponsorship?

In the beginning, stadium naming rights agreements were largely 20-year commitments, with a few 10-year exceptions. The bulk of NASCAR team sponsorships were for a full season, and marketers signed on to sponsor every stop of a concert tour. more

what is sponsorship sponsorship measurement

Mark Ording Dec 19

Measuring TV Exposure Does Not Capture Sponsorship ROI

There is much more to measuring the ROI of a sponsorship than accounting for the value of brand exposure during TV broadcasts, yet I continue to hear stories of sponsors that put nearly all of their measurement emphasis on that more

sponsorship measurement sponsorship ROI international

Lesa Ukman Dec 9

Heineken’s Smart Approach To Sponsorship Activation

While in Amsterdam a couple of weeks ago, I dropped in on Hans Erik Tuijt, global manager of activation for Heineken and a speaker at IEG’s 2012 sponsorship conference. more

beer branded content digital media events festivals IEG conference international music new media research sponsored content sponsorship measurement sponsorship ROI activation

Jim Andrews Dec 8

What Does Pujols Deal Mean For L.A. Angels’ Sponsorship Revenue?

While Angels fans start planning World Series celebrations and Cardinals fans assess their club’s fortunes in the wake of Albert Pujols’ departing St. Louis for Anaheim, others are looking at the impact the slugger’s arrival will have on his new team’s bottom line. more

pro sports selling endorsements

Lesa Ukman Dec 2

Sponsorship Makes The Cut

Observations, learnings and provocations from October’s ANA Masters of Marketing conference.  more

research sponsorship measurement sponsorship ROI telecommunications trends endorsements

 <  6 - 7 - 8 - 9 - 10 - 11 - 12 - 13 - 14 - 15  >