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Sponsorship Blog

Jim Andrews Nov 22

With Forstmann Gone, IMG Unlikely to Stay Intact

The passing of IMG chairman and CEO Ted Forstmann throws into question the company’s future in much the same way that the death of its founder Mark McCormack did seven-plus years ago. more

college sports agency

 
 
Lesa Ukman Nov 16

Time For Municipal Marketing To Realize Its Potential

“Make no little plans. They have no magic to stir men's blood and probably themselves will not be realized.” more

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Lesa Ukman Nov 14

New Stories in the Context of Sponsorship

In his new book, The Art of Immersion, Frank Rose says storytelling is central to human existence: “Anthropologists tell us that storytelling is common to every known culture. That it involves a symbiotic exchange between teller and listener — an exchange we learn to negotiate in infancy.” more

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Lesa Ukman Nov 8

New Ticketmaster Book a Scintillating Read for Sponsorship Buyers and Sellers

Just finished a must-read for anyone in sports, event or entertainment marketing: Ticket Masters: The Rise of the Concert Industry and How the Public Got Scalped by Dean Budnick and Josh Baron. more

events music venues entertainment

 
 
Lesa Ukman Nov 2

Why Content Matters

Competition for content is skyrocketing among sponsors, rightsholders, broadcasters and new media. Reasons include: cheap bandwidth, the proliferation of tablets and smartphones, new broadcast forms such as IPTV and web TV, new distribution outlets—Google and Apple are bringing their own TV subsidiaries onto the market—and the need for content to populate owned media. more

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Lesa Ukman Oct 25

Taking Credit: P&G Promotes Cause with Social and Mobile Media

To demonstrate the effectiveness of Facebook as a marketing channel to attendees at the ANA Masters of Marketing conference this past weekend, Facebook COO Sheryl Sandberg shared the example of Mean Stinks, the anti-bullying campaign of Procter & Gamble’s Secret deodorant.   more

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Jim Andrews Oct 24

Is Social Media The Greatest Ambush Marketing Technique Ever?

A recent blog post on valuing social media as a sponsorship benefit prompted a thought-provoking response from my old pal Dan Schorr of Start2Finish Marketing. more

ambush marketing social media activation

 
 
Lesa Ukman Oct 17

What’s the Worst Cause Deal Ever? That’s an Easy One

I was recently asked to name the most damaging cause marketing deal of the past two decades. That dubious honor goes to Sunbeam's alliance with the American Medical Assn. more

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Jim Andrews Oct 11

Plenty of Questions Surround Mercedes’ Superdome Deal

Stadium naming rights sponsorships never fail to create conversation about their value, origins and overall worthiness, and last week’s agreement to put the Mercedes-Benz name on New Orleans’ Superdome is no exception. more

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