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Sponsorship Blog

Mark Ording Dec 19

Measuring TV Exposure Does Not Capture Sponsorship ROI

There is much more to measuring the ROI of a sponsorship than accounting for the value of brand exposure during TV broadcasts, yet I continue to hear stories of sponsors that put nearly all of their measurement emphasis on that more

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Lesa Ukman Dec 9

Heineken’s Smart Approach To Sponsorship Activation

While in Amsterdam a couple of weeks ago, I dropped in on Hans Erik Tuijt, global manager of activation for Heineken and a speaker at IEG’s 2012 sponsorship conference. more

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Jim Andrews Dec 8

What Does Pujols Deal Mean For L.A. Angels’ Sponsorship Revenue?

While Angels fans start planning World Series celebrations and Cardinals fans assess their club’s fortunes in the wake of Albert Pujols’ departing St. Louis for Anaheim, others are looking at the impact the slugger’s arrival will have on his new team’s bottom line. more

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Lesa Ukman Dec 2

Sponsorship Makes The Cut

Observations, learnings and provocations from October’s ANA Masters of Marketing conference.  more

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Lesa Ukman Dec 1

Sponsorship Insights from Leading European Practitioners

I keynoted the European Sponsorship Assn.’s Future Sponsorship conference in Amsterdam last week. Some takeaways from other presentations: more

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Jim Andrews Nov 22

With Forstmann Gone, IMG Unlikely to Stay Intact

The passing of IMG chairman and CEO Ted Forstmann throws into question the company’s future in much the same way that the death of its founder Mark McCormack did seven-plus years ago. more

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Lesa Ukman Nov 16

Time For Municipal Marketing To Realize Its Potential

“Make no little plans. They have no magic to stir men's blood and probably themselves will not be realized.” more

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Lesa Ukman Nov 14

New Stories in the Context of Sponsorship

In his new book, The Art of Immersion, Frank Rose says storytelling is central to human existence: “Anthropologists tell us that storytelling is common to every known culture. That it involves a symbiotic exchange between teller and listener — an exchange we learn to negotiate in infancy.” more

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Lesa Ukman Nov 8

New Ticketmaster Book a Scintillating Read for Sponsorship Buyers and Sellers

Just finished a must-read for anyone in sports, event or entertainment marketing: Ticket Masters: The Rise of the Concert Industry and How the Public Got Scalped by Dean Budnick and Josh Baron. more

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