October 12, 2009: Irving, TX -- IEG has announced a recent partnership with MultiView Inc., a leading publisher of Online Supplier Directories (OLSD), to launch the IEG Sponsorship Sourcebook online.
The IEG Sponsorship Sourcebook provides the sponsorship industry with a unique online search tool that delivers immediate access to an extensive directory of industry-specific products and services. The directory is accessible at www.IEGSponsorshipSourcebook.com and through a prominent link located on IEG’s website: www.Sponsorship.com.
Within the IEG Sponsorship Sourcebook, online searchers are able to easily locate sponsorship opportunities, along with products and services unique to the sponsorship industry, without the clutter of a general Internet search engine. Users will have the option of performing keyword-driven searches or a category-specific search. Both methods will produce the most industry relevant results on the Web.
The guide also includes Request for Information (RFI) functionality. This feature allows users to contact participating suppliers with a click of their mouse. With a downloadable desktop search application available, users will also have the ability to search for items directly from a small search window on their desktops – making the search process as convenient and time-efficient as possible.
Along with the option to purchase a graphically robust company listing, direct Website hyperlink and e-mail generation capacity, the guide allows supplier companies to add videos to their listing for a small administrative fee. This feature gives guide users immediate access to video formatted information and promotions that will help them easily procure products and services specific to their industry needs.
“IEG clearly recognizes the benefits of aligning sponsors, properties, agencies and suppliers,” said Dan Maitland, MultiView President. "The IEG Sponsorship Sourcebook saves professionals who specialize in the sponsorship industry an incredible amount of time as they seek the resources they need."
About IEG, LLC
IEG is the world’s leading provider of independent research, consulting, training and analysis on sponsorship. Founded in 1981, IEG provides corporations and properties with the strategies and tools to harness the sales and marketing power of sports, arts, entertainment and cause marketing.
IEG offers services that include sponsorship consulting, competitive intelligence and valuation. IEG also publishes IEG Sponsorship Report, the international biweekly newsletter on sponsorship; the IEG Sponsorship Sourcebook, the definitive guide to sponsors, properties and agencies; and other industry publications and sources.
IEG also is the leader in sponsorship training. Its internationally renowned Sponsorship Conference, now in its 26th year, attracts a capacity crowd of delegates each year. Through its conferences, seminars and webinars, IEG has trained more than 45,000 sponsorship executives worldwide.
For more information about IEG and the sponsorship industry, please visit www.sponsorship.com or call 800/834-4850 (outside the U.S. and Canada, 312/944-1727).
About MultiView
MultiView Inc. is the leading publisher of Online Supplier Directories (OLSD) for associations.
Founded in 2000, MultiView offers digital publishing solutions that allow association members to avoid the frustrating and time-consuming clutter of today’s overloaded information environment. Members can now easily find the goods, services and news information they need using individually tailored Online Supplier Directories and E- News Briefs provided to them at absolutely no cost as a value added benefit of their on-going association memberships.
To date, MultiView has partnered with over 150 associations to create more than 130 association guides and over 60 e-news briefs. All are backed by the quality of our people and the company's total commitment to customer satisfaction.
MultiView is a privately held corporation headquartered in Irving, Texas, with an additional office located in Alexandria, VA.
For more information about this topic, contact Carol Frank at 972-402-7701, or via e-mail at cfrank@multiview.com.