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Press Room

IEG is pleased to serve as the primary source of sponsorship information and analysis for news media around the globe. Our current news releases are viewable through the links below. For additional information and/or to schedule an interview, members of the media should feel free to contact Bill Chipps at william.chipps@sponsorship.com or (312) 725 5188.


IEG Press Releases:

Global Motorsports Spending To Total $5.43 Billion in 2015
February 20, 2015: Chicago, Ill. – Global spending on motorsports sanctioning bodies, teams and tracks is expected to total $5.43 billion in 2015, up 3.2 percent from $5.26 billion in 2014, according to the latest findings from IEG Research... More

 

IEG Projects North American Sponsorship Spending to Increase Four Percent in 2015
January 13, 2015: Chicago, Ill. — IEG’s 30th annual year-end industry review and forecast shows continued steady growth in sponsorship spending. But for the second year in a row, the growth rate in North America is projected to be lower than the previous year, while global growth will remain at the same rate as 2014... More

 

IEG Announces Speakers and Agenda for Its 32nd Annual Sponsorship Conference, March 15-18 in Chicago
January 08, 2015: Chicago, Ill. – IEG (www.sponsorship.com) has announced the speaker lineup for its 32nd annual sponsorship conference, Sponsorship Makers: Unleash the Power of Invention. The four-day event consists of nearly 100 sessions, workshops and receptions featuring a world-class roster of speakers and will attract more than 1,200 sponsorship and marketing practitioners from around the world. The 2015 conference takes place March 15-18 at the Sheraton Chicago Hotel... More

 

Worldwide Spending On Golf Sponsorship To Total $1.65 Billion In 2014
December 18, 2014: Chicago, Ill. – Worldwide spending on golf sponsorship is expected to total $1.65 billion in 2014, up 3.1 percent from 2013, according to IEG Research. .. More

 

MLB Sponsorship Revenue Totals $695 Million In 2014
October 29, 2014: Chicago, Ill. ­­­– While revenue may have slowed from the previous year, Major League Baseball has wrapped up 2014 on solid sponsorship footing. .. More

 

NBA Sponsorship Revenue Totals $679 Million In 2013-2014 Season
August 19, 2014: Chicago, Ill. – Estimated sponsorship revenue for the National Basketball Association and its 30 teams totaled $679 million in the 2013-2014 season, up 5.7 percent from the previous year, according to IEG Research... More

 

Worldwide Spending On Tennis Sponsorship To Grow 4.4 Percent In 2014
August 05, 2014: Chicago, Ill. – Worldwide sponsorship spending on amateur and professional tennis tournaments, leagues and sanctioning bodies is expected to total $739 million in 2014, up 4.4 percent from 2013, according to the latest IEG projections.. More

 

NFL Sponsorship Revenue Totals $1.07 Billion In 2013 Season
January 31, 2014: Chicago, Ill. – Estimated sponsorship revenue for the National Football League and its 32 teams totaled $1.07 billion in the 2013 season, up 5.7 percent from the previous year, according to the latest review from IEG, LLC. .. More

 

Sponsorship Spending Growth Expected to Slow As Marketers Eye Newer Media And Marketing Options
January 09, 2014: Chicago, Ill. – IEG’s 29th annual year-end industry review and forecast shows a contraction in the flow of marketers’ dollars into sports, entertainment, cause, cultural and other partnerships... More

 

Cause Sponsorship Spending To Total $1.78 Billion In 2013
September 11, 2013: Chicago, Ill. – While questions over authenticity and transparency have raised some red flags over the past few years, spending on causes remains alive and well... More

 
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