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Press Room

IEG is pleased to serve as the primary source of sponsorship information and analysis for news media around the globe. Our current news releases are viewable through the links below. For additional information and/or to schedule an interview, members of the media should feel free to contact Bill Chipps at william.chipps@sponsorship.com or (312) 725 5188.


IEG Press Releases:

NBA Sponsorship Revenue Totals $679 Million In 2013-2014 Season
August 19, 2014: Chicago, Ill. – Estimated sponsorship revenue for the National Basketball Association and its 30 teams totaled $679 million in the 2013-2014 season, up 5.7 percent from the previous year, according to IEG Research... More

 

NFL Sponsorship Revenue Totals $1.07 Billion In 2013 Season
January 31, 2014: Chicago, Ill. – Estimated sponsorship revenue for the National Football League and its 32 teams totaled $1.07 billion in the 2013 season, up 5.7 percent from the previous year, according to the latest review from IEG, LLC. .. More

 

Sponsorship Spending Growth Expected to Slow As Marketers Eye Newer Media And Marketing Options
January 09, 2014: Chicago, Ill. – IEG’s 29th annual year-end industry review and forecast shows a contraction in the flow of marketers’ dollars into sports, entertainment, cause, cultural and other partnerships... More

 

Cause Sponsorship Spending To Total $1.78 Billion In 2013
September 11, 2013: Chicago, Ill. – While questions over authenticity and transparency have raised some red flags over the past few years, spending on causes remains alive and well... More

 

Arts Sponsorship Spending To Total $920 Million In 2013
August 21, 2013: Chicago, Ill. – Sponsorship spending on symphony orchestras, performing arts venues and other arts organizations is expected to total $920 million in 2013, up 3.3 percent from 2012, according to IEG, LLC, the world’s leading authority on sponsorship... More

 

Fair And Festival Sponsorship Spending To Total $849 Million In 2013
July 23, 2013: Chicago, Ill. – Sponsorship spending on fairs, festivals and annual events is expected to total $849 million in 2013, up 2.9 percent from 2012, according to IEG, the world’s leading authority on sponsorship... More

 

Tennis Sponsorship Spending To Total $708 Million In 2013
May 30, 2013: Chicago, Ill. – Although the global economy continues to exert downward pressure, sponsorship spending on tennis continues its upward momentum... More

 

Association Spending To Total $572 Million In 2013
May 25, 2013: Chicago, Ill. – Sponsorship spending on associations and professional membership organizations is expected to total $572 million in 2013, up 4 percent from 2012... More

 

Sponsorship Spending on Endurance Sports to Total $102 Million in 2012
November 26, 2012: Growing popularity of mud runs, adventure races and other nontraditional events helps fuel increase in spending... More

 

ImageTrack powered by Kantar Media Estimates True Value of Jersey Sponsorship
November 05, 2012: Chicago, Ill. — The NBA Board of Governors’ delay last week in making a final decision on jersey sponsorship means player uniforms will remain logo-free as the season gets underway, and for the foreseeable future... More

 
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