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Press Room

IEG is pleased to serve as the primary source of sponsorship information and analysis for news media around the globe. Our current news releases are viewable through the links below. For additional information and/or to schedule an interview, members of the media should feel free to contact Bill Chipps at william.chipps@sponsorship.com or (312) 725 5188.

IEG Press Releases:

NFL Sponsorship Revenue Grows 4.4% In 2015 Season
February 05, 2016: Revenue growth slows, but still outpaces the overall sponsorship industry... More


Sponsorship Spending On Endurance Sports Rises 4.6% In 2015
January 25, 2016: Chicago, Ill. — Sponsorship spending on marathons, 5Ks and other endurance sports events totaled $118.8 million in 2015, up 4.6 percent from 2014, according to IEG research... More


IEG Projects Global Sponsorship Spending To Increase 4.7 Percent In 2016
January 14, 2016: Chicago, Ill. — Driven by corporate interest in sponsorship as a platform to support international expansion—as well as increased opportunities for brands to partner with rightsholders beyond the properties’ home markets—global sponsorship spending is projected to grow 4.7 percent in 2016, according to IEG’s 31st annual year-end industry review and forecast... More


Sponsorship Spending On MLB Totals $778 Million In 2015 Season
November 19, 2015: Chicago, Ill. — A centralized sales process and growing focus on nontraditional categories is paying dividends for Major League Baseball... More


Worldwide Sponsorship Spending On Golf To Total $1.73 Billion This Year
October 23, 2015: Chicago, Ill. — Worldwide spending on golf sponsorship is expected to total $1.73 billion in 2015, up 4.8% from 2014, according to IEG research... More


Sponsorship Spending On The NBA Totaled $739 Million In 2014-2015 Season
October 07, 2015: Chicago, Ill. — The 2014-2015 NBA season was good for the league and its teams, especially in terms of sponsorship revenue... More


Sponsorship Spending On Music To Total $1.4 Billion In 2015
September 17, 2015: Sponsorship spending on music tours, venues and festivals is expected to total $1.4 billion in 2015, up 4.8 percent from last year, according to IEG... More


Sponsorship Spending On College Athletics Totals $1.1 Billion In 2014/2015 Season
September 03, 2015: Chicago, Ill. — Sponsorship spending on college athletics totaled $1.1 billion in the 2014/2015 season, a 5.9 percent increase over the previous year, according to IEG research... More


Sponsorship Spending On Latin American Soccer Totals $1.1 Billion In 2014-2015 Season
August 10, 2015: Chicago, Ill. — Sponsorship spending on Latin America-based soccer teams, events and sanctioning bodies totaled $1.1 billion in the 2014-2015 season, up 11 percent from the year-earlier period, according to IEG research... More


IEG’s Property Benchmarking Survey Reveals A Mixed Bag
July 15, 2015: Chicago, Ill. — IEG’s first-ever property-focused survey reveals two areas where many rightsholders are missing the opportunity to go from average to amazing: delivering the right benefits and monetizing content... More

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IEG 2016 Agenda Announced!

See who is speaking and what you will learn in April in Chicago. View the speakers and agenda.