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Press Room

IEG is pleased to serve as the primary source of sponsorship information and analysis for news media around the globe. Our current news releases are viewable through the links below. For additional information and/or to schedule an interview, members of the media should feel free to contact Bill Chipps at william.chipps@sponsorship.com or 1-800/834-4850, ext. 237. (Outside the U.S. and Canada, 1-312/944-1727, ext. 237.)

IEG Press Releases:

Motorsports Sponsorship Spending To Total $3.37 Billion in 2010

February 10, 2010: Chicago, Ill. – North American-based companies will spend an estimated $3.37 billion to sponsor motorsports teams, tracks and sanctioning bodies this year, up 2.1 percent from the $3.3 billion spent in ’09, according to IEG Sponsorship Report, the world’s leading authority on sponsorship... More

Sponsorship Spending Receded for the First Time in 2009

January 26, 2010: Chicago, Ill. – Sponsorship spending by North American companies is expected to grow 3.4 percent this year to $17.08 billion, according to IEG Sponsorship Report, the world’s leading authority on sponsorship... More

Marketing Chiefs From Pepsi, Fender, Virgin Mobile, Bacardi, Aon, Frito-Lay, Schwab and Others To Address IEG’s 27th Annual Sponsorship Conference

January 08, 2010: Chicago, Ill. As marketers, the organizations and events they sponsor, and consumers and other stakeholders gladly leave 2009 behind, they are also shedding old rules, traditional roles and conventional approaches that often restricted them and limited their ability to deliver on the full potential of their partnerships... More

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