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Press Room

IEG is pleased to serve as the primary source of sponsorship information and analysis for news media around the globe. Our current news releases are viewable through the links below. For additional information and/or to schedule an interview, members of the media should feel free to contact Bill Chipps at william.chipps@sponsorship.com or (312) 725 5188.

IEG Press Releases:

Sponsorship Spending On Music To Total $1.4 Billion In 2015
September 17, 2015: Sponsorship spending on music tours, venues and festivals is expected to total $1.4 billion in 2015, up 4.8 percent from last year, according to IEG... More


Sponsorship Spending On College Athletics Totals $1.1 Billion In 2014/2015 Season
September 03, 2015: Chicago, Ill. — Sponsorship spending on college athletics totaled $1.1 billion in the 2014/2015 season, a 5.9 percent increase over the previous year, according to IEG research... More


Sponsorship Spending On Latin American Soccer Totals $1.1 Billion In 2014-2015 Season
August 10, 2015: Chicago, Ill. — Sponsorship spending on Latin America-based soccer teams, events and sanctioning bodies totaled $1.1 billion in the 2014-2015 season, up 11 percent from the year-earlier period, according to IEG research... More


IEG’s Property Benchmarking Survey Reveals A Mixed Bag
July 15, 2015: Chicago, Ill. — IEG’s first-ever property-focused survey reveals two areas where many rightsholders are missing the opportunity to go from average to amazing: delivering the right benefits and monetizing content... More


NHL Sponsorship Revenue Totals $447 Million In 2014-2015 Season
June 04, 2015: Chicago, Ill.— Sponsorship spending on the National Hockey League and the league’s 30 clubs is expected to total $447 million in the 2014-2015 season, up 9.2 percent from the previous year... More


GroupM expands sports and entertainment offering under new global agency brand ‘ESP’
May 19, 2015: GroupM, the world’s leading media investment management company, today announced it is expanding its sports and entertainment offering under a new global agency brand, ESP... More


NFL Sponsorship Revenue Totals $1.15 Billion In 2014 Season
April 17, 2015: Chicago, Ill. – Although media pundits speculated about potential sponsor fallout following issues related to domestic violence, the controversy had little impact on the National Football League’s ability to attract and retain sponsors... More


Global Motorsports Spending To Total $5.43 Billion in 2015
February 20, 2015: Chicago, Ill. – Global spending on motorsports sanctioning bodies, teams and tracks is expected to total $5.43 billion in 2015, up 3.2 percent from $5.26 billion in 2014, according to the latest findings from IEG Research... More


IEG Projects North American Sponsorship Spending to Increase Four Percent in 2015
January 13, 2015: Chicago, Ill. — IEG’s 30th annual year-end industry review and forecast shows continued steady growth in sponsorship spending. But for the second year in a row, the growth rate in North America is projected to be lower than the previous year, while global growth will remain at the same rate as 2014... More


IEG Announces Speakers and Agenda for Its 32nd Annual Sponsorship Conference, March 15-18 in Chicago
January 08, 2015: Chicago, Ill. – IEG (www.sponsorship.com) has announced the speaker lineup for its 32nd annual sponsorship conference, Sponsorship Makers: Unleash the Power of Invention. The four-day event consists of nearly 100 sessions, workshops and receptions featuring a world-class roster of speakers and will attract more than 1,200 sponsorship and marketing practitioners from around the world. The 2015 conference takes place March 15-18 at the Sheraton Chicago Hotel... More

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