Clients | About IEG | Contact IEG | My Account | Login

About IEG

Overview Need Help? Sponsorship Blogs Leadership Team Clients IEG In The News Advertising Opportunities Press Room Work for IEG Contact IEG

Sponsors Properties Agencies

IEG's Sponsorship Blogs Sponsorship News Sponsorship Resource Center Sponsorship Jobs Sponsorship Forums Sponsorship Marketplace IEG Sponsorship Report

Press Room

IEG is pleased to serve as the primary source of sponsorship information and analysis for news media around the globe. Our current news releases are viewable through the links below. For additional information and/or to schedule an interview, members of the media should feel free to contact Bill Chipps at william.chipps@sponsorship.com or 1-800/834-4850, ext. 237. (Outside the U.S. and Canada, 1-312/944-1727, ext. 237.)

IEG Press Releases:

Corporate Sponsorship Of Tennis To Total $600 Million In 2010

August 20, 2010: Chicago, Ill. – Worldwide sponsorship spending on amateur and professional tennis tournaments, leagues and sanctioning bodies is expected to total $600 million in 2010, a 3.2 percent increase from 2009, according to IEG, LLC, the world’s leading authority on sponsorship... More

IEG Appoints Sports Media Veteran Bruce Blair As Senior Vice President, Client Solutions

June 29, 2010: Chicago, Ill. – IEG, LLC–the world’s leading provider of independent counsel, research and training for corporate sponsors and properties–announced today that former ESPN business development executive Bruce Blair has joined the company as senior vice president, client solutions... More

Marketers Want Sponsorship And Event Metrics But Lack Necessary Capabilities, ANA/IEG Survey Shows

June 23, 2010: NEW YORK – While client-side marketers say that measurement, evaluation and accountability are critical to measuring the success of sponsorship and event marketing programs, 65 percent are not taking the necessary steps to determine the results of those activities, a new survey by the ANA (Association of National Advertisers) in partnership with IEG concludes. This inconsistency is leaving marketers unprepared to answer the key question of value when it comes to these activities... More

Request More Info

Ask a Question