Press Room

Tennis Sponsorship Spending To Total $708 Million In 2013
May 30, 2013: Chicago, Ill. – Although the global economy continues to exert downward pressure, sponsorship spending on tennis continues its upward momentum... More

Sponsorship Spending on Endurance Sports to Total $102 Million in 2012
November 26, 2012: Growing popularity of mud runs, adventure races and other nontraditional events helps fuel increase in spending... More

ImageTrack powered by Kantar Media Estimates True Value of Jersey Sponsorship
November 05, 2012: Chicago, Ill. — The NBA Board of Governors’ delay last week in making a final decision on jersey sponsorship means player uniforms will remain logo-free as the season gets underway, and for the foreseeable future... More

IEG Strengthens Analytics and Research Practice with Hiring of Chuck Bende, Ph.D.
September 13, 2012: Chicago, Ill. — IEG, LLC—which has guided brands and properties for more than 30 years in evaluating and optimizing their involvements in sponsorship—has hired Chuck Bende as Director of Sponsorship Research & Analytics... More

Sponsorship Veteran Michael Wright Joins IEG Consulting as Chief Growth Officer
July 20, 2012: Chicago, Ill. — IEG, LLC—which has guided brands and properties for more than 30 years in optimizing their involvements in sponsorship—has hired Michael Wright as chief growth officer for IEG Consulting Group... More

Sports and Event Strategist Danny O’Leary Joins IEG Consulting Group
February 17, 2012: Chicago, Ill. — IEG, LLC — guiding brands and properties for more than 30 years in optimizing their involvements in sponsorship—has hired a veteran of sports, entertainment, TV and new media to expand the company’s ability to bring its unparalleled insights and counsel to a wide array of organizations... More

Economic Uncertainty To Slow Sponsorship Growth In 2012
January 11, 2012: CHICAGO – The lingering effects of scattered economic crises throughout the world and a yet-to-stabilize recovery in the U.S. kept sponsorship spending from rising as much as projected in 2011 and will be a wet blanket on budgets throughout the new year... More

Sponsorship Spending On U.S. Pro Sports Leagues And Teams To Grow 7.9 Percent in 2011
October 03, 2011: Chicago, Ill. – Brushing aside economic uncertainty, swings in the stock market and ongoing labor issues, the four major U.S. pro sports leagues and teams are on track to post a 7.9 percent increase in sponsorship revenue in 2011... More

Sponsorship of Professional Associations To Total $543 Million In 2011
July 07, 2011: Chicago, Ill. – Sponsorship spending on associations and professional membership organizations is expected to total $543 million in 2011, up 5.6 percent from $514 million last year, according to IEG Sponsorship Report, the world’s leading authority on sponsorship... More

IEG Teams With Roush Fenway Racing To Provide Measurement Services To Sponsors
June 06, 2011: Chicago, Ill. – A great deal of recent conversation in the sponsorship industry has been about the need for sponsored organizations to help corporate partners determine return on investment. For the most part, it has been mostly talk and no action, as sponsored properties struggled with how to deliver such assistance. .. More