Press Room

IEG is pleased to serve as the primary source of sponsorship information and analysis for news media around the globe. Our current news releases are viewable through the links below. For additional information and/or to schedule an interview, members of the media should feel free to contact Bill Chipps at william.chipps@sponsorship.com or (312) 725 5188.


IEG Press Releases:

Fair And Festival Sponsorship Spending To Total $878 Million In 2016
July 18, 2016: Chicago, Ill. – Sponsorship spending on fairs, festivals and annual events is estimated to total $878 million in 2016, a 2.1 percent increase over the previous year, according to IEG research... More

 

Sponsorship Spending On The NBA Estimated At $799 Million For 2015-2016 Season
June 29, 2016: Chicago, Ill. – Sponsorship spending on the National Basketball Association and its 30 teams totaled an estimated $799 million in the 2015-2016 season, an 8.1 percent increase from the previous year, according to IEG research... More

 

NHL Sponsorship Revenue Totals $477 Million in 2015-2016 Season
June 07, 2016: Chicago, Ill. — Sponsorship spending on the National Hockey League and the league’s 30 clubs is expected to total $477 million in the 2015-2016 season, up 6.7 percent from the previous season... More

 

IEG Founder Lesa Ukman To Pursue New Ventures
April 21, 2016: Chicago, Ill. — Lesa Ukman, founder and former president of IEG, announced today that she will leave her position as futures director of IEG and its parent organization, ESP Properties, on April 30... More

 

Global Motorsports Sponsorship Spending To Total $5.58 Billion In 2016
March 30, 2016: Chicago, Ill. — Global sponsorship spending on motorsports sanctioning bodies, teams and tracks is expected to total $5.58 billion in 2016, a 2.8 percent increase from 2015, according to IEG research... More

 

Sponsorship Spending On North American Soccer To Grow 9.2 Percent in 2016
March 22, 2016: Chicago, Ill. — Sponsorship spending on Major League Soccer, U.S. Soccer and other North American soccer leagues, teams and events is expected to total $333 million in 2016, a 9.2 percent increase from 2015, according to IEG... More

 

NFL Sponsorship Revenue Grows 4.4% In 2015 Season
February 05, 2016: Revenue growth slows, but still outpaces the overall sponsorship industry... More

 

Sponsorship Spending On Endurance Sports Rises 4.6% In 2015
January 25, 2016: Chicago, Ill. — Sponsorship spending on marathons, 5Ks and other endurance sports events totaled $118.8 million in 2015, up 4.6 percent from 2014, according to IEG research... More

 

IEG Projects Global Sponsorship Spending To Increase 4.7 Percent In 2016
January 14, 2016: Chicago, Ill. — Driven by corporate interest in sponsorship as a platform to support international expansion—as well as increased opportunities for brands to partner with rightsholders beyond the properties’ home markets—global sponsorship spending is projected to grow 4.7 percent in 2016, according to IEG’s 31st annual year-end industry review and forecast... More

 

Sponsorship Spending On MLB Totals $778 Million In 2015 Season
November 19, 2015: Chicago, Ill. — A centralized sales process and growing focus on nontraditional categories is paying dividends for Major League Baseball... More

 
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