Emily Rogers, Managing Director, Advisory Services Group
Emily is a seasoned sponsorship professional with more than 10 years of experience in the industry. She joined IEG in 2000 as vice president of advisory services. In 2004, she was promoted to senior vice president and in 2008 she assumed the role of managing director. As managing director, she oversees IEG’s advisory services, valuation and research departments.
Emily’s group counsels sponsors on transforming sponsorship from an unmeasured expense to a measurable investment that delivers substantial return and a sustainable competitive advantage. The group develops custom selection and evaluation models, intelligence reports, activation strategies and management recommendations that maximize profits and position clients to forge deeper connections with customers.
Her group provides properties with strategies and tools to dramatically increase their sponsorship revenue through customized packaging models, targeting reports, objective pricing recommendations and actionable sales and renewal tactics.
Emily is a frequent speaker on the topic of sponsorship trends and best practices as well as strategic philanthropy. She has shared her knowledge with audiences throughout North America, Europe, Latin America and Asia.
Prior to joining IEG, Emily was senior sponsorship executive for the Florida State Fair. Prior to her work with the fair, she represented the Florida Citrus industry as an international public relations spokesperson. She is a past member of the Florida Festivals and Events Association board of directors and served as board chair for two years. She is a member of the Florida Education Foundation board of directors and executive committee. Emily has an M.S. in education from Florida State University and an M.S. in educational leadership from the University of South Florida.