Diane Knoepke, Vice President, IEG Sponsorship Consulting
Diane is a leading architect in crafting innovative sponsorship solutions for IEG clients.
Working with both sponsors and sponsorship sellers, Diane develops an array of tools to achieve each client’s respective sponsorship goals—from a customized opportunity evaluation model for a sponsor to a value balance sheet to help a seller gauge the profitability of its sponsorship program. In addition, she works closely with clients to ensure they have the understanding and internal support to utilize these valuable tools effectively.
Reflecting her diverse experience and expertise, Diane has developed into one of the industry’s leading voices on sponsorship of healthcare organizations, mall developments and destinations.