IEG In The News

Key Sponsors Praise NBA Move to Pull All-Star Game From N.C.
Ad Age, July 21, 2016
The National Basketball Association today said it would pull the 2017 All-Star game from North Carolina, citing the state's controversial anti-LGBT law. And sponsors — which faced the prospect of dealing with protests — are big winners in the decision, said sports marketing experts... More


NBA Sponsorship Dollars Jump 8% in 2015-16 Season
MediaPost, June 30, 2016
Sponsorship spending on the National Basketball Association and its 30 teams totaled nearly $800 million in the 2015-2016 season — up 8% from the previous year, according to IEG research, part of WPP’s ESP Properties... More


Budweiser: Experiences Are The New Impressions In $1.4 Billion Live Music Sponsorship Market
Forbes, June 15, 2016
Half of all Americans attended live music events last year, with more than half of the $152 annual average spent by music consumers going toward concerts and festivals. With tens of millions of fans prioritizing live events, it’s no surprise advertisers are looking for ways to capitalize on music’s popularity... More


Krupa: Increased Sponsorships Rev Detroit Grand Prix
The Detroit News, June 04, 2016
Driver Graham Rahal sat at the dais of the IndyCar Series media center in the 1908-vintage Belle Isle Casino talking about racing and announcing his latest sponsor... More


CNO Changes Course with Monumental Marathon Sponsorship Deal
Indianapolis Business Journal, June 02, 2016
CNO Financial Group Inc. announced Thursday it has signed a three-year deal to be the title sponsor of the fast-growing Indianapolis Monumental Marathon... More


Theme Parks Welcome More Sponsors, But Going Overboard Can Turn Guests Off
Los Angeles Times, May 21, 2016
When Walt Disney opened his famed Anaheim park back in 1955, he turned to corporate sponsors to keep construction and operation costs under budget... More


Pepsi Presents Old Faithful? Not So Fast, Says Park Service
National Geographic, May 16, 2016
The NPS says a proposed policy change has been blown out of proportion, but questions remain about how the parks should raise money... More


Lowdown: A-B InBev Dives Deeper Into Country Music
Advertising Age, April 20, 2016
Bud is going country. The King of Beers today announced the "Budweiser Country Club," a three-level structure that will be erected at four live country music events this summer, starting with Stagecoach Festival in Indio, Calif., in late April... More


White Sox Sign with Coke after 15-year Run with Pepsi
Crain’s Chicago Business, April 04, 2016
Chicago White Sox fans will be sipping Coca-Cola products at games beginning this season after 15 years of drinking Pepsi on the South Side... More


North American Soccer Sponsorship Up Over 9% This Year
MediaPost, March 23, 2016
Brands are expected to spend $333 million sponsoring Major League Soccer, U.S. Soccer and other North American soccer leagues, teams and events this year — up 9.2% from 2015... More

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