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IEG In The News

Chevrolet Stays On Top Of Racing With New Daytona 500 Ads
meidapost.com, February 20, 2015
It's time for the jewel in the crown of American stock car racing, the Daytona 500. Racing's biggest sponsor among automakers, Chevrolet, is reaching for Angus and Malcolm's greatest hit, “Back in Black” as soundtrack for new advertising to break during race coverage of Sunday's great race... More

 

Russell Wilson Has More Advertiser Appeal Than 'Divisive' Tom Brady Despite Super Bowl Loss
International Business Times, February 03, 2015
The quarterback who lost Super Bowl XLIX might be a more sought-after endorser than the one who won it. Despite the fact that Seattle Seahawks QB Russell Wilson threw a game-ending interception and his opponent, the New England Patriots' Tom Brady, collected his third Super Bowl MVP trophy, analysts think the game's outcome will not have much impact on either man's ability to rake in money off the field... More

 

NFL Earns Record Profits Despite Ugly Image
CNN, January 20, 2015
The season started about as badly as possible with Commissioner Roger Goodell under fire from fans, commentators and sponsors for the league's response to domestic violence charges against several star players... More

 

Sponsorship, Ad Spend Will Top $57B In Non-Olympic/World Cup Year
NY Sports Journalism, January 16, 2015
Although the big sports and entertainment events in 2015 will be the usual suspects — among them the Super Bowl, March Madness and Academy Awards — with no FIFA World Cup or IOC Olympics on the docket, companies are expected to spend more on marketing and sponsorship deals this year than in the World Cup-Summer Olympics year of 2014... More

 

Give Yourself A Sporting Chance In 2015
Holmes Report, January 09, 2015
The pace of change continues unabated, so there is no small irony in our appetite to accurately predict the future. Another New Year delivers another seasonal avalanche of trends and forecasts, but companies are reminded of a powerful consumer truth: people care much more about what you do rather than what you say... More

 

Playoffs?! The Big, New Boon To College Football
CNBC, December 31, 2014
In establishing a national championship playoff, college football's power players did more than take a step to allay long-standing concerns about competitive fairness. They crafted a system with an extended window for marketing and advertising interest, boosting the sport's ability to rake in revenue, experts told CNBC... More

 

Sponsors Pay Big Bucks To Join College Bowl Games
New York Times, December 19, 2014
SAN FRANCISCO – Ready! Set! Hut, hut: This holiday season's blitz of college football bowl games will feature a reshuffled roster of corporate sponsors spending millions to thrust their names in front of fans watching on TV and in the stands... More

 

How Coca-Cola's 'American Idol' Deal Transformed TV Advertising
Advertising Age, December 18, 2014
When Coca-Cola signed on as an initial sponsor for Fox's "American Idol" back in 2002 for $10 million, it was considered a huge coup... More

 

Is the College Football Playoff The Next Brand Super Bowl?
Advertising Age, December 17, 2014
ESPN has been pitching brands on the new College Football Playoff for more than a year. But it might take another year before the first-of-its kind sporting event reaches its full marketing potential, which some sports marketing execs say could approach Super Bowl status some day... More

 

Slavery, Sponsorships, And Taking The Blame
Vice Sports, December 08, 2014
After yet another ghastly reveal about the conditions under which Qatar's foreign laborers are building the 2022 World Cup's infrastructure, Deadspin ran an article titled "Coca-Cola Supports Slavery." Tim Marchman stated the idea quite simply: "Coca-Cola supports FIFA, and FIFA supports slavery, which means that by the transitive property, Coca-Cola supports slavery.".. More

 
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