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IEG In The News

NBA Slam-Dunks $739M In Sponsorship Over 2014-15 Season
The Drum, October 08, 2015
America’s National Basketball Association has netted itself $739m in sponsorship revenue for the 2014-15 season; an 8.9 per cent increase on the preceding year... More


Music Festival And Venue Sponsorships On The Rise
MediaPost, September 18, 2015
Sponsorship spending on music tours, venues and festivals is expected to total $1.4 billion in 2015, up nearly 5% from last year, according to IEG, part of WPP’s ESP Properties... More


NHL, adidas: Visions Of Hockey World Cup, Stanley Cup, Jersey Ads, Marketing
nysportsjournalism.com, September 16, 2015
What had been talked about behind closed doors for nearly a year and a half and hinted at in public for weeks became official when the NHL shared details of its new seven-year alliance making adidas the exclusive outfitter of on-ice uniforms and official supplier of licensed apparel and headwear for the league starting with the 2017-18 season... More


Here's What It Costs To Take A Selfie With Pat Fitzgerald
Crain's Chicago Business, September 14, 2015
Northwestern University football head coach Pat Fitzgerald soon will be an expert in the art of the selfie if the school's latest revenue booster works as planned... More


See What Marketers Have Planned for NFL Season
Ad Age, September 10, 2015
Off-field issues aside, sport is as popular as ever for advertisers... More


NFL Revenue: Here Comes Another Record Season
CNNMoney, September 10, 2015
On Thursday the NFL kicks off what is almost certain to be another record money-making season... More


NFL 2015: Sponsors, Marketing Partners Prepare For Season
nflspinzone.com, September 10, 2015
The players and coaches aren’t the only ones gearing up for the NFL regular season to start... More


College Athletics Sponsorship Spending Reaches $1.1 Billion
MediaPost, September 03, 2015
Sponsorship spending on college Athletics totaled $1.1 billion in the 2014-15 season, up 6% from the previous season, according to new research from IEG, part of WPP’s ESP Properties... More


Lenovo Uses Fantasy Football To Build Brand Awareness
Advertising Age, August 25, 2015
At Fantasy Online College, NFL running back Matt Forte teaches Chicago history and compares himself to other notable Chicagoans such as Barack Obama. Comedian J.B. Smoove is school chancellor and wideout Odell Beckham Jr. is senior professor, aeronautic miracles... More


For Tom Brady And NFL, Deflategate Has Nicked, Not Destroyed Images
Sporting News, August 18, 2015
NEW YORK — The NFL is accusing Tom Brady, the reigning Super Bowl MVP, of cheating in Deflategate. New York Jets QB Geno Smith just had his jaw busted by an enraged teammate. The league's still struggling with the fallout from Ray Rice’s domestic violence scandal and charges of child abuse against Adrian Peterson last season... More

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