IEG In The News

Promo Magazine, May 01, 2008

North American companies will spend nominally more in 2008 than they did last year on arts sponsorships, including art museums, symphony orchestras and performing arts venues, according to a report released by IEG... More

ICAS Magazine, April 21, 2008

In recent months, the air show industry has been captivated more by rising fuel prices and the sagging economy than aerobatic artistry in the sky. Several shows have cancelled their 2008 events and identified loss of sponsorship revenue as the reason for their cancellation... More

Pollstar, April 20, 2008

New efforts are creating larger sponsorship packages and deeper relationships for sponsors that may have previously been satisfied with one-off concert, venue or event deals... More

Billboard Magazine, April 09, 2008

North American-based companies will spend an estimated $1.04 billion to sponsor music venues, festivals, tours and concerts this year, a four percent increase from $1 billion in '07... More

Brandweek Magazine, March 30, 2008

It's been 20 years since Neil Young famously declared that he wouldn't sing for Miller or Bud. These days, most rockers are singing a different tune as the concert sponsorship business has skyrocketed... More

The Meeting Professional, February 06, 2008

Sponsorships can enhance your event bottom line and bolster attendee value... More

Msnbc.com, January 24, 2008

The housing market continues to crumble, the stock markets are reeling and a recession seems imminent, if not already extant. Yet in 2008, one category looks destined to flourish: sports sponsorships... More

Reuters, January 22, 2008

Sponsorship spending by North American companies is forecast to rise 12.6 percent this year to $16.78 billion, which would mark the biggest jump since 2000, according to a research firm... More

The Boston Herald, January 14, 2008

Dunkin’ is just one player in a sports marketing arena that’s seen explosive growth, both in local and national sponsorship deals... More

eMarketer, November 08, 2007

The four major US professional sports leagues and their teams will generate $2.07 billion in sponsorship revenue in 2007, according to the IEG Sponsorship Report... More