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IEG In The News

WPP Acquires Two Circles And Forges New Agency Offering
Sports Pro Media, June 25, 2015
GroupM, global marketing giant WPP’s media investment management company, acquired London-based sports data marketing agency Two Circles in May, and rolled it into a new global agency brand called ESP. ESP will consist of two separate businesses – ESP Properties and ESP Brand – and will be GroupM’s first company dedicated to serving sports and entertainment rights holders... More

 

Doesn't Matter If Rangers Or Lightning Lose, Sponsor Chase Already A Winner
Sporting News, June 22, 2015
NEW YORK — It doesn't matter if the Rangers lose to the Lightning in the NHL’s Eastern Conference Finals — or the Lightning lose to the Rangers. There’s one big winner already: sponsor JPMorgan Chase... More

 

Sponsors Follow The Fans In Wake Of FIFA Corruption Scandal
The Globe and Mail, June 14, 2015
The deepening corruption scandal at FIFA has led to calls for sponsors to drop their support of soccer to send a message about ethics. But unless fans are willing to walk away, it’s unlikely the sport’s governing body will feel much pain... More

 

NHL Sponsorship Grows Faster Than NFL's
Chicago Tribune, June 11, 2015
Whether or not the Blackhawks beat the Lightning in the Stanley Cup Final, there's one competition where the team has already won big: sponsorship dollars... More

 

Soccer Leaders See Copa America From Jail Amid Sponsor Risk
Bloomberg Business , June 09, 2015
As Lionel Messi and Neymar bring their talent to Chilean soccer fields in the wake of the FIFA scandal, sponsors of the Copa America risk their brands getting tarnished rather than polished... More

 

NHL Sponsorship Spending Expected To Increase 10 Per Cent For 2014-2015 Season
The Drum, June 08, 2015
National Hockey League (NHL) sponsorship revenue is expected to reach $447m for the 2014-2015 season, up 9.2 per cent from the year prior, according to sponsorship information and analysis firm IEG... More

 

Heineken Subverts Expectations
Warc, June 04, 2015
CHICAGO: Heineken beer has shown how subverting expectations can help brands make an impact, with a campaign using electronic dance music (EDM) to promote moderation rather than additional consumption... More

 

FIFA Sponsors Tackle A Scandal, Gingerly
Advertising Age, May 30, 2015
Soon after sweeping corruption charges were levied against FIFA officials, a top marketing executive for a World Cup sponsor was scolded on Twitter. "You should be doing more than 'repeating concern,'" one person tweeted at Coca-Cola CMO Marcos de Quinto, referring to a statement Coke had issued. "You really have the true power as you are the sponsors!".. More

 

Want Coveted Grateful Dead tickets? Open Up Your Home
USA Today, May 29, 2015
CHICAGO – With tickets for the final Grateful Dead shows long gone – or selling at a sky-high scalper's premium – some folks willing to open up their home to strangers will get a last chance to walk through the golden door... More

 

FIFA Corruption Scandal Pressures Soccer Governing Body’s Sponsors
The Wall Street Journal, May 29, 2015
The corruption scandal engulfing FIFA is stoking long-festering concerns among corporate sponsors about soccer’s top governing body, but the marketing power of the world’s most popular game is so great that severing ties wouldn’t be easy... More

 
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