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IEG In The News

Is Tim Howard the Perfect Brand Partner?
Adweek, July 14, 2014
Following his gutsy performance for Team USA in the FIFA World Cup, goalkeeper Tim Howard is preparing for a big score... More

 

Nike Says Farewell To Jeter In Showcase Of Biggest Athletes
Bloomberg, July 14, 2014
What does $120 million a year in Nike-sponsored talent look like?.. More

 

Goalie Could Score as Tim Howard Set to Rake In Endorsement Dollars
AdAge, July 03, 2014
With every perfect punchout, every last-second dive, American goalie Tim Howard was busy writing himself into American sports lore Tuesday... More

 

From Redskins Sponsors, Mostly Silence — 'They Are Not In Position To Take Public Stands'
Washington Business Journal, June 25, 2014
When Los Angeles Clippers owner Donald Sterling was sidelined for racially charged remarks, brewing giant Anheuser-Busch made a full-court press to seek the moral high ground... More

 

Michelle Wie Set To 'Attract New sponsors' With Maiden Major Victory
isportconnect, June 23, 2014
Child prodigy Michelle Wie finally realised her potential by winning her first major trophy yesterday securing the U.S. Women's Open title at Pinehurst and is now expected to reap the benefits of the win with increased sponsorship commitments... More

 

Most Sponsors Sit Out Controversy Over Redskins Name
USA Today, June 20, 2014
A day after the U.S. Trademark Trial and Appeal Board ruled the Washington Redskins' nickname is disparaging to Native Americans, the team's corporate sponsors largely remained on the sidelines... More

 

Golfers Are More Marketable Than Most Athletes. But Why?
The Motley Fool, June 19, 2014
Among other interesting tidbits, Forbes' latest list of the world's highest-paid athletes highlights the idea that golfers, more so than other athletes, are sponsorship goldmines. Tiger Woods' $55 million in endorsement income last year was second to none, and Phil Mickelson nearly matched that, raking in $48 million... More

 

Publishers Scrap for Their Share of World Cup Ad Windfall
Advertising Age, June 19, 2014
The World Cup is driving growth in global ad revenue, which will expand 6.4% to $516 billion this year partly thanks to ad spending around the soccer tournament, according to a forecast by Magna Global, part of Interpublic Group of Cos.' Mediabrands... More

 

Why Qatar's Tarnished 2022 World Cup Is A Safe Bet For Sponsors
Bloomberg Business Week, June 09, 2014
Add sponsors to the list of those raising questions about Qatar hosting the 2022 FIFA World Cup. They can go just behind bettors, human rights monitors, environmental engineers, and former U.S. President Bill Clinton... More

 

Parks Looking For Corporate Sponsors
Besthesda Now, May 30, 2014
Montgomery Parks will seek Planning Board approval next week to start a corporate sponsorship program it thinks can eventually bring about $1 million a year... More

 
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