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IEG In The News

David Beckham Hangs Up Boots But Not His Marketability
Financial Times, May 16, 2013
David Beckham may never play professional football again but his decision, announced yesterday, to retire at the end of the season will have little impact on the marketability and profits of Beckham Inc... More

 

Bulls’ Rose Needs Confidence-Building Knock-Down, Trainer Says
Bloomberg, May 10, 2013
Chicago Bulls guard Derrick Rose, the former Most Valuable Player who hasn’t returned from a knee injury two months after doctors declared him fit, needs to get on the court and play, said the former trainer of Michael Jordan and Kobe Bryant... More

 

Festival Sponsorship Spending Projected To Set Record In 2013
Billboard.com, May 10, 2013
Brand sponsorship for festivals, tours and music venues keeps growing in the United States, and is projected to reach $1.28 billion in 2013, according to marketing analytics firm IEG Research... More

 

The Right Fit? San Francisco 49ers' New Home Will Be Levi's Stadium
Advertising Age, May 08, 2013
Levi Strauss & Co. and the NFL's San Francisco 49ers have announced a $220 million, 20-year deal to call the team's planned new home "Levi's Stadium.".. More

 

Why Levi Strauss Is Putting Its Name On The 49ers Stadium
Bloomberg Business Week, May 08, 2013
The San Francisco Chronicle broke the news today that Levi Strauss will put its name on the San Francisco 49ers new stadium in Santa Clara. The deal, which the Mercury News reports is for $220 million over two decades, is a departure from the norm in the Bay Area, where stadiums tend to take the names of tech and telephone companies. (See: Oracle Arena, O.co Coliseum, AT&T Park, and, once upon a time, 3Com Park.).. More

 

Collins Historic Gay Stand Seen Bringing Riches If He Wants
Bloomberg, May 01, 2013
If anyone can relate to Jason Collins, it’s Golden State Warriors President Rick Welts, a former National Basketball Association chief marketing officer who says the first openly gay male athlete in a major U.S. team sport can cash in by coming out... More

 

Coming Out Boosts Collins Marketability, Experts Say
USA Today, May 01, 2013
When the week began, Jason Collins was a free-agent NBA journeyman who had played sparingly for the Washington Wizards, one of the league’s worst teams, not exactly a candidate for lucrative endorsement deals... More

 

Jason Collins, Inc.: The instant birth Of A superstar Brand
New York Business Journal, April 30, 2013
Jason Collins, an NBA journeyman, has never averaged more than 6.4 points a game. He barely eclipsed 40 points during the entire 2012-13 season while playing for first the Boston Celtics and then the Washington Wizards. He has forged a 12-year career out of battling in the trenches and knowing his role... More

 

Marketing Now A Challenge For Tim Tebow
ESPN Playbook, April 30, 2013
Tim Tebow finds himself in a very different place today than this time last year. He is no longer playing in New York, and he occupies a very different place in the marketing landscape... More

 

How Does Jason Collins' Coming Out Statement Affect His Off-Court Opportunities?
Forbes, April 29, 2013
John Amaechi was the first former NBA player to publicly announce his homosexuality. Today, Jason Collins became the first active NBA player to come out... More

 
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