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IEG In The News

Marketers Return to Summer Music Festivals, Seeking Millennials
Ad Age, April 15, 2014
Marketers will again spend more on music sponsorships this year, much of it during the summer festival season that kicked off with Coachella's start last weekend in the California desert. By the time Coachella concludes this weekend, the festival will have charged millions of dollars for connecting its millennial attendees with brands including Heineken, Red Bull, Samsung, H&M, JBL and Sephora... More


Bears Open Halas Hall To Business Even
Chicago Tribune, March 20, 2014
Ted Phillips always was struck whenever visitors walked through Halas Hall. The Bears president saw their eyes darting around and the look of fascination on their faces as they toured the team's headquarters and training facility in Lake Forest... More


Bose Said To Replace Motorola On NFL Coaches’ Headsets This Year
Bloomberg , March 12, 2014
Bose Corp., already the official home audio sponsor of the National Football League, reached an agreement to put its corporate logo on the headsets worn by coaches during games, according to a person with knowledge of the deal... More


2014 NBA All-Star Game Offers Glimpse At The Future Of Basketball
Daily Finance, February 15, 2014
The 2014 NBA All-Star Game is more than simply a contest between the best athletes in basketball. With each side wearing Adidas's sleeved jerseys, it's a chance for the league to showcase what the future may look like... More


Time For N.F.L. Sponsors To Demand Change
The New York Times, February 14, 2014
You know those funny Campbell Soup ads starring N.F.L. players and their mothers? The ones where moms pop up in locker rooms and on fields to bring their sons bowls of steaming Chunky soup?.. More


Do Sochi Problems Spell Trouble For Winter Olympics Sponsors?
The Motley Fool, February 06, 2014
The week leading up to this year's Winter Olympics might be the most controversial in history. The first wave of reporters is now in Sochi, and complaints range from undrinkable water to wandering packs of wild dogs. Public sentiment has gotten so bad, the term "#SochiProblems" has been trending on Twitter... More


BMW's Bid For Olympic Gold At Sochi
Bloomberg Business Week, January 30, 2014
Michael Scully has raced cars and snowboards, so he wasn’t expecting any surprises when he took his first ride in a bobsled in October 2011... More


Goalposts Shift As Sponsorship Game Turns More Complex
London Evening Standard, January 29, 2014
No recent sporting event, festival or museum has been complete without a big-money sponsor, even during the economic downturn. But a combination of factors — from the rise of social media and brands creating their own “content” to a growing reluctance for some advertisers to look like they are showing off — is forcing a surprising rethink... More


How to Get the Most Out Of Your Sports Sponsorship
Advertising Age, January 20, 2014
Marketers are expected to spend $14.35 billion on sports sponsorship deals this year, a 4.9% increase from 2013 when spending grew 5.1%, according to a report from IEG. While the rate of increase is forecast to slow, sports still dominates the sponsorship business, accounting for 70% of all dollars, the WPP-owned sponsorship, research and consulting firm found. (Entertainment sponsorship comes in at 10%, causes at 9% and arts at 4%.).. More


Chevy's Exit From Europe Weakens GM's Deal With Manchester United
Reuters, January 17, 2014
(Reuters) – General Motors Co's recent decision to pull its well-known Chevrolet brand out of Europe suddenly makes its expensive sponsorship deal with Manchester United, the world's most recognized soccer club, look like less of a winner... More

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