IEG In The News

The Atlanta Journal-Constitution, October 01, 2009

UPS has signed on as an in-kind sponsor of the 2012 London Olympics, providing shipping and logistics services in return for promotional exposure in the United Kingdom... More

South Florida Sun-Sentinel, October 01, 2009

The Miami Heat and Geneva-based Assist-Card are teaming up to boost the Swiss company's business in North America and the basketball team's bottom line... More

USA Today, September 21, 2009

The Soap Box Derby, an American icon clinging to nostalgia in a digital age, has hit a financial pothole that threatens the winner's-circle dreams of kid cart racers coast-to-coast... More

Charlotte Observer, September 16, 2009

Jake Delhomme's recent on-field performances have left Carolina Panthers fans stewing about his turnovers. But for companies relying on the quarterback to endorse their products, the question is whether he'll still be able to effectively pitch biscuits... More

The Dallas Morning News, September 15, 2009

The city's landmark performing arts complex that opens Oct. 12 in the downtown Arts District won't have "Dallas" in its name but will have a new ring to it. In an agreement announced today, the $354 million facility will be known as the AT&T Performing Arts Center... More

Financial Post, September 12, 2009

Traditionally, when a company sponsors a team or event, it pays to see its logo splashed across the scoreboard, the arena walls and in programs. But in this economy, companies are scrutinizing their return on investment and many sports organizations are struggling to attract and retain sponsors... More

Pittsburgh Post-Gazette, September 10, 2009

The National Football League got cut from Home Depot's marketing plans this year and those of Expedia, but it was picked up by Procter & Gamble and Monster.com and expanded its relationship with EA Sports, maker of "Madden" video games... More

Reuters, September 04, 2009

Spending by North American companies this year on golf sponsorships is expected to drop 3.7 percent as the recession crushed industries that long supported the sport, according to a firm that tracks such data... More

The New York Times, September 01, 2009

Procter & Gamble has signed on as a sponsor of the United States Olympic team for the Vancouver and London Games, a move that will place the Olympic rings on more than a dozen household products, from Bounty and Tide to Pepto-Bismol and Pringles... More

MediaPost, August 18, 2009

The economy may be causing marketers to scale back on expensive, high-production efforts, but one area is still likely to see some growth this year: cause marketing. According to IEG, North American companies will spend about $1.55 billion on cause marketing efforts in 2009, a roughly 2% increase over 2008. That is down from previous year-on-year increases in the cause marketing arena, but in the current economic climate, any increase in a marketing program is worth noting, says Dan Kowitz, vice president of IEG Sponsorship Consulting... More