IEG In The News

Why College Bowl Sponsorships Are a Touchdown for Chick-fil-A and Allstate
Adweek, January 16, 2017
As marketers suit up for Super Bowl LI, some brands were already busy capitalizing on another rabid football audience: college bowl fans... More


Awards Shows Sponsorship Up 4.3% to $139M
Broadcasting & Cable, November 16, 2016
Sponsorship spending on awards shows is expected to rise 4.3% to $139.2 million in 2016, according to new figures from IEG research... More


DePaul Strikes Arena Naming Rights Deal With Wintrust
Crain's Chicago Business, November 16, 2016
The new home of DePaul University men's and women's basketball on the McCormick Place convention center campus has a new name... More


Trump Campaign Gets a Race Car Courtesy of Nascar Owners
Bloomberg Politics, November 04, 2016
Donald Trump is entered in a different race this weekend... More


Cubs World Series Makes Team’s Stars A Hit With Marketers
Chicago Tribune, October 25, 2016
Winning the World Series could do more than end a centurylong drought for the Chicago Cubs and their long-suffering fans. A victory on baseball's ultimate stage could launch the team's charismatic young stars, and its grizzled manager, into the sports marketing elite... More


Hyundai Rises to 15th in Ranking of Largest U.S. Corporate Sponsors
Automotive News, October 11, 2016
Hyundai Motor America’s NFL sponsorship helped the automaker make a major gain in U.S. sponsorship rankings for 2015, jumping from No. 58 to No. 15 on consultant IEG’s annual report of top spenders... More


Is Kaepernick's Brand Benefiting From National Anthem Protests?
Fox Business, September 13, 2016
San Francisco 49ers quarterback Colin Kaepernick has endured plenty of criticism in recent weeks due to his decision to kneel in protest during the National Anthem, but there’s evidence that the ongoing debate over his actions has boosted his personal brand... More


Lowdown: NFL Splits Auto Sponsors as Ford Joins Hyundai in Three-Year Deal
Advertising Age, September 07, 2016
Hyundai's reign as the NFL's only automotive sponsor ended today when Ford announced a three-year deal as the official truck of the NFL... More


Will This Megaconcert With the Stones, Dylan and The Who Really Pass Up Sponsors?
Adweek, September 06, 2016
The nasty jokes started shortly after the Rolling Stones, The Who, Paul McCartney, Neil Young, Roger Waters and Bob Dylan announced they'd be performing on the same bill for the first time at an epic two-weekend rock show dubbed Desert Trip... More


White Sox Get No New Money from Naming Rights Deal with Guaranteed Rate
Chicago Tribune, September 02, 2016
The new naming rights deal for the publicly owned stadium where the White Sox play baseball is worth $25.1 million but will deliver no additional money to the team, documents associated with the agreement show... More

Displaying results 1-10 (of 634)
 |<  < 1 2 3 4 5 6 7 8 9 10  >  >| 

IEG Sponsorship Report

A Must Read for Anyone in the Sponsorship Industry. More info