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IEG In The News

Nissan Goes Big With College Sports in New Sponsorship Deal
AdAge.com, November 06, 2015
Nissan has locked down sponsorships for 100 colleges and universities -- from the University of Alabama to the University of Wisconsin -- in what the automaker is calling the "widest-reaching sponsorship in the history of collegiate sports.".. More


'Paid Patriotism' At NFL Games Blasted In Senate Report
CNN Money, November 03, 2015
The report, released Wednesday by Senators John McCain and Jeff Flake, criticized the practice, which it called "paid patriotism." It said the Defense Department shouldn't have spent the money, and teams in the NFL, NBA, Major League Baseball and other leagues shouldn't have accepted it... More


Kia Ads On NBA's All-Star Jerseys Pave The Way For Brands During Regular Season
Advertising Age, November 03, 2015
When the NBA All-Star game tips off on Valentine's Day, Kia's logo will appear closer to the heart of players than perhaps any in-game ad in pro basketball history — right around the upper left chest, to be exact... More


Here's What The Bears Got In The Lucas Museum Deal
Crain’s Chicago Business, October 29, 2015
The Chicago Bears may be giving up the their south parking lot to the planned Lucas Museum of Narrative Art, but the city is making it worth their while... More


NBA Sponsorship Spending Up 9% Last Season
Media Post, October 12, 2015
Sponsorship spending on the National Basketball Association and its 30 teams totaled $739 million last season, up 8.9 percent from the previous year’s $679 million, according to research from IEG, part of WPP’s ESP Properties... More


NBA Slam-Dunks $739M In Sponsorship Over 2014-15 Season
The Drum, October 08, 2015
America’s National Basketball Association has netted itself $739m in sponsorship revenue for the 2014-15 season; an 8.9 per cent increase on the preceding year... More


A-B InBev Takes Over SXSW Sponsorship From MillerCoors
Advertising Age, October 08, 2015
Miller Time is over at South by Southwest. Rival brewing company Anheuser-Busch InBev will take over as sponsor of the Austin-based music, film and interactive festival, which has emerged as a major showcase for brands... More


Charlotte Hornets 'Below Average' for Sponsor Sales
Charlotte Business Journal, October 08, 2015
Michael Jordan and the Charlotte Hornets added 35 corporate partners during the two-year transition that left the Bobcats name behind, but the NBA team lags the league average in sponsorship... More


Citigroup To Become Sponsor Of NBC ‘Today’ Show Concert Series
New York Times, October 07, 2015
On Monday morning, viewers may notice a change to one of the “Today” show’s most familiar features. With a performance by Selena Gomez, the NBC program’s live-music series — sponsored by Toyota for the last 12 years — will be rechristened with the name of a new corporate patron, becoming the Citi Concert Series... More


Music Festival And Venue Sponsorships On The Rise
MediaPost, September 18, 2015
Sponsorship spending on music tours, venues and festivals is expected to total $1.4 billion in 2015, up nearly 5% from last year, according to IEG, part of WPP’s ESP Properties... More

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