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Theme Parks Welcome More Sponsors, But Going Overboard Can Turn Guests Off
Los Angeles Times, May 21, 2016
When Walt Disney opened his famed Anaheim park back in 1955, he turned to corporate sponsors to keep construction and operation costs under budget... More

 

Pepsi Presents Old Faithful? Not So Fast, Says Park Service
National Geographic, May 16, 2016
The NPS says a proposed policy change has been blown out of proportion, but questions remain about how the parks should raise money... More

 

Lowdown: A-B InBev Dives Deeper Into Country Music
Advertising Age, April 20, 2016
Bud is going country. The King of Beers today announced the "Budweiser Country Club," a three-level structure that will be erected at four live country music events this summer, starting with Stagecoach Festival in Indio, Calif., in late April... More

 

White Sox Sign with Coke after 15-year Run with Pepsi
Crain’s Chicago Business, April 04, 2016
Chicago White Sox fans will be sipping Coca-Cola products at games beginning this season after 15 years of drinking Pepsi on the South Side... More

 

North American Soccer Sponsorship Up Over 9% This Year
MediaPost, March 23, 2016
Brands are expected to spend $333 million sponsoring Major League Soccer, U.S. Soccer and other North American soccer leagues, teams and events this year — up 9.2% from 2015... More

 

More Companies Sponsor Performers to Boost Brands and Music Industry
The Wall Street Journal, March 15, 2016
This week Gwen Stefani will be in Tokyo to play a rare concert without her band, No Doubt, for one of the most privileged new fan clubs: MasterCard holders... More

 

Non-Sponsors with Olympic Dreams Must Beat March 27 Deadline
adage.com, March 02, 2016
The Summer Olympics are still more than five months away. But new sponsorship regulations mean advertisers could soon be rushing Olympic ads into market at a pace that would make Usain Bolt jealous... More

 

Here's Where the Bulls Can Now Promote Their Brand
chicagobusiness.com, March 01, 2016
Chicago Bulls fans in Michigan, Indiana, Wisconsin and throughout the state of Illinois may start seeing and hearing more from the team thanks to a tweaked NBA rule about where franchises can market themselves... More

 

MLB's Turn At Bat Has Partners In Full Swing
mediapost.com, February 23, 2016
It's not even spring, but the Boys of Summer are making plans to activate for the 2016 season... More

 

Winner Of Red Wings Arena Naming Rights Nets Brand Recognition
crainsdetroit.com, February 14, 2016
Speculation on who will put their name on the new Detroit Red Wings arena, and just how much they'll pay, is in overdrive after it was announced that a naming-rights deal is done and will be unveiled within a month or two... More

 
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