IEG In The News

Hyundai Rises to 15th in Ranking of Largest U.S. Corporate Sponsors
Automotive News, October 11, 2016
Hyundai Motor America’s NFL sponsorship helped the automaker make a major gain in U.S. sponsorship rankings for 2015, jumping from No. 58 to No. 15 on consultant IEG’s annual report of top spenders... More


Is Kaepernick's Brand Benefiting From National Anthem Protests?
Fox Business, September 13, 2016
San Francisco 49ers quarterback Colin Kaepernick has endured plenty of criticism in recent weeks due to his decision to kneel in protest during the National Anthem, but there’s evidence that the ongoing debate over his actions has boosted his personal brand... More


Lowdown: NFL Splits Auto Sponsors as Ford Joins Hyundai in Three-Year Deal
Advertising Age, September 07, 2016
Hyundai's reign as the NFL's only automotive sponsor ended today when Ford announced a three-year deal as the official truck of the NFL... More


Will This Megaconcert With the Stones, Dylan and The Who Really Pass Up Sponsors?
Adweek, September 06, 2016
The nasty jokes started shortly after the Rolling Stones, The Who, Paul McCartney, Neil Young, Roger Waters and Bob Dylan announced they'd be performing on the same bill for the first time at an epic two-weekend rock show dubbed Desert Trip... More


White Sox Get No New Money from Naming Rights Deal with Guaranteed Rate
Chicago Tribune, September 02, 2016
The new naming rights deal for the publicly owned stadium where the White Sox play baseball is worth $25.1 million but will deliver no additional money to the team, documents associated with the agreement show... More


Here's What Sox Get in Ballpark Naming Deal
Crain's Chicago Business, September 01, 2016
The White Sox's new stadium naming rights deal with Chicago-based mortgage lender Guaranteed Rate is worth a fraction of the team's previous contract with U.S. Cellular... More


So You Sponsor Colin Kaepernick, Now What?
Ad Age, August 31, 2016
NFL quarterback Colin Kaepernick has effectively put his sponsors in a quagmire with his controversial decision to remain seated as the national anthem played during last Friday's preseason game against the Green Bay Packers... More


Fore! Golf Sponsorships To Surpass $1.8 Billion This Year
MediaPost, August 29, 2016
If golf’s return to the Olympics after more than a century wasn’t enough, golf properties have even more to cheer about: a solid increase in sponsorship spending... More


MasterCard’s Priceless Sponsorship
Warc, August 24, 2016
MasterCard, the payments firm, is shifting its sponsorship strategy away from being a "dumb buyer" and towards co-creating unique partnerships and experiences – a move based in part on meeting the needs of millennials... More


U.S. Cellular Field, Home of the White Sox, to Become Guaranteed Rate Field
Chicago Tribune, August 24, 2016
Out with the Cell, in with … well, fans aren’t quite sure what to call it yet... More

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IEG Sponsorship Report

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