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IEG In The News

Sparkling Ice Unveils First Kevin Durant Campaign
Advertising Age, November 05, 2014
As Sparkling Ice ramps up its national advertising presence, it is relying on basketball star Kevin Durant to attract young men – and their moms – to the brand... More


Vizio New Title Sponsor For Fiesta Bowl
Orange County Business Journal, October 28, 2014
Irvine-based Vizio Inc. has signed on as the title sponsor of the 44th Annual Fiesta Bowl... More


Heart Of Dallas Bowl Sets Tone For potential Cotton Bowl Title Sponsorship
Dallas Business Journal, October 21, 2014
You can mark sponsorship money off the wish list for one DFW college bowl game... More


Looming Even Larger Off The Court
New York Times, October 09, 2014
ATLANTA — Shaquille O’Neal arrived at Turner Studios on a recent weekday morning wearing a tailored suit, size 60XL, and carrying a leather briefcase. He sat at a table at the front of the room, cracked open his laptop and prepared for a daylong seminar on a subject that was uniquely familiar to him: Shaquille O’Neal... More


NFL Players Can't Wear Beats Headphones On The Field
Mashable, October 07, 2014
Many NFL players may love Beats headphones, but as of this past weekend, they have to keep their brand affinity off the field... More


NFL Should Wear Less Pink And More Purple
USA Today, October 02, 2014
The NFL's idea of outreach to women was once described as "shrink it and pink it." That is, taking the same stuff the league was already selling to men, scaling it to size and then splashing on a lot of pink dye... More


Will The NFL's Domestic Violence Scandal Hurt Its Bottom Line?
NPR, September 29, 2014
The NFL has become a $10 billion financial juggernaut by attracting new fans and devising new ways to make money. Now, the NFL confronts what may be its most serious image problem ever... More


Big Sponsors May Find It Hard To Break Up With The NFL
NPR, September 23, 2014
NFL sponsors are not just advertisers; they're a select group of companies that together pay more than $1 billion a year to wrap their own brands in the NFL's aura... More


Roger Goodell At The 50-50 Yard Line
Bloomberg Business Week, September 18, 2014
The playbooks dreamed up by offensive co-ordinators in the NFL can be absurdly complex, stretching over hundreds of pages, elucidating the myriad baroque combinations of different players, running in different patterns from different formations, that can be used to attack an opponent’s defense... More


NFL Scandals Reveal The Power Of Corporate Sponsors
Bloomberg Business Week, September 18, 2014
As the National Football League continues to deal with the fallout from abuse scandals surrounding Ray Rice and Adrian Peterson, sponsors are scrambling to stay on the right side of consumer sentiment. Their choice is whether their association with the league, team, or athlete does more damage than good... More

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