IEG In The News

Serena Williams Pregnancy Likely To Boost Sponsorship
Reuters, April 19, 2017
A pregnant Serena Williams makes the tennis superstar even more attractive to corporate sponsors, allowing her to extend her reach into maternity wear and motherhood products, sponsorship industry executives said... More


Northwestern Could Cash in on First NCAA Tournament Bid, 'Reawaken' Alumni
Chicago Tribune, March 16, 2017
The first appearance by Northwestern University's men's basketball team in the NCAA Tournament could mean a boost for everything from enrollment applications to sponsorships, sports industry experts say... More


What the NBA's G-League Deal Means for Sports Marketing
Ad Age, February 15, 2017
With the National Basketball Association on Tuesday officially announcing it will rename its minor D-League the G-League after Gatorade, could the "Nike NBA" or "State Farm NBA" be next? Don't count on it, say sports marketing experts... More


Global Sponsorship Spending To Total $62.8B In '17, IEG's Annual Study Predicts
SportsBusiness Daily, January 31, 2017
Chicago-based research firm IEG's 32nd annual year-end industry review and forecast sees steady sponsorship spending growth in '17, with the caveat that caution on the part of brand and corporate marketers could grow into concern as the year progresses... More


Why College Bowl Sponsorships Are a Touchdown for Chick-fil-A and Allstate
Adweek, January 16, 2017
As marketers suit up for Super Bowl LI, some brands were already busy capitalizing on another rabid football audience: college bowl fans... More


Awards Shows Sponsorship Up 4.3% to $139M
Broadcasting & Cable, November 16, 2016
Sponsorship spending on awards shows is expected to rise 4.3% to $139.2 million in 2016, according to new figures from IEG research... More


DePaul Strikes Arena Naming Rights Deal With Wintrust
Crain's Chicago Business, November 16, 2016
The new home of DePaul University men's and women's basketball on the McCormick Place convention center campus has a new name... More


Trump Campaign Gets a Race Car Courtesy of Nascar Owners
Bloomberg Politics, November 04, 2016
Donald Trump is entered in a different race this weekend... More


Cubs World Series Makes Team’s Stars A Hit With Marketers
Chicago Tribune, October 25, 2016
Winning the World Series could do more than end a centurylong drought for the Chicago Cubs and their long-suffering fans. A victory on baseball's ultimate stage could launch the team's charismatic young stars, and its grizzled manager, into the sports marketing elite... More


Hyundai Rises to 15th in Ranking of Largest U.S. Corporate Sponsors
Automotive News, October 11, 2016
Hyundai Motor America’s NFL sponsorship helped the automaker make a major gain in U.S. sponsorship rankings for 2015, jumping from No. 58 to No. 15 on consultant IEG’s annual report of top spenders... More

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