IEG In The News
Is Kaepernick's Brand Benefiting From National Anthem Protests?
Fox Business, September 13, 2016
San Francisco 49ers quarterback Colin Kaepernick has endured plenty of criticism in recent weeks due to his decision to kneel in protest during the National Anthem, but there’s evidence that the ongoing debate over his actions has boosted his personal brand... More
Here's What Sox Get in Ballpark Naming Deal
Crain's Chicago Business, September 01, 2016
The White Sox's new stadium naming rights deal with Chicago-based mortgage lender Guaranteed Rate is worth a fraction of the team's previous contract with U.S. Cellular... More
So You Sponsor Colin Kaepernick, Now What?
Ad Age, August 31, 2016
NFL quarterback Colin Kaepernick has effectively put his sponsors in a quagmire with his controversial decision to remain seated as the national anthem played during last Friday's preseason game against the Green Bay Packers... More
MasterCard’s Priceless Sponsorship
Warc, August 24, 2016
MasterCard, the payments firm, is shifting its sponsorship strategy away from being a "dumb buyer" and towards co-creating unique partnerships and experiences – a move based in part on meeting the needs of millennials... More