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IEG In The News

When A Small Town Gets A Corporate Sponsor
The Week, March 27, 2015
As gauzy, early-morning shots of cars, overgrown lots, and smokestacks roll by, a little girl chants, "A long time ago, things got broken here… Maybe the world breaks on purpose, so we can have work to do.".. More


March Madness: Follow The Money
CBS News, March 20, 2015
Playing ball in the NCAA Men's Basketball Tournament comes at a steep price for corporations, but it's a nice payday for broadcasters, the participating schools — and the NCAA... More


Athletics: BellStores Partners With Pro Football Hall Of Fame Marathon As Presenting Sponsor
runnersweb.com, March 19, 2015
CANTON, Ohio – BellStores has partnered with the Pro Football Hall of Fame Marathon as the Presenting Sponsor in a multi-year agreement beginning with the 2015 marathon, half marathon, and team relay scheduled for Sunday April 26th, 2015... More


Mercedes-Benz To Sponsor U.S. Version Of Rock In Rio
New York Times, March 18, 2015
For Mercedes-Benz, the decision to sponsor a pop festival came down to toilets, dirt and mud... More


Chevrolet Stays On Top Of Racing With New Daytona 500 Ads
meidapost.com, February 20, 2015
It's time for the jewel in the crown of American stock car racing, the Daytona 500. Racing's biggest sponsor among automakers, Chevrolet, is reaching for Angus and Malcolm's greatest hit, “Back in Black” as soundtrack for new advertising to break during race coverage of Sunday's great race... More


Russell Wilson Has More Advertiser Appeal Than 'Divisive' Tom Brady Despite Super Bowl Loss
International Business Times, February 03, 2015
The quarterback who lost Super Bowl XLIX might be a more sought-after endorser than the one who won it. Despite the fact that Seattle Seahawks QB Russell Wilson threw a game-ending interception and his opponent, the New England Patriots' Tom Brady, collected his third Super Bowl MVP trophy, analysts think the game's outcome will not have much impact on either man's ability to rake in money off the field... More


NFL Earns Record Profits Despite Ugly Image
CNN, January 20, 2015
The season started about as badly as possible with Commissioner Roger Goodell under fire from fans, commentators and sponsors for the league's response to domestic violence charges against several star players... More


Sponsorship, Ad Spend Will Top $57B In Non-Olympic/World Cup Year
NY Sports Journalism, January 16, 2015
Although the big sports and entertainment events in 2015 will be the usual suspects — among them the Super Bowl, March Madness and Academy Awards — with no FIFA World Cup or IOC Olympics on the docket, companies are expected to spend more on marketing and sponsorship deals this year than in the World Cup-Summer Olympics year of 2014... More


Give Yourself A Sporting Chance In 2015
Holmes Report, January 09, 2015
The pace of change continues unabated, so there is no small irony in our appetite to accurately predict the future. Another New Year delivers another seasonal avalanche of trends and forecasts, but companies are reminded of a powerful consumer truth: people care much more about what you do rather than what you say... More


Playoffs?! The Big, New Boon To College Football
CNBC, December 31, 2014
In establishing a national championship playoff, college football's power players did more than take a step to allay long-standing concerns about competitive fairness. They crafted a system with an extended window for marketing and advertising interest, boosting the sport's ability to rake in revenue, experts told CNBC... More

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