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IEG In The News

Is the College Football Playoff The Next Brand Super Bowl?
Advertising Age, December 17, 2014
ESPN has been pitching brands on the new College Football Playoff for more than a year. But it might take another year before the first-of-its kind sporting event reaches its full marketing potential, which some sports marketing execs say could approach Super Bowl status some day... More

 

Slavery, Sponsorships, And Taking The Blame
Vice Sports, December 08, 2014
After yet another ghastly reveal about the conditions under which Qatar's foreign laborers are building the 2022 World Cup's infrastructure, Deadspin ran an article titled "Coca-Cola Supports Slavery." Tim Marchman stated the idea quite simply: "Coca-Cola supports FIFA, and FIFA supports slavery, which means that by the transitive property, Coca-Cola supports slavery.".. More

 

DeVry Looks To Score With New Minor League Baseball Deal
Chicago Business, December 08, 2014
DeVry Education Group may not have an athletic program, but the for-profit school is claiming a major stake in baseball... More

 

Emirates Airlines Wanted More For Its World Cup Dollars
Bloomberg Business Week, December 03, 2014
When Emirates Airlines decided not to renew its marketing deal with FIFA last month, the move was seen as the first sign of skittishness among World Cup sponsors over allegations of corruption at soccer’s international governing body... More

 

Sparkling Ice Unveils First Kevin Durant Campaign
Advertising Age, November 05, 2014
As Sparkling Ice ramps up its national advertising presence, it is relying on basketball star Kevin Durant to attract young men – and their moms – to the brand... More

 

Vizio New Title Sponsor For Fiesta Bowl
Orange County Business Journal, October 28, 2014
Irvine-based Vizio Inc. has signed on as the title sponsor of the 44th Annual Fiesta Bowl... More

 

Heart Of Dallas Bowl Sets Tone For potential Cotton Bowl Title Sponsorship
Dallas Business Journal, October 21, 2014
You can mark sponsorship money off the wish list for one DFW college bowl game... More

 

Looming Even Larger Off The Court
New York Times, October 09, 2014
ATLANTA — Shaquille O’Neal arrived at Turner Studios on a recent weekday morning wearing a tailored suit, size 60XL, and carrying a leather briefcase. He sat at a table at the front of the room, cracked open his laptop and prepared for a daylong seminar on a subject that was uniquely familiar to him: Shaquille O’Neal... More

 

NFL Players Can't Wear Beats Headphones On The Field
Mashable, October 07, 2014
Many NFL players may love Beats headphones, but as of this past weekend, they have to keep their brand affinity off the field... More

 

NFL Should Wear Less Pink And More Purple
USA Today, October 02, 2014
The NFL's idea of outreach to women was once described as "shrink it and pink it." That is, taking the same stuff the league was already selling to men, scaling it to size and then splashing on a lot of pink dye... More

 
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