IEG In The News

MasterCard’s Priceless Sponsorship
Warc, August 24, 2016
MasterCard, the payments firm, is shifting its sponsorship strategy away from being a "dumb buyer" and towards co-creating unique partnerships and experiences – a move based in part on meeting the needs of millennials... More


Rio Incident Cuts Short Ryan Lochte's Commercial Victory Lap, August 18, 2016
The week after winning his sixth career Olympic gold in Rio, U.S. swimmer Ryan Lochte should have been doing a victory lap, cashing in on his performance with fresh sponsorship deals... More


Bridgestone Hoping To Capitalize On Olympic Sponsorship
Tire Business, July 27, 2016
It's tough to find a seat at the most exclusive Olympics sponsorship table, but Bridgestone Corp. has one of the 12 chairs for at least the next eight years... More


Key Sponsors Praise NBA Move to Pull All-Star Game From N.C.
Ad Age, July 21, 2016
The National Basketball Association today said it would pull the 2017 All-Star game from North Carolina, citing the state's controversial anti-LGBT law. And sponsors — which faced the prospect of dealing with protests — are big winners in the decision, said sports marketing experts... More


Lowdown: Olympics Have an Official Mosquito Repellent Brand
Ad Age, July 06, 2016
Here's an Olympics sponsorship with major topical relevance: SC Johnson's Off! has been named the official mosquito repellent of next month's Summer Olympics games in Rio de Janeiro... More


NBA Sponsorship Dollars Jump 8% in 2015-16 Season
MediaPost, June 30, 2016
Sponsorship spending on the National Basketball Association and its 30 teams totaled nearly $800 million in the 2015-2016 season — up 8% from the previous year, according to IEG research, part of WPP’s ESP Properties... More


Budweiser: Experiences Are The New Impressions In $1.4 Billion Live Music Sponsorship Market
Forbes, June 15, 2016
Half of all Americans attended live music events last year, with more than half of the $152 annual average spent by music consumers going toward concerts and festivals. With tens of millions of fans prioritizing live events, it’s no surprise advertisers are looking for ways to capitalize on music’s popularity... More


Krupa: Increased Sponsorships Rev Detroit Grand Prix
The Detroit News, June 04, 2016
Driver Graham Rahal sat at the dais of the IndyCar Series media center in the 1908-vintage Belle Isle Casino talking about racing and announcing his latest sponsor... More


CNO Changes Course with Monumental Marathon Sponsorship Deal
Indianapolis Business Journal, June 02, 2016
CNO Financial Group Inc. announced Thursday it has signed a three-year deal to be the title sponsor of the fast-growing Indianapolis Monumental Marathon... More


Theme Parks Welcome More Sponsors, But Going Overboard Can Turn Guests Off
Los Angeles Times, May 21, 2016
When Walt Disney opened his famed Anaheim park back in 1955, he turned to corporate sponsors to keep construction and operation costs under budget... More

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IEG Sponsorship Report

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