IEG In The News
Stat Of The Day: 83% Want Brands To Support Causes
Ad Age, January 18, 2012
Cause marketing is a small but growing slice of the sponsorship pie, which is largely dominated by sports-related sponsorship. IEG, a Chicago firm that helps brands and organizations find the right sponsorship partners, projects sponsorship spending will slow its growth, but still rise a healthy 4.9% in 2012 to $51 billion worldwide... More
North American Sponsorship Growth ‘To Slow In Year Full of Contradictions’
sportcal.com, January 11, 2012
Growth in spending on sponsorship by North American companies is set to decline this year because of the challenging economic climate and uncertainty over the near future, but this will not stop some rights-holders from prospering, according to IEG, the US research and consulting group... More
Swimming's Rich Little Poor Girl
Wall Street Journal, January 11, 2012
Missy Franklin has a money problem. People keep offering her a lot of it—and she keeps saying no. No to more than $130,000 in potential winnings and counting. No to several endorsement offers... More
Sponsorship Loses Steam, But Continues To Outpace Ad Growth
Mediapost, January 11, 2012
Describing the effect of the global economic crisis on sponsorship spending as a "wet blanket," GroupM's IEG unit released results of its annual year-end review and forecast, nonetheless calling for spending on sponsorships to expand 4.1% in 2012 to $18.87 billion in North America... More
College Bowl Names As Well As Games Are Big Business
Pittsburgh Post-Gazette, January 01, 2012
Feeding America accepts a donation from Kraft executives of more than 25 million meals Saturday on behalf of Kraft Foods' Huddle to Fight Hunger campaign at the Kraft Fight Hunger Bowl in San Francisco... More
BBVA Signs Houston Stadium Naming Deal
MarketWatch, December 15, 2011
BBVA Compass, a subsidiary of Spain’s Banco Bilbao Vizcaya Argentaria S.A. BBVA, signed an agreement reportedly worth $20 million over 10 years for the 22,000-seat stadium, set to open on May 12... More
Arnold Palmer Takes A Swin At Positioning His Brand For Future
Ad Age, December 05, 2011
Arnold Palmer did not invent sports marketing. But he nearly perfected it, amassing a global empire of licensing deals and endorsements that seems just as relevant today as it was when he first began building it back in the 1950s. Now the 82-year-old golfing legend is out to make sure his dynasty outlasts him... More