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IEG In The News

Lenovo Uses Fantasy Football To Build Brand Awareness
Advertising Age, August 25, 2015
At Fantasy Online College, NFL running back Matt Forte teaches Chicago history and compares himself to other notable Chicagoans such as Barack Obama. Comedian J.B. Smoove is school chancellor and wideout Odell Beckham Jr. is senior professor, aeronautic miracles... More


For Tom Brady And NFL, Deflategate Has Nicked, Not Destroyed Images
Sporting News, August 18, 2015
NEW YORK — The NFL is accusing Tom Brady, the reigning Super Bowl MVP, of cheating in Deflategate. New York Jets QB Geno Smith just had his jaw busted by an enraged teammate. The league's still struggling with the fallout from Ray Rice’s domestic violence scandal and charges of child abuse against Adrian Peterson last season... More


Falcons Dispute ‘Unique’
Community News, August 13, 2015
A GLOBAL sponsorship expert has weighed in on the WAFL dispute between West Perth sponsor Channel 9 and TV rights holder Channel 7... More


Who Will Step Up To Keep The Champions Tour In Chicago?
Crain’s Chicago Business, July 23, 2015
After a three-year run, golf's senior tour may be done in the Chicago area for a while. Or at least until a member of Chicago's corporate community cuts it a check... More


Banks Are Stepping Up Their Sports Marketing Game
Crain’s Cleveland Business, July 12, 2015
If you've been to a Cleveland Indians game at Progressive Field, you've probably seen the KeyBank sign on the left side of the scoreboard. The Key logo that stretches across four light tower poles along the first-base line is even more difficult to miss... More


The Dramatic Fall Of The Tebow Brand
philly.com, July 10, 2015
This is not a column about Tim Tebow and the Eagles, really. This is not about whether he'll beat out Matt Barkley for the No. 3 quarterback spot or whether Chip Kelly will use him in short-yardage or special-teams situations or whether his throwing motion is quicker and tighter and no longer resembles Sandy Koufax working out of the stretch. This is not a column about the minutia of football we tend to focus on when we focus on the Eagles. Feel free to stop reading. No one will be offended... More


Carli Lloyd Inks Deal With Visa, Other Endorsements Loom
Advertising Age, July 06, 2015
The social media verdict is in: Carli Lloyd was the biggest sports star on the planet yesterday. But if the soccer star is going to cash in with brands she will have to move fast, according to sports marketing experts... More


WPP Acquires Two Circles And Forges New Agency Offering
Sports Pro Media, June 25, 2015
GroupM, global marketing giant WPP’s media investment management company, acquired London-based sports data marketing agency Two Circles in May, and rolled it into a new global agency brand called ESP. ESP will consist of two separate businesses – ESP Properties and ESP Brand – and will be GroupM’s first company dedicated to serving sports and entertainment rights holders... More


Doesn't Matter If Rangers Or Lightning Lose, Sponsor Chase Already A Winner
Sporting News, June 22, 2015
NEW YORK — It doesn't matter if the Rangers lose to the Lightning in the NHL’s Eastern Conference Finals — or the Lightning lose to the Rangers. There’s one big winner already: sponsor JPMorgan Chase... More


Sponsors Follow The Fans In Wake Of FIFA Corruption Scandal
The Globe and Mail, June 14, 2015
The deepening corruption scandal at FIFA has led to calls for sponsors to drop their support of soccer to send a message about ethics. But unless fans are willing to walk away, it’s unlikely the sport’s governing body will feel much pain... More

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