Leading the way in sponsorship consulting, valuation, measurement and strategy
Call Us:  (312) 944 1727

IEG In The News

Influencer Vision Pays Off For GoPro
Warc, April 23, 2015
CHICAGO – GoPro, the camera brand, has driven marketing success by working with a highly diverse group of influencers – from athletes in extreme sports to popular mommy bloggers... More

 

'Below Average' Is Plenty Good For Carolina Panthers
Business Journals, April 21, 2015
Sports consultant IEG Research ranks the Carolina Panthers among 14 teams below the league average in sponsorship revenue in an annual analysis released this month. The ranking says more about the size of Charlotte, among the smallest of the 31 NFL cities, than the interest of companies in advertising with the NFL team... More

 

For NASCAR Drivers, Rounding Up Sponsors A Big Part Of The Job
Richmond Times-Dispatch, April 21, 2015
When one of the NASCAR Sprint Cup Series drivers wins Saturday’s Toyota Owners 400, he or she will head to Gatorade Victory Lane at Richmond International Raceway and begin the celebration by thanking his or her sponsors... More

 

Shell Lubricants Taps Media Flexibility
Warc, April 21, 2015
CHICAGO – Shell Lubricants has boosted its marketing flexibility via corporate trade – an approach that converts pre-planned media buys, products or other assets into cash and credits to spend on brand programs... More

 

Red Bull Media House Opens Doors
Warc, April 20, 2015
CHICAGO: Red Bull Media House is giving third parties the chance to tap the content expertise which fuels the marketing for its namesake energy drink – an opportunity that has attracted brands like adidas and Nokia... More

 

NFL Sponsor Revenue Seen Rising 7.8% Amid Controversies
Bloomberg Business, April 17, 2015
The National Football League’s sponsorship revenue increased 7.8 percent to $1.15 billion last season even as it faced criticism for the way it handled a series of high-profile domestic violence incidents, according to a study by sponsorship consultant IEG... More

 

At Coachella, Fashion Steals Some Of The Limelight
Marketplace Life, April 17, 2015
Here's the big news so far from the Coachella music festival: Madonna made out with Drake and Justin Bieber was reportedly escorted out in a headlock... More

 

A Much Smaller Player In Marketing But Still A Giant In The Industry
Charlotte Business Journal, April 17, 2015
Bank of America Corp. has reduced and recast its sponsorship spending in recent years, including its sports portfolio... More

 

Battle Of The Soda Brands: PepsiCo Sidelines Coca-Cola With NBA Deal
The Globe And Mail, April 13, 2015
The age-old battle of the soda brands is being waged on the field of sports – and PepsiCo Inc. is on the offensive... More

 

Tecate Beat Corona For Mayweather-Pacquiao, But Now What?
Advertising Age, April 07, 2015
Tecate landed a punch on Corona when it recently secured sponsorship rights to the blockbuster fight between Floyd Mayweather and Manny Pacquiao on May 2. But now the pressure is on to make the expensive deal pay off... More

 
Displaying results 1-10 (of 551)
 |<  < 1 2 3 4 5 6 7 8 9 10  >  >|