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IEG In The News

Banks Are Stepping Up Their Sports Marketing Game
Crain’s Cleveland Business, July 12, 2015
If you've been to a Cleveland Indians game at Progressive Field, you've probably seen the KeyBank sign on the left side of the scoreboard. The Key logo that stretches across four light tower poles along the first-base line is even more difficult to miss... More

 

The Dramatic Fall Of The Tebow Brand
philly.com, July 10, 2015
This is not a column about Tim Tebow and the Eagles, really. This is not about whether he'll beat out Matt Barkley for the No. 3 quarterback spot or whether Chip Kelly will use him in short-yardage or special-teams situations or whether his throwing motion is quicker and tighter and no longer resembles Sandy Koufax working out of the stretch. This is not a column about the minutia of football we tend to focus on when we focus on the Eagles. Feel free to stop reading. No one will be offended... More

 

Carli Lloyd Inks Deal With Visa, Other Endorsements Loom
Advertising Age, July 06, 2015
The social media verdict is in: Carli Lloyd was the biggest sports star on the planet yesterday. But if the soccer star is going to cash in with brands she will have to move fast, according to sports marketing experts... More

 

WPP Acquires Two Circles And Forges New Agency Offering
Sports Pro Media, June 25, 2015
GroupM, global marketing giant WPP’s media investment management company, acquired London-based sports data marketing agency Two Circles in May, and rolled it into a new global agency brand called ESP. ESP will consist of two separate businesses – ESP Properties and ESP Brand – and will be GroupM’s first company dedicated to serving sports and entertainment rights holders... More

 

Doesn't Matter If Rangers Or Lightning Lose, Sponsor Chase Already A Winner
Sporting News, June 22, 2015
NEW YORK — It doesn't matter if the Rangers lose to the Lightning in the NHL’s Eastern Conference Finals — or the Lightning lose to the Rangers. There’s one big winner already: sponsor JPMorgan Chase... More

 

Sponsors Follow The Fans In Wake Of FIFA Corruption Scandal
The Globe and Mail, June 14, 2015
The deepening corruption scandal at FIFA has led to calls for sponsors to drop their support of soccer to send a message about ethics. But unless fans are willing to walk away, it’s unlikely the sport’s governing body will feel much pain... More

 

NHL Sponsorship Grows Faster Than NFL's
Chicago Tribune, June 11, 2015
Whether or not the Blackhawks beat the Lightning in the Stanley Cup Final, there's one competition where the team has already won big: sponsorship dollars... More

 

Soccer Leaders See Copa America From Jail Amid Sponsor Risk
Bloomberg Business , June 09, 2015
As Lionel Messi and Neymar bring their talent to Chilean soccer fields in the wake of the FIFA scandal, sponsors of the Copa America risk their brands getting tarnished rather than polished... More

 

NHL Sponsorship Spending Expected To Increase 10 Per Cent For 2014-2015 Season
The Drum, June 08, 2015
National Hockey League (NHL) sponsorship revenue is expected to reach $447m for the 2014-2015 season, up 9.2 per cent from the year prior, according to sponsorship information and analysis firm IEG... More

 

Heineken Subverts Expectations
Warc, June 04, 2015
CHICAGO: Heineken beer has shown how subverting expectations can help brands make an impact, with a campaign using electronic dance music (EDM) to promote moderation rather than additional consumption... More

 
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