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IEG In The News

Lowdown: A-B InBev Dives Deeper Into Country Music
Advertising Age, April 20, 2016
Bud is going country. The King of Beers today announced the "Budweiser Country Club," a three-level structure that will be erected at four live country music events this summer, starting with Stagecoach Festival in Indio, Calif., in late April... More


White Sox Sign with Coke after 15-year Run with Pepsi
Crain’s Chicago Business, April 04, 2016
Chicago White Sox fans will be sipping Coca-Cola products at games beginning this season after 15 years of drinking Pepsi on the South Side... More


North American Soccer Sponsorship Up Over 9% This Year
MediaPost, March 23, 2016
Brands are expected to spend $333 million sponsoring Major League Soccer, U.S. Soccer and other North American soccer leagues, teams and events this year — up 9.2% from 2015... More


More Companies Sponsor Performers to Boost Brands and Music Industry
The Wall Street Journal, March 15, 2016
This week Gwen Stefani will be in Tokyo to play a rare concert without her band, No Doubt, for one of the most privileged new fan clubs: MasterCard holders... More


Non-Sponsors with Olympic Dreams Must Beat March 27 Deadline
adage.com, March 02, 2016
The Summer Olympics are still more than five months away. But new sponsorship regulations mean advertisers could soon be rushing Olympic ads into market at a pace that would make Usain Bolt jealous... More


Here's Where the Bulls Can Now Promote Their Brand
chicagobusiness.com, March 01, 2016
Chicago Bulls fans in Michigan, Indiana, Wisconsin and throughout the state of Illinois may start seeing and hearing more from the team thanks to a tweaked NBA rule about where franchises can market themselves... More


MLB's Turn At Bat Has Partners In Full Swing
mediapost.com, February 23, 2016
It's not even spring, but the Boys of Summer are making plans to activate for the 2016 season... More


Winner Of Red Wings Arena Naming Rights Nets Brand Recognition
crainsdetroit.com, February 14, 2016
Speculation on who will put their name on the new Detroit Red Wings arena, and just how much they'll pay, is in overdrive after it was announced that a naming-rights deal is done and will be unveiled within a month or two... More


Gatorade Leads Endurance Sports Sponsorships
mediapost.com, February 12, 2016
There’s gold in sports sponsorships, and not only in the big three-letter sports leagues. Endurance sports are key opportunities, and brands spend accordingly, per IEG research... More


Peyton Manning's Budweiser Plugs, Explained
foxbusiness.com, February 08, 2016
Peyton Manning is getting more attention on Monday for his beer preferences than he is for winning Super Bowl 50. The Denver Broncos quarterback’s postgame plugs for Anheuser-Busch’s Budweiser brand generated a torrent of skepticism on social media, as critics mulled over whether Manning’s thirst was financially-motivated... More

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