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IEG In The News

Peyton Manning's Budweiser Plugs, Explained
foxbusiness.com, February 08, 2016
Peyton Manning is getting more attention on Monday for his beer preferences than he is for winning Super Bowl 50. The Denver Broncos quarterback’s postgame plugs for Anheuser-Busch’s Budweiser brand generated a torrent of skepticism on social media, as critics mulled over whether Manning’s thirst was financially-motivated... More


From Official Concrete Mix To Official Sausage, Panthers Sponsors Enjoying The Ride
charlotteobserver.com, February 04, 2016
The Carolina Panthers have an official grocery store, an official sausage brand, even an official concrete mix... More


Global Sponsorship Dollars Will Reach $60 Billion In 2016
MAD Mediapost Agency Daily, January 14, 2016
Global sponsorship spending is projected to grow nearly 5% in 2016 to $60.2 billion, according to a new forecast from sponsorship specialist IEG, part of WPP’s ESP Properties... More


BattleFrog Takes Over As Fiesta Bowl Sponsor
The Republic / azcentral.com, December 04, 2015
BattleFrog, a new and relatively obscure host of obstacle course events, is taking over the corporate sponsorship of the Fiesta Bowl, at least for a year... More


A-B InBev Extends NBA Sponsorship, Gains Content Rights
Advertising Age, December 01, 2015
Anheuser-Busch InBev will keep its stranglehold on major American sports league sponsorships after extending its NBA deal for another four years... More


Nissan Goes Big With College Sports in New Sponsorship Deal
AdAge.com, November 06, 2015
Nissan has locked down sponsorships for 100 colleges and universities -- from the University of Alabama to the University of Wisconsin -- in what the automaker is calling the "widest-reaching sponsorship in the history of collegiate sports.".. More


'Paid Patriotism' At NFL Games Blasted In Senate Report
CNN Money, November 03, 2015
The report, released Wednesday by Senators John McCain and Jeff Flake, criticized the practice, which it called "paid patriotism." It said the Defense Department shouldn't have spent the money, and teams in the NFL, NBA, Major League Baseball and other leagues shouldn't have accepted it... More


Kia Ads On NBA's All-Star Jerseys Pave The Way For Brands During Regular Season
Advertising Age, November 03, 2015
When the NBA All-Star game tips off on Valentine's Day, Kia's logo will appear closer to the heart of players than perhaps any in-game ad in pro basketball history — right around the upper left chest, to be exact... More


Here's What The Bears Got In The Lucas Museum Deal
Crain’s Chicago Business, October 29, 2015
The Chicago Bears may be giving up the their south parking lot to the planned Lucas Museum of Narrative Art, but the city is making it worth their while... More


NBA Sponsorship Spending Up 9% Last Season
Media Post, October 12, 2015
Sponsorship spending on the National Basketball Association and its 30 teams totaled $739 million last season, up 8.9 percent from the previous year’s $679 million, according to research from IEG, part of WPP’s ESP Properties... More

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IEG 2016 Agenda Announced!

See who is speaking and what you will learn in April in Chicago. View the speakers and agenda.