Leading the way in sponsorship consulting, valuation, measurement and strategy
Call Us:  (312) 944 1727

IEG In The News

Looming Even Larger Off The Court
New York Times, October 09, 2014
ATLANTA — Shaquille O’Neal arrived at Turner Studios on a recent weekday morning wearing a tailored suit, size 60XL, and carrying a leather briefcase. He sat at a table at the front of the room, cracked open his laptop and prepared for a daylong seminar on a subject that was uniquely familiar to him: Shaquille O’Neal... More

 

NFL Players Can't Wear Beats Headphones On The Field
Mashable, October 07, 2014
Many NFL players may love Beats headphones, but as of this past weekend, they have to keep their brand affinity off the field... More

 

NFL Should Wear Less Pink And More Purple
USA Today, October 02, 2014
The NFL's idea of outreach to women was once described as "shrink it and pink it." That is, taking the same stuff the league was already selling to men, scaling it to size and then splashing on a lot of pink dye... More

 

Will The NFL's Domestic Violence Scandal Hurt Its Bottom Line?
NPR, September 29, 2014
The NFL has become a $10 billion financial juggernaut by attracting new fans and devising new ways to make money. Now, the NFL confronts what may be its most serious image problem ever... More

 

Big Sponsors May Find It Hard To Break Up With The NFL
NPR, September 23, 2014
NFL sponsors are not just advertisers; they're a select group of companies that together pay more than $1 billion a year to wrap their own brands in the NFL's aura... More

 

Roger Goodell At The 50-50 Yard Line
Bloomberg Business Week, September 18, 2014
The playbooks dreamed up by offensive co-ordinators in the NFL can be absurdly complex, stretching over hundreds of pages, elucidating the myriad baroque combinations of different players, running in different patterns from different formations, that can be used to attack an opponent’s defense... More

 

NFL Scandals Reveal The Power Of Corporate Sponsors
Bloomberg Business Week, September 18, 2014
As the National Football League continues to deal with the fallout from abuse scandals surrounding Ray Rice and Adrian Peterson, sponsors are scrambling to stay on the right side of consumer sentiment. Their choice is whether their association with the league, team, or athlete does more damage than good... More

 

A-B InBev To NFL: 'We Are Not Yet Satisfied'
Advertising Age, September 16, 2014
Anheuser-Busch InBev, one of the NFL's largest advertisers and sponsors, has broken its silence on the league's recent troubles in a stern statement that appears to put the NFL on notice... More

 

Sponsorships Lift Extreme Sports To Next Level
CTV News, September 15, 2014
WASHINGTON-AFP – Erich Wegscheider is a man with a plan: to compete in 28 of the world's toughest cycling, mountaineering, triathlon and ultra-marathon events — and find sponsors to foot the bills... More

 

Amid PR Crisis, NFL Searches For New CMO
Advertising Age, September 12, 2014
The National Football League had a very bad week last week. That much is obvious. What is less clear is how much lasting damage the seemingly teflon league sustained from its bungling of the Ray Rice domestic-violence matter... More

 
Displaying results 1-10 (of 518)
 |<  < 1 2 3 4 5 6 7 8 9 10  >  >|