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IEG In The News

Stewart's Lethal Accident Could Cause NASCAR Sponsors To Rethink Deals
Reuters, August 12, 2014
NASCAR driver Tony Stewart's involvement in a fatal on-track accident over the weekend may wave a caution flag for the big-money corporate sponsors backing the three-time champion's team, industry analysts said... More


Tony Stewart Team In 'Close Contact' With Sponsors, But Most Lay Low After Fatal Racing Incident
Advertising Age, August 11, 2014
Nascar driver Tony Stewart's team is in "close communication" with its 17 official partners and sponsors, but most are refraining from commenting beyond offering condolences to the family of Kevin Ward Jr., the driver whom Mr. Stewart struck and killed two days ago during a race... More


Jell-O Gives Sports Marketing A Shot With School Brand Molds
Advertising Age, August 04, 2014
Move over, beer and chips. When college football kicks off in a few weeks, Jell-O and Chobani will be looking to crash tailgate parties from the Bayou to the Pacific Northwest... More


Is Tim Howard the Perfect Brand Partner?
Adweek, July 14, 2014
Following his gutsy performance for Team USA in the FIFA World Cup, goalkeeper Tim Howard is preparing for a big score... More


Nike Says Farewell To Jeter In Showcase Of Biggest Athletes
Bloomberg, July 14, 2014
What does $120 million a year in Nike-sponsored talent look like?.. More


Goalie Could Score as Tim Howard Set to Rake In Endorsement Dollars
AdAge, July 03, 2014
With every perfect punchout, every last-second dive, American goalie Tim Howard was busy writing himself into American sports lore Tuesday... More


From Redskins Sponsors, Mostly Silence — 'They Are Not In Position To Take Public Stands'
Washington Business Journal, June 25, 2014
When Los Angeles Clippers owner Donald Sterling was sidelined for racially charged remarks, brewing giant Anheuser-Busch made a full-court press to seek the moral high ground... More


Michelle Wie Set To 'Attract New sponsors' With Maiden Major Victory
isportconnect, June 23, 2014
Child prodigy Michelle Wie finally realised her potential by winning her first major trophy yesterday securing the U.S. Women's Open title at Pinehurst and is now expected to reap the benefits of the win with increased sponsorship commitments... More


Most Sponsors Sit Out Controversy Over Redskins Name
USA Today, June 20, 2014
A day after the U.S. Trademark Trial and Appeal Board ruled the Washington Redskins' nickname is disparaging to Native Americans, the team's corporate sponsors largely remained on the sidelines... More


Golfers Are More Marketable Than Most Athletes. But Why?
The Motley Fool, June 19, 2014
Among other interesting tidbits, Forbes' latest list of the world's highest-paid athletes highlights the idea that golfers, more so than other athletes, are sponsorship goldmines. Tiger Woods' $55 million in endorsement income last year was second to none, and Phil Mickelson nearly matched that, raking in $48 million... More

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