While reading the April 16th edition of The Independent, I came across two striking images. The first was a banner unfurled at a rally staged by Fair Pensions, which lobbies for ethical investment of UK pension funds, reading “BP Sponsors Climate Chaos.” more
Today’s Wall Street Journal reports on FIFA’s efforts to control ambush marketing and the sale of unlicensed merchandise in conjunction with the upcoming World Cup in South Africa. more
(This blog post originally appeared as an opinion column in IEG Sponsorship Report on March 2, 2010)
Corporate Social Responsibility used to be about managing a few sensitive areas that had the potential to generate positive or negative headlines. But, as companies recognize the direct link between social justice and increased shareholder value, they are abandoning this mandated model and instead embedding sustainability and ethical values into customer loyalty-building, cost reduction, new product creation, sourcing and HR.
Yesterday’s earnings call with analysts to discuss The Coca-Cola Co.’s fourth-quarter 2009 results demonstrates the importance of the company’s global sponsorship platforms. (A transcript of the call can be found here.)
Within the first few minutes of the call, Coke chairman and CEO Muhtar Kent discussed the most important initiatives underway for 2010, with the Vancouver Games and FIFA World Cup claiming center stage: more
When working with associations, we universally recommend against offering sponsorship of governance activities, like board meetings.
An association risks its credibility—with its members and external stakeholders—when sponsors get too close to an organization’s decision-making. Similarly, the sponsor can take a hit if its involvement is perceived as an attempted bribe. more
Of all the news releases I receive, those from the Int’l Organization for Standardization are not high on my priority list of which to open. I’m not even sure how I got on the media list for this Swiss-based organization with a name that sounds like a front for a James Bond villain.
However, the announcement that arrived yesterday in my email inbox did catch my interest, as the ISO is embarking on an initiative to develop an international standard for sustainable event management, one that would lessen the negative environmental impact of all manner of large-scale events, from festivals to sports to business conferences. more
U2 lead singer and humanitarian activist Bono’s recent op-ed piece in The New York Times entitled “Ten for the Next Ten” had several cool ideas that may be controversial to some and trendsetting to others. more
Pharmaceutical giant GlaxoSmithKline recently signed on as the 25th sponsor of the 2012 London Olympic and Paralympic Games.
As part of the three-year, estimated $15 million deal GlaxoSmithKline will assume the designation ‘Official Laboratory Services Provider.’
Perhaps the most important part of this deal is that as the Official Laboratory Services Provider, GlaxoSmithKline will provide the laboratories and equipment to test Olympic athletes for illegal and performance-enhancing drugs as they compete in London. more
Have you ever heard of a property donating an $8.3 million title sponsorship slot? Well you have now! Team Origin, a U.K. America’s Cup team founded by business man Keith Mills, is donating the title sponsorship of their team to Carbon Trust, an independent business set up by the U.K. government to affect positive change regarding low-carbon economies.
Team Origin is an eco-conscience team at heart but they also believe this to be a good financial decision. “This is a different way of marketing sport and a model that has a lot of promise going forward” said Tom Delay, CEO of Carbon Trust. According to Mr. Delay “The team has said it believes in being sustainable in terms of our environmental impact, and we are going to attract a number of sponsors who all want to be associated with that as a core value.” more
Imagine my surprise when, sitting in the salon waiting room, a blog post appeared. Someone before me had left behind Q, Aon’s employee magazine (Q3 2009 edition). The bright cover depicts children playing soccer and the headline "UNITED IN 2010: AON AND MANCHESTER UNITED" along with a call-out saying there is a team poster inside.
Above and beyond that poster is a case for a sponsorship the likes of which we rarely see. While Aon's core business is not sponsorship or even marketing (it's risk management and human capital consulting), they give their employees solid background on the reasons for the partnership, including business objectives, value drivers and ROI case studies. Particularly impressive is an interview with Charlie Armstrong, senior director, advertising & global branding for AIG, to "find out how the current sponsor leveraged its opportunity to build brand and grow AIG's business."