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Posts Tagged “International”

Lesa Ukman Jan 4

Return on Engagement: The Art and Crafts of Sponsorship

Leading up to the 2011 IEG Sponsorship Conference, Return on Engagement: Sponsorship’s Impact on Business, I will be blogging on measuring sponsorship’s ROI: How to do it, what the research reveals, improving the value of sponsorship, etc.  more

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Jessi Sanchez Dec 10

A Diehard Fan’s Reaction to FC Barcelona’s Historic Shirt Sponsorship Deal

As a very passionate and loyal fan of Barca, today’s news that the club will have a shirt sponsor for the first time in its 111-year history raises many questions and some confusion.  more

international non-traditional categories pro sports sports backlash

Lesa Ukman Dec 1

Inside London 2012’s Sponsorship Program

Charles Wijeratna, director of commercial negotiations for London 2012, delivered a great presentation at last week’s European Sponsorship Assn. conference in Amsterdam. Here are the highlights and takeaways: more

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Lesa Ukman Nov 30

Highlights from the European Sponsorship Assn. Conference

More than 150 delegates gathered in Amsterdam last week for the European Sponsorship Assn.’s Future Sponsorship conference.  more

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Jim Andrews Nov 2

The Global Gap and Sponsorship Willpower

I recently traveled to Sao Paulo, where I addressed a media and marketing conference and met with a number of brand marketers from Brazil’s largest companies. As happens whenever I travel to places away from North America or Western Europe, sponsorship practitioners I talk to bring up “how far behind” their country is compared to the “advanced sponsorship markets.”  more

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Jim Andrews Sep 2

Formula 1: A Sponsorship Example Not To Be Followed

Much has been written and said about Bernie Ecclestone, the brilliant, mercurial puppet master who pulls the strings of the Formula 1 international racing circuit. While I am not expert enough in the details of F1’s business to join the polarized debate over whether he is the best or worst thing to happen to the sport—although I’m sure the answer as it always is in these cases is somewhere in the middle—I do believe he has made a major misstep in the sponsorship arena.  more

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Lesa Ukman Jul 29

P&G Example Shows Activation Leads To Bigger and Better Deals

Procter & Gamble's success at the Vancouver Olympic Games—which prompted its new TOP deal with the IOC—was a result of great activation of its USOC sponsorship.  more

international olympics activation

Jim Andrews Jul 7

Sponsorship Potential From New Caribbean Brew

For those properties with room in the beer category, a new player has entered the U.S. market and is looking for opportunities to create buzz and interact with consumers on the grassroots level. Presidente Beer from the Dominican Republic wants to establish itself as a leader among imported Latin beers, according to the marketing agency it has hired to help in that effort, Miami-based ViVA Partnership.  more

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Lesa Ukman Jun 11

The Changing Face of Festivals

With a growing array of attractions—carnival rides, fireworks, restaurants, bungee jumping—Europe’s music festivals are looking more like theme parks.  more

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