Posts Tagged “International”

Jim Andrews Jun 30

Activation Watch: Praiseworthy Programs from Budweiser and Spanish Insurer

When you’ve been tracking the sponsorship industry for nearly a quarter of a century (yikes!) it can be a challenge to find partnerships that stand out or break new ground.  more

beer branded content international pro sports social media trends activation

Lesa Ukman Mar 7

The Devil’s in the Details at Formula 1

Sponsorship and sports marketing execs should read Tom Bower’s No Angel: The Secret Life of Bernie Ecclestone.  more

motorsports international

Lesa Ukman Jan 4

Return on Engagement: The Art and Crafts of Sponsorship

Leading up to the 2011 IEG Sponsorship Conference, Return on Engagement: Sponsorship’s Impact on Business, I will be blogging on measuring sponsorship’s ROI: How to do it, what the research reveals, improving the value of sponsorship, etc.  more

cause marketing evaluation IEG conference international new media nonprofit social media sponsorship measurement sponsorship ROI beverage

Jessi Sanchez Dec 10

A Diehard Fan’s Reaction to FC Barcelona’s Historic Shirt Sponsorship Deal

As a very passionate and loyal fan of Barca, today’s news that the club will have a shirt sponsor for the first time in its 111-year history raises many questions and some confusion.  more

international non-traditional categories pro sports sports backlash

Lesa Ukman Dec 1

Inside London 2012’s Sponsorship Program

Charles Wijeratna, director of commercial negotiations for London 2012, delivered a great presentation at last week’s European Sponsorship Assn. conference in Amsterdam. Here are the highlights and takeaways: more

international London 2012 negotiating olympics selling in-kind

Lesa Ukman Nov 30

Highlights from the European Sponsorship Assn. Conference

More than 150 delegates gathered in Amsterdam last week for the European Sponsorship Assn.’s Future Sponsorship conference.  more

backlash digital media international trends ambush marketing

Jim Andrews Nov 2

The Global Gap and Sponsorship Willpower

I recently traveled to Sao Paulo, where I addressed a media and marketing conference and met with a number of brand marketers from Brazil’s largest companies. As happens whenever I travel to places away from North America or Western Europe, sponsorship practitioners I talk to bring up “how far behind” their country is compared to the “advanced sponsorship markets.”  more

trends international

Jim Andrews Sep 2

Formula 1: A Sponsorship Example Not To Be Followed

Much has been written and said about Bernie Ecclestone, the brilliant, mercurial puppet master who pulls the strings of the Formula 1 international racing circuit. While I am not expert enough in the details of F1’s business to join the polarized debate over whether he is the best or worst thing to happen to the sport—although I’m sure the answer as it always is in these cases is somewhere in the middle—I do believe he has made a major misstep in the sponsorship arena.  more

international motorsports packaging venues assets

Lesa Ukman Jul 29

P&G Example Shows Activation Leads To Bigger and Better Deals

Procter & Gamble's success at the Vancouver Olympic Games—which prompted its new TOP deal with the IOC—was a result of great activation of its USOC sponsorship.  more

international olympics activation

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