Leading the way in sponsorship insights, trends, training and events
Call Us:  (312) 944 1727

Sections:


Sponsorship Blog

Posts Tagged “International”
 

Lesa Ukman Dec 9

Heineken’s Smart Approach To Sponsorship Activation

While in Amsterdam a couple of weeks ago, I dropped in on Hans Erik Tuijt, global manager of activation for Heineken and a speaker at IEG’s 2012 sponsorship conference. more

beer branded content digital media events festivals IEG conference international music new media research sponsored content sponsorship measurement sponsorship ROI activation

 
 
Lesa Ukman Dec 1

Sponsorship Insights from Leading European Practitioners

I keynoted the European Sponsorship Assn.’s Future Sponsorship conference in Amsterdam last week. Some takeaways from other presentations: more

arts international olympics activation

 
 
Jim Andrews Sep 26

Black Mark for BlackBerry: What RIM Did Wrong In Venezuela Sponsorship Snafu

I never suspected the trove of classified government communications trickling out through WikiLeaks would contain a sponsorship story, but a recently released February 2010 cable from the U.S. embassy in Caracas, Venezuela tells a tale with valuable lessons for sponsors. more

backlash Canada contracts international media sponsorship negotiating telecommunications arts

 
 
Lesa Ukman Aug 4

The Seven Essential Functions of Successful Event Apps

My last post shared some great examples of festival and event apps that build audience engagement for both the properties and their sponsors. In reviewing the elements that allow apps to live up to their engagement potential, seven specific functions rise to the top:  more

events festivals international new media social media digital media

 
 
Lesa Ukman Aug 3

Great App Ideas for Festivals, Live Events and Their Sponsors

It used to be you grabbed the festival calendar from your free weekly and circled what bands you wanted to see. Now, Web-based applications for smartphones and tablets let you plan, share and update schedules with military precision. Before committing to a stage, you can review a band’s videos, see how many “likes” they have on Facebook and check out which bands they are most similar to in your music library.  more

events festivals international new media social media telecommunications digital media

 
 
Lesa Ukman Jul 25

Sponsorship Success Depends on Activation

Sponsorship can build brand equity, sales and shareholder value, but it is mostly the activation of sponsorship that does those things. more

international London 2012 olympics activation

 
 
Lesa Ukman Jul 19

Why Leagues Should Not Regulate Team Sponsorships

English Premier League club Manchester City recently signed a 10-year deal—which includes title of the team’s stadium and shirt sponsorship—with Etihad, Abu Dhabi’s national airline, for the princely sum of £300 million ($482 million), according to media reports.  more

international naming rights pro sports valuation backlash

 
 
Lesa Ukman Jul 12

New Developments in Sponsorship and Social Media Come Fast and Furious

Although it was only last December that I presented an IEG Webinar on the topic of sponsorship and social media, preparing for this Thursday’s live webinar on the topic illuminated how quickly social media is changing and how deeply these changes are affecting sponsorship. Indeed, rather than update the presentation, I scrapped it and started over.  more

assets digital media IEG international new media social media trends activation

 
 
Jim Andrews Jun 30

Activation Watch: Praiseworthy Programs from Budweiser and Spanish Insurer

When you’ve been tracking the sponsorship industry for nearly a quarter of a century (yikes!) it can be a challenge to find partnerships that stand out or break new ground.  more

beer branded content international pro sports social media trends activation

 
 
 <  1 - 2 - 3 - 4 - 5 - 6 - 7 - 8  >