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Posts Tagged “International”
 

Lesa Ukman Aug 4

The Seven Essential Functions of Successful Event Apps

My last post shared some great examples of festival and event apps that build audience engagement for both the properties and their sponsors. In reviewing the elements that allow apps to live up to their engagement potential, seven specific functions rise to the top:  more

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Lesa Ukman Aug 3

Great App Ideas for Festivals, Live Events and Their Sponsors

It used to be you grabbed the festival calendar from your free weekly and circled what bands you wanted to see. Now, Web-based applications for smartphones and tablets let you plan, share and update schedules with military precision. Before committing to a stage, you can review a band’s videos, see how many “likes” they have on Facebook and check out which bands they are most similar to in your music library.  more

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Lesa Ukman Jul 25

Sponsorship Success Depends on Activation

Sponsorship can build brand equity, sales and shareholder value, but it is mostly the activation of sponsorship that does those things. more

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Lesa Ukman Jul 19

Why Leagues Should Not Regulate Team Sponsorships

English Premier League club Manchester City recently signed a 10-year deal—which includes title of the team’s stadium and shirt sponsorship—with Etihad, Abu Dhabi’s national airline, for the princely sum of £300 million ($482 million), according to media reports.  more

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Lesa Ukman Jul 12

New Developments in Sponsorship and Social Media Come Fast and Furious

Although it was only last December that I presented an IEG Webinar on the topic of sponsorship and social media, preparing for this Thursday’s live webinar on the topic illuminated how quickly social media is changing and how deeply these changes are affecting sponsorship. Indeed, rather than update the presentation, I scrapped it and started over.  more

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Jim Andrews Jun 30

Activation Watch: Praiseworthy Programs from Budweiser and Spanish Insurer

When you’ve been tracking the sponsorship industry for nearly a quarter of a century (yikes!) it can be a challenge to find partnerships that stand out or break new ground.  more

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Lesa Ukman Mar 7

The Devil’s in the Details at Formula 1

Sponsorship and sports marketing execs should read Tom Bower’s No Angel: The Secret Life of Bernie Ecclestone.  more

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Lesa Ukman Jan 4

Return on Engagement: The Art and Crafts of Sponsorship

Leading up to the 2011 IEG Sponsorship Conference, Return on Engagement: Sponsorship’s Impact on Business, I will be blogging on measuring sponsorship’s ROI: How to do it, what the research reveals, improving the value of sponsorship, etc.  more

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Jessi Sanchez Dec 10

A Diehard Fan’s Reaction to FC Barcelona’s Historic Shirt Sponsorship Deal

As a very passionate and loyal fan of Barca, today’s news that the club will have a shirt sponsor for the first time in its 111-year history raises many questions and some confusion.  more

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