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Posts Tagged “International”

Designer “Haute-Eliers” And Their Brand Partnerships
Lesa Ukman Oct 30

Designer “Haute-Eliers” And Their Brand Partnerships

Over the last decade, upscale fashion brands found on New York City’s Madison Avenue, Paris’s Avenue Montaigne and London’s Sloane Street have extended well beyond apparel and accessories into housewares, sheets and textiles, lighting and furniture. more

international trends venues fashion

Italian Cultural Partnerships Bear Watching
Lesa Ukman Oct 18

Italian Cultural Partnerships Bear Watching

As oil is the Middle East’s natural resource, culture is Italy’s. The country is home to more UNESCO World Heritage sites, museums and archeological sites than any other in the world. more

backlash cause marketing destination/tourism fashion government/municipal international museums/zoos/aquariums arts

The Fashion Games
Lesa Ukman Aug 7

The Fashion Games

Design of Olympic apparel has radically shifted from costume to fashion at the 2012 London Games. more

international London 2012 olympics fashion

10 Olympic Sponsors to Watch—and Why
Jim Andrews Aug 3

10 Olympic Sponsors to Watch—and Why

In case you missed the article I wrote for Business Insider, here’s my pre-Games take on which marketers were poised to succeed at London 2012: more

ambush marketing endorsements international London 2012 olympics activation

Lesa Ukman Jun 26

Events Gain Well-deserved Support From Tourism Offices

Although event and festival producers often act as de facto marketing arms of cities, regions or countries—attracting visitors, generating positive media coverage, enhancing quality of life for residents, etc.—rarely do they get strategic, sustained support from their tourism bureaus. more

events festivals government/municipal international destination/tourism

Lesa Ukman Jun 13

Festival Innovations Demonstrate New Ways of Connecting with Audiences

There is much irony is writing this post from Tuscany, where so many of the festivals date back to medieval times and don’t need to be concerned with staying relevant through fresh ideas and content. more

events festivals international music trends destination/tourism

Jim Andrews Apr 23

Will Sponsors Start Sharing What They Pay with Each Other?

An article last week in The Sydney Morning Herald reported on a call by a major sponsor in Australia’s National Rugby League for the primary sponsors of the other NRL clubs to share among them what they are paying for their deals. The goal is to assure each company that it is getting a fair deal. more

sponsorship evaluation sponsorship strategy sponsorship valuation international

Lesa Ukman Apr 3

Newest, Best Practices For Sponsors And Rightsholders

Great sponsorships begin with great insights–an understanding of how your customers experience and interact with sponsored properties, and how brands can tangibly enhance the experience. more

beer digital media events festivals international new media olympics pro sports social media soft drink trends activation

Lesa Ukman Feb 6

Big Leaps, Big Returns: Watchmaker Hublot’s Approach To Sponsorship

I was in Switzerland last week meeting with Jean-Claude Biver about his keynote at Leap, IEG’s 2012 Sponsorship Conference next month. more

cause marketing endorsements IEG conference international motorsports sports activation

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