Posts Tagged “Activation”

Visa and the Olympics: Sponsorship In Need of an Update
Lesa Ukman Aug 10

Visa and the Olympics: Sponsorship In Need of an Update

Visa’s first Olympic sponsorship, signed in 1986 and launched with Calgary 1988, featured the iconic campaign: “Bring your Visa card, because the Olympics don’t take American Express.” This set in motion Visa’s ascension from number three to number one in the credit card category. more

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Olympic Sponsorship Winners And Losers
Lesa Ukman Aug 6

Olympic Sponsorship Winners And Losers

Procter & Gamble. After its sponsorship of the U.S. Olympic Team’s participation in Vancouver 2010 united multiple brands and drove $100 million in additional sales, P&G signed on as a global Olympic sponsor. more

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Getting Olympic Sponsorship Right: Coca-Cola’s Winning Formula
Lesa Ukman Aug 6

Getting Olympic Sponsorship Right: Coca-Cola’s Winning Formula

Four years ago, Coca-Cola produced Olympic themed ads and attached its logo to interesting pieces of content. For Beijing 2008, Coke had three themed ads and six posters. more

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10 Olympic Sponsors to Watch—and Why
Jim Andrews Aug 3

10 Olympic Sponsors to Watch—and Why

In case you missed the article I wrote for Business Insider, here’s my pre-Games take on which marketers were poised to succeed at London 2012: more

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The Social Olympics
Danny O'Leary Jul 12

The Social Olympics

I admit I’m not a frequent social media user. The amount of friend and commercial activity makes me nauseous. When I am logged in, I mostly use it for research purposes. So you can imagine my relief when I heard about Facebook’s Explore London 2012 portal early this month. more

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Dan Kowitz May 8

Sponsor Survey Outlines Steps Rightsholders Must Take

In case you missed it, IEG has released the finding from the 12th annual IEG/Performance Research Sponsorship Decision-makers Survey. more

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Jim Andrews Apr 18

Analysis: Motorola/NFL And Dr Pepper/Chicago Bears Sponsorships

News this week regarding the end of one partnership and the beginning of another raises some interesting questions. more

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Lesa Ukman Apr 3

Newest, Best Practices For Sponsors And Rightsholders

Great sponsorships begin with great insights–an understanding of how your customers experience and interact with sponsored properties, and how brands can tangibly enhance the experience. more

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Lesa Ukman Feb 6

Big Leaps, Big Returns: Watchmaker Hublot’s Approach To Sponsorship

I was in Switzerland last week meeting with Jean-Claude Biver about his keynote at Leap, IEG’s 2012 Sponsorship Conference next month. more

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