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Sponsorship Blog

Posts Tagged “Activation”
 

Lesa Ukman Oct 25

Taking Credit: P&G Promotes Cause with Social and Mobile Media

To demonstrate the effectiveness of Facebook as a marketing channel to attendees at the ANA Masters of Marketing conference this past weekend, Facebook COO Sheryl Sandberg shared the example of Mean Stinks, the anti-bullying campaign of Procter & Gamble’s Secret deodorant.   more

cause marketing nonprofit social media activation

 
 
Jim Andrews Oct 24

Is Social Media The Greatest Ambush Marketing Technique Ever?

A recent blog post on valuing social media as a sponsorship benefit prompted a thought-provoking response from my old pal Dan Schorr of Start2Finish Marketing. more

ambush marketing social media activation

 
 
Lesa Ukman Sep 27

Sponsors Activate Nonprofit Partnerships With Social Games

I’ve delivered several presentations recently at sponsor summits and international conferences on using social media to increase the value of nonprofit and cause-related sponsorships.  more

cause marketing digital media new media nonprofit trends activation

 
 
Jim Andrews Sep 6

Big Shift: IEG Paper Explores New and Better Way to Think About Sponsorship

Looking across all of the brands that IEG would define as “leaders” in sponsorship—companies such as IBM, Gatorade, Aon, Xerox, GE and others—we see a major trend: an alignment of  sponsorships and partnerships with the larger goals of the business, to ensure they are driving growth and having an impact across the entire enterprise.  more

evaluation sponsorship measurement sponsorship ROI trends what is sponsorship activation

 
 
Lesa Ukman Aug 22

Sponsorship Activation Meets Gamification

Combine geolocation, image recognition and augmented reality technologies with smartphone adoption—31 percent of mobile users have one, according to eMarketer—add in massive gaming participation (183 million Americans report playing a game for an hour per day, according to author Jane McGonigal), and it is no surprise that we are seeing more sponsors use games to activate their sponsorships.  more

digital media new media sponsored content trends activation

 
 
Lesa Ukman Jul 29

Adidas’ London 2012 Activation: The Not-so-fine (But Important) Print

In my last post, I praised the multi-dimensional activation program adidas has created around its London 2012 partnership, but mentioned that it’s a shame that there has to be so much legal language as part of the adiStars Web site. more

contracts digital media London 2012 new media olympics social media activation

 
 
Lesa Ukman Jul 25

Sponsorship Success Depends on Activation

Sponsorship can build brand equity, sales and shareholder value, but it is mostly the activation of sponsorship that does those things. more

international London 2012 olympics activation

 
 
Lesa Ukman Jul 12

New Developments in Sponsorship and Social Media Come Fast and Furious

Although it was only last December that I presented an IEG Webinar on the topic of sponsorship and social media, preparing for this Thursday’s live webinar on the topic illuminated how quickly social media is changing and how deeply these changes are affecting sponsorship. Indeed, rather than update the presentation, I scrapped it and started over.  more

assets digital media IEG international new media social media trends activation

 
 
Jim Andrews Jun 30

Activation Watch: Praiseworthy Programs from Budweiser and Spanish Insurer

When you’ve been tracking the sponsorship industry for nearly a quarter of a century (yikes!) it can be a challenge to find partnerships that stand out or break new ground.  more

beer branded content international pro sports social media trends activation

 
 
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