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Sponsorship Blog

Posts Tagged “Activation”
 

10 Olympic Sponsors to Watch—and Why
Jim Andrews Aug 3

10 Olympic Sponsors to Watch—and Why

In case you missed the article I wrote for Business Insider, here’s my pre-Games take on which marketers were poised to succeed at London 2012: more

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The Social Olympics
Danny O'Leary Jul 12

The Social Olympics

I admit I’m not a frequent social media user. The amount of friend and commercial activity makes me nauseous. When I am logged in, I mostly use it for research purposes. So you can imagine my relief when I heard about Facebook’s Explore London 2012 portal early this month. more

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Dan Kowitz May 8

Sponsor Survey Outlines Steps Rightsholders Must Take

In case you missed it, IEG has released the finding from the 12th annual IEG/Performance Research Sponsorship Decision-makers Survey. more

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Jim Andrews Apr 18

Analysis: Motorola/NFL And Dr Pepper/Chicago Bears Sponsorships

News this week regarding the end of one partnership and the beginning of another raises some interesting questions. more

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Lesa Ukman Apr 3

Newest, Best Practices For Sponsors And Rightsholders

Great sponsorships begin with great insights–an understanding of how your customers experience and interact with sponsored properties, and how brands can tangibly enhance the experience. more

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Lesa Ukman Feb 6

Big Leaps, Big Returns: Watchmaker Hublot’s Approach To Sponsorship

I was in Switzerland last week meeting with Jean-Claude Biver about his keynote at Leap, IEG’s 2012 Sponsorship Conference next month. more

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Lesa Ukman Jan 30

Sponsorship and Return on Innovation

Speakers at IEG’s 2012 Sponsorship Conference are bringing unprecedented levels of innovation to the sponsorship space. more

arts events festivals IEG conference non-traditional categories activation

 
 
Lesa Ukman Dec 9

Heineken’s Smart Approach To Sponsorship Activation

While in Amsterdam a couple of weeks ago, I dropped in on Hans Erik Tuijt, global manager of activation for Heineken and a speaker at IEG’s 2012 sponsorship conference. more

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Lesa Ukman Dec 1

Sponsorship Insights from Leading European Practitioners

I keynoted the European Sponsorship Assn.’s Future Sponsorship conference in Amsterdam last week. Some takeaways from other presentations: more

arts international olympics activation

 
 
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