Sponsorship Blog

Posts Tagged “Sports”

As Cities Turn Away Mega Events, What Will Sponsors Do?
Jim Andrews Mar 18

As Cities Turn Away Mega Events, What Will Sponsors Do?

Following news last week that residents of Vienna resoundingly rejected the city’s plan to bid for the 2028 Olympic Games, I had an interesting discussion with my colleague John Kristick, global CEO of GroupM ESP. John is well qualified to discuss this issue, having been the managing director of the U.S. bid to host the 2022 FIFA World Cup. more

international olympics sports events

Are Bowl Game Sponsorships Good Investments?
Jim Andrews Dec 21

Are Bowl Game Sponsorships Good Investments?

To answer the question of whether a brand should become a sponsor of a college bowl game, you have to first make the distinction between title sponsors and other levels of partnership. more

sponsorship strategy sports valuation bowl games

Musical Airline Sponsorships in Barcelona
Lesa Ukman Dec 20

Musical Airline Sponsorships in Barcelona

Turkish Airlines, a “Premium Partner” of FC Barcelona since January 2010, is being displaced by a change in the club’s shirt sponsor. more

contracts endorsements international negotiating pro sports servicing spending sponsorship strategy sports backlash

Sponsors Can’t Afford To Be Bystanders When Controversy Strikes
Jim Andrews Dec 12

Sponsors Can’t Afford To Be Bystanders When Controversy Strikes

My WPP colleague Rob Norman has written a timely piece entitled “Is NFL Brand Safe?” which you can read at MediaBizBloggers.com. more

pro sports sponsorship strategy sports trends backlash

Missed Opportunity for McDonald’s
Jim Andrews Nov 30

Missed Opportunity for McDonald’s

You would think the marketing team at McDonald’s USA would have learned something from the backlash the Golden Arches suffered from its sponsorship presence at last summer’s London Olympic Games. more

backlash pro sports restaurant sponsorship strategy sports activation

Jim Andrews May 18

U.S. Congress Launches another Misguided Attack on Sponsorship

For the second year in a row, U.S. Rep. Betty McCollum (D.-Minn.) has added an amendment to the defense appropriations bill that would prohibit the U.S. armed forces from spending any money to sponsor sports. The entire bill, including the amendment, was approved by the House Appropriations Committee yesterday, as reported in USA Todaymore

government/municipal legislation NASCAR sports backlash

Jim Andrews Mar 5

Kodak Sponsorships: What’s The Real Story?

After getting judicial permission to drop its Kodak Theatre partnership a few weeks ago, Eastman Kodak Co. filed court papers last Tuesday to also dump its PGA Tour sponsorship. more

sponsorship ROI sports pro sports

Jim Andrews Feb 27

Sponsorship Issues: Are Recent Government Moves Protection Or Interference?

Two developments within the last month raise some fascinating questions over the involvement of government in the affairs of private rightsholders and their partnerships. more

Canada government/municipal IEG conference legislation pro sports sports telecommunications trends ambush marketing

Lesa Ukman Feb 6

Big Leaps, Big Returns: Watchmaker Hublot’s Approach To Sponsorship

I was in Switzerland last week meeting with Jean-Claude Biver about his keynote at Leap, IEG’s 2012 Sponsorship Conference next month. more

cause marketing endorsements IEG conference international motorsports sports activation

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