Posts Tagged “Selling”

Shelley Fasulko Nov 12

For Better or Worse, Sprint Gets “Real” on the Product Placement Front

I have no problem admitting I love partaking in some Real Housewives of Orange County viewing (or Atlanta, New Jersey, New York City, hell, it could be The Real Housewives of Des Moines and I’d probably watch). However, it is definitely not the first thing I bring up as conversational fodder when attempting to convey my personality and what I stand for. So, when I read today that Sprint is signed on as a sponsor of Bravo’s fifth season of The Real Housewives of Orange County,I was a bit… well, stunned I guess. For starters, here are the deets of the deal; Sprint will receive:  more

branded entertainment digital media entertainment new media product placement selling telecommunications activation

Diane Knoepke Nov 12

Don’t Rip the Gatekeeper’s Arms Off

If you have ever been nervous about giving a speech or presentation, you’ve probably heard that you should picture the audience members in their underwear. If you’ve ever tried it, chances are you know how bad that advice is. In that spirit, play this 12-second video for some bad advice on how to get past the gatekeeper in your next sales effort.  more

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Carrie Urban Kapraun Nov 12

Carrie’s Top Ten (Mostly Sponsorship Related) List

There were some pretty big sponsorship news stories during the past week or two and since everyone else seems to have a top ten list, I wanted to do one too. Plus, doing a top ten list pretty much guarantees at least some people will be interested. Personally, I always turn to the top ten lists in magazines first and click on any news stories that say “Top Ten”. Maybe this will be the beginning of a series…hmm…enjoy!  more

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Shelley Fasulko Nov 11

Cleveland Cavs Go One-and-One from the Promotion Line

While cruising through the status updates of my peeps on Facebook I saw the Cleveland Cavaliers had posted this offer: “Talk about a slam dunk! We want to share one of our best perks with you! Our friends at Quicken Loans give us a great discount on home loans as part of their exclusive benefit program, The Mortgage Insiders. But you can get it too! Just ask about adding the Mortgage Insiders Benefit Program to your workplace benefits.... Be part of the winning team by participating with the Cavs, Cleveland Clinic, UPS, Microsoft, Dell and others and become a Mortgage Insider today!”  more

digital media entertainment new media selling sports activation

Shelley Fasulko Nov 5

7-Eleven Makes Moves – What Could It Mean For YOU?

I remember when I first started working for IEG I began learning all these “obvious” tips from my colleagues. I emphasize “obvious” because they were common sense things that it had NEVER occurred to me to do when I was on the other side, selling sponsorship for a property.  One of those things was monitoring the local and national news outlets and trade/industry publications for sponsorship targets and trends. I was green, what can I say? To that end, I always pass this tip along to my clients. Most of them are smarter than I was, and already doing this. But it’s not just a matter of monitoring these sources – it’s also knowing what to look for. So who have I had my eye on this week? Thank heaven, it’s 7-Eleven! Just this week 7-Eleven has made two announcements:  more

selling activation

Rob Campbell Nov 4

An Interesting Approach to Jersey Sponsorship

The Darlington Quakers, a British soccer club in the Coca-Cola Football League 2, is taking a different tack in selling sponsorship rights to the team’s jersey. The club announced last week that it will raffle off the right to affix a corporate logo to its jersey in a £5,000-per-entry lottery. Although the low entrance fee promises to be a boon for the winner, those who do not come out the shirt sponsor do not leave empty-handed. According to the Northern Echo, all bidders will receive stadium signage and one match sponsorship, among other recognition.  more

packaging pro sports selling trends assets

Shelley Fasulko Nov 3

Power to the People: Democratic Sponsorship

If you read my posts often enough, you know I’m constantly waxing poetic about how important integrating the consumer into the sponsorship experience is. So it should be no surprise that upon hearing about Stephen Colbert’s, “Colbert Nation” top sponsorship of the U.S. Speed Skating team (if you haven’t already, check out my colleague Rob Campbell’s blog post here) and FanCar’s unique sponsorship opportunities around Sprint NASCAR cars; that I am ready to hand out two big, fat gold stars for fan integration.   more

digital media entertainment new media selling sports activation

Rob Campbell Nov 3

Stephen Colbert Sponsors for America

Stephen Colbert, anchor of Comedy Central’s The Colbert Report, is sponsoring the U.S. Speedskating team. Colbert stepped in to sponsor the U.S. team after current sponsor Dutch bank DSB declared bankruptcy. The sponsorship is in the name of the show’s fans, dubbed the “Colbert Nation.” Colbert signed a sponsorship deal with Bob Crowley, Executive Director of U.S. Speedskating on camera during an interview with Olympic speedskating great Dan Jansen on November 2.  more

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Shelley Fasulko Oct 29

Are You Exploiting Your TVP (Total Value Proposition)?

Over the past few months the counsel and speaking engagements I’ve been working on seem to keep coming back to a concept I’ve taken to calling Total Value Proposition. I know, I know, the last thing the marketing world needs is yet another buzzword, right? And if this lingo has been coined already (which I’m sure it has), my apologies. What this whole Total Value Proposition idea (as I’ve been discussing it) gets back to is pretty simple; how can a property who’s out there selling sponsorship work what they’ve got to maximum benefit? Assuming a property has gone through the process of mapping out what sponsorable assets it has to offer, packaging those assets in a salable fashion and pricing them at fair market value, I believe maximizing one’s TVP comes back to two key things:  more


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