Sponsorship Blog

Posts Tagged “Selling”

Dan Kowitz May 8

Sponsor Survey Outlines Steps Rightsholders Must Take

In case you missed it, IEG has released the finding from the 12th annual IEG/Performance Research Sponsorship Decision-makers Survey. more

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Stacey Goldberg Apr 27

Sponsorship Takeaways from the AFP Int’l Conference on Fundraising

I had the pleasure of moderating a sponsorship panel discussion at the Association of Fundraising Professionals’ 49th International Conference on Fundraising in Vancouver earlier this month. more

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Jim Andrews Feb 21

Power Balance Pavilion: I Don’t Hate To Say I Told You So

Thirteen months ago when the NBA Sacramento Kings signed a five-year deal for wristband-maker Power Balance to take over the naming rights to the Arco Arena, I tweeted the following: “Did the Maloof/Kings/Power Balance naming rights deal just set the #sponsorship industry back 100 years? I'm leaning toward yes.” more

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Jim Andrews Dec 8

What Does Pujols Deal Mean For L.A. Angels’ Sponsorship Revenue?

While Angels fans start planning World Series celebrations and Cardinals fans assess their club’s fortunes in the wake of Albert Pujols’ departing St. Louis for Anaheim, others are looking at the impact the slugger’s arrival will have on his new team’s bottom line. more

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Jim Andrews May 16

Look Before You Leap At That First Dollar

A few articles we recently published in IEG Sponsorship Report discuss deals that at first glance appear to offer win-win propositions, but which should be examined more closely. The common question raised in each case is: Does the revenue from the relationship justify what the property is (or might be) giving up?  more

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Lesa Ukman May 4

By Necessity or Choice, Chicago Cubs Take Different Approach to Securing Sponsors

Michael Kirschner, director of corporate partnerships for the Chicago Cubs spoke to my graduate class at Northwestern University last night. With stints at the NBA, Madison Square Garden and Tribeca Film Festival, he pulled from his league and entertainment experiences as well as those with team sports.  more

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Jim Andrews Jan 28

USA Luge Demonstrates How To End A Sponsorship

I have to hand it to the folks at the U.S. Luge Assn. for the way they announced the end of the Olympic national governing body’s 30-year relationship with Verizon. Not only did they do it gracefully, but they used the occasion to subtly position the organization as a credible and worthwhile sponsorship opportunity to prospective corporate partners.  more

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Dan Kowitz Jan 18

Critical Elements of a Smart Sponsorship

I recently had the pleasure of leading a panel of industry colleagues at PCMA’s Convening Leaders Annual Conference. The group consisted of representatives from PCMA, FedEx Services, the National School Boards Assn. and Gaylord Entertainment/Gaylord Hotels—all of whom have developed deep and meaningful sponsorships that brought in more value and revenue for the associations and their meetings, and provided the sponsors with access and benefits they were seeking.  more

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Sarah Hartman Dec 14

Sponsor Overload!

Last month, I was watching my beloved Illini basketball team in the annual 2K Sports Classic benefiting Coaches vs. Cancer and I was immediately struck by the disproportionate number of sponsor logos in view.  more

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