Sponsorship Blog

Posts Tagged “IEG Conference”
 

Diane Knoepke Aug 18

Four Reasons Your Sponsorships Aren't Selling

The economy. You have a built-in explanation for any drop in performance. So put that net of excuses to good use—go deliver a death-defying high-wire act. You won't die, and you just might be the star. Self-orientation. I'm an only child. And I married an only child. I know all about self-orientation. (See? I’ve used “I” way too many times in this paragraph already.) The good news is that being self-oriented is not the same thing as being self-absorbed or self-centered. The bad news is it's a distinction without a difference in sales. Whether it's trying to sell a program just because you need to fund it, or telling prospects information about your property that they don't need to know to buy the deal, it's not doing you any favors. Don't be an only child at the sales table; be a Gosselin or a Duggar. Those kids know it's not about one of them, the payout is in the assemblage.  more

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Carrie Urban Kapraun Jul 29

Strategic Philanthropy – Lee National Denim Day

Each year there are a handful of guest speakers at the IEG Conference that really make an impression on me for a variety of reasons. One of the presentations that stood out to me from the 2009 IEG Conference was a presentation by Liz Cahill, Vice President of Marketing and Communications for Lee Jeans, who spoke about Lee National Denim Day. What really impressed me was how the program has evolved since 1996. For a program that is fairly extensive, Lee National Denim Day is supported by a pretty lean staff and budget. Basically, the Lee team internally created and grew the program with a lot of hard work, a little bit of luck and some trial and error. To me, Lee National Denim Day feels authentic, is a great fit with the brand and is a simple concept: wear jeans on a particular day and donate $5. The campaign materials never specify to wear Lee Jeans and the program is more about raising funds to fight breast cancer and less about selling a pair of jeans. With the recent criticism of cause marketing being called “consumption philanthropy”, I would think that the critics would have a harder time finding fault with this program compared to some of the other donation-with-purchase structured programs.   more

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William Chipps Mar 11

Insights from Willie Cone, Executive Producer & Senior Consultant, Event Marketing & Promotions

Industry veteran Willie Cone shared some great sales tips for nonprofits in his presentation Cause Marketing Partnerships: The Real Deal.  more

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Daniel I. Dorfman Mar 11

Wednesday Session Recap from the 2009 IEG Sponsorship Conference

Despite an intense schedule of meetings since Sunday, there was still a lot of energy at the final panels of the IEG Sponsorship Conference Wednesday morning.  more

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Daniel I. Dorfman Mar 10

Tuesday Session Recap from the 2009 IEG Sponsorship Conference

Something that many Americans like to do first thing in the morning is get a jolt of the latest headlines. Therefore, it was a sense of irony the first session of Tuesday’s IEG Sponsorship Conference dealt with media sponsorships.  more

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William Chipps Mar 10

Insights from Keld Strudahl, Carlsberg Breweries

In the last keynote address of the day, Carlsberg’s Keld Strudahl explained why the company uses soccer as its core sponsorship platform.  more

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William Chipps Mar 10

Insights from Tom Dewar, JA Worldwide

What does the Ronco Veg-O-Matic have to do with sponsorship?  more

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William Chipps Mar 10

Insights from Adam Weber, The Procter & Gamble Co., and David Caruso, ACME Brand Content Co.

Talk about breathing some new life into a struggling brand. Looking to rejuvenate Tag body spray, P&G teamed up with Island Def Jam Music Group to create Tag Records.  more

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William Chipps Mar 10

Insights from Lesa Ukman, IEG, and Ann Green, Millward Brown

IEG’s Lesa Ukman and Millward Brown’s Ann Green gave a great presentation today on measuring sponsorship’s return on investment.  more

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