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Posts Tagged “IEG Conference”
 

Daniel I. Dorfman Mar 10

Tuesday Session Recap from the 2009 IEG Sponsorship Conference

Something that many Americans like to do first thing in the morning is get a jolt of the latest headlines. Therefore, it was a sense of irony the first session of Tuesday’s IEG Sponsorship Conference dealt with media sponsorships.  more

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William Chipps Mar 10

Insights from Keld Strudahl, Carlsberg Breweries

In the last keynote address of the day, Carlsberg’s Keld Strudahl explained why the company uses soccer as its core sponsorship platform.  more

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William Chipps Mar 10

Insights from Tom Dewar, JA Worldwide

What does the Ronco Veg-O-Matic have to do with sponsorship?  more

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William Chipps Mar 10

Insights from Adam Weber, The Procter & Gamble Co., and David Caruso, ACME Brand Content Co.

Talk about breathing some new life into a struggling brand. Looking to rejuvenate Tag body spray, P&G teamed up with Island Def Jam Music Group to create Tag Records.  more

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William Chipps Mar 10

Insights from Lesa Ukman, IEG, and Ann Green, Millward Brown

IEG’s Lesa Ukman and Millward Brown’s Ann Green gave a great presentation today on measuring sponsorship’s return on investment.  more

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William Chipps Mar 9

Insights from Chris Brahe, NBA New Jersey Nets

The NBA New Jersey Nets have taken some creative steps to land new corporate partners and boost ticket sales.  more

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William Chipps Mar 9

Insights from J. Johan Jervoe, McDonald’s Corp.

In his keynote titled Sponsorship, Screens and Sociology: McDonald’s Ahead of the Curve View of Marketing, Jervoe walked attendees through the quick service restaurant’s groundbreaking The Lost Ring program around its sponsorship of the ’08 Olympic Games in Beijing.  more

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William Chipps Mar 9

Insights from Larry Gelfand, National Hockey League

In this session the NHL’s Larry Gelfand walked attendees through the pro sports league’s digital marketing platform based around NHL.com.  more

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Daniel I. Dorfman Mar 9

Monday Session Recap from the 2009 IEG Sponsorship Conference

On the first full day of the 2009 IEG Sponsorship Conference, the presentations came out in full force as representatives of sponsors and properties exchanged ideas on how to go about meeting their needs today.  more

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