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Posts Tagged “IEG Conference”
 

William Chipps Mar 9

Insights from Rolf Jensen, Dream Society 2.0

Futurist Rolf Jensen’s keynote received a lot of great feedback. The presentation was definitely visionary stuff. The key takeaway: Companies that add “stories” to their brands are better able to gain a point of differentiation by establishing an emotional connect with consumers.  more

IEG conference

 
 
William Chipps Mar 9

Insights from Emerging Categories Roundtable

This morning I led a roundtable on emerging and transforming sponsor categories, and a number of people that weren’t able to attend the session asked if I could post the categories on the blog.  more

IEG conference media sponsorship selling how to get sponsorship

 
 
Daniel I. Dorfman Mar 8

Pre-Conference

Given that it was a six hour session, it should come as no surprise there was a lot of ground covered in the session that IEG’s Rebecca Joslin and Diane Knoepke led for a group anxious to get their feet wet on what is going in the sponsorship world. It was interesting way to start the IEG 2009 Conference. Rebecca Joslin and Diane Knoepke took participants a litany of bullet points of what companies are looking for in this brutal economic era.  more

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William Chipps Mar 8

Insights from Screen in Every Pocket: Digital Activation

Just attended a great pre-conference seminar on digital activation led by IEG’s Shelley Fasulko and Vinu Joseph. The key takeaway: More and more consumers are using social media to communicate with each other, and properties and sponsors need to explore how they can best play in the digital space to activate sponsorship and better connect to their targeted audiences.  more

digital media IEG conference new media activation

 
 
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