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Posts Tagged “Social Media”
 

Jim Andrews Jun 30

Activation Watch: Praiseworthy Programs from Budweiser and Spanish Insurer

When you’ve been tracking the sponsorship industry for nearly a quarter of a century (yikes!) it can be a challenge to find partnerships that stand out or break new ground.  more

beer branded content international pro sports social media trends activation

 
 
Jim Andrews Apr 29

Transmedia Storytelling and Sponsorship

It seems each time I step into the world of media buying and planning I come away more convinced than ever that sponsorship should play a much more prominent role in corporate and brand advertising plans.  more

social media trends new media

 
 
Lesa Ukman Jan 4

Return on Engagement: The Art and Crafts of Sponsorship

Leading up to the 2011 IEG Sponsorship Conference, Return on Engagement: Sponsorship’s Impact on Business, I will be blogging on measuring sponsorship’s ROI: How to do it, what the research reveals, improving the value of sponsorship, etc.  more

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Lesa Ukman Dec 21

Return on Engagement: Learnings from the TELUS Facebook Go Pink Campaign

Leading up to the 2011 IEG Sponsorship Conference, Return on Engagement: Sponsorship’s Impact on Business, I will be blogging on measuring sponsorship’s ROI: How to do it, what the research reveals, improving the value of sponsorship, etc. more

cause marketing evaluation IEG conference new media nonprofit social media sponsorship measurement sponsorship ROI telecommunications Canada

 
 
Lesa Ukman Dec 9

My Experience with Pepsi Refresh Leaves a Not Great Taste

In the midst of the second week of trying to rally support for my stepdaughter’s Pepsi Refresh grant application, I’m struck by my response, which is counterintuitive.  more

beverage social media soft drink backlash

 
 
Stacey Goldberg Nov 8

Mommy Tested, Mommy Approved?

As a mom of a toddler and a soon-to-be mom of two (22 days to go but who’s counting?), my attention has turned lately, not surprisingly, to “mommy marketing.” Companies such as Procter & Gamble are all over this trend for brands including Pampers, Tide and Bounce. P&G is focusing on advertorials and Web videos featuring moms in order to spread the word about its products.  more

social media trends endorsements

 
 
Jim Andrews Jun 30

The Difficulty of Cause Marketing in the Age of Social Media

At this point in the Facebook, Twitter and all other social networks era, I doubt there is any company—large or small—that has not found itself the subject of some online discussion that calls into question its behavior, motives, principles, etc.  more

cause marketing green social media backlash

 
 
Lesa Ukman May 21

Why Aren’t Corporate Sponsors Optimizing Search Terms?

Official corporate sponsors of the 2008 and 2010 Olympics failed to optimize social media opportunities by ignoring search engine optimization. Now the official corporate sponsors of the 2010 FIFA World Cup—including Adidas, Coca-Cola, Emirates and Hyundai/Kia—are missing the boat. All are failing to link their activation to online search terms such as “soccer world cup” and “world cup 2010.” There is a huge volume of traffic surrounding these terms and sponsors have the rights to use them. So why aren’t they optimizing? Why isn’t FIFA advising them to do so?  more

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Lesa Ukman May 20

How Sponsorship Aided The Launch Of New Pampers Brand

At yesterday’s ANA Brand Innovation Conference: Igniting a Brand Movement presented by The New York Times, Jodi Allen, vice president, North America baby care for The Procter & Gamble Co., told attendees that Pampers’ mini online soap opera, A Parent Is Born, grew out of the insight that everyone talks about when a baby is born, but rarely mentions the fact that with each birth of a baby, two parents are born.  more

digital media olympics pro sports social media activation

 
 
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