Leading the way in sponsorship consulting, valuation, measurement and strategy
Call Us:  (312) 944 1727

Sponsorship Blog

Posts Tagged “Social Media”
 

Jim Andrews Oct 24

Is Social Media The Greatest Ambush Marketing Technique Ever?

A recent blog post on valuing social media as a sponsorship benefit prompted a thought-provoking response from my old pal Dan Schorr of Start2Finish Marketing. more

ambush marketing social media activation

 
 
Jim Andrews Sep 19

How Do You Value Social Media Benefits in a Sponsorship Package?

When we launched the IEG Valuation Service in the late ’90s, the phrase “social media” still primarily referred to getting a group of friends together to watch TV. More than a decade later that same term has become a marketable asset for properties, but as with many other benefits offered to sponsors, one that is not easy to value.  more

negotiating social media valuation assets

 
 
Lesa Ukman Sep 9

Pepsi Refresh Still Plagued by Bad Practices

My IEG Consulting Group colleagues and I have been pleased to help hundreds of nonprofits— from UNICEF and World Wildlife Fund to St. Jude Children’s Research Hospital and the American Heart Assn.—generate millions of dollars in nontraditional revenue. We also have teamed with some of the world’s leading brands to value, measure and maximize their ROI on nonprofit partnerships. more

beverage cause marketing social media soft drink backlash

 
 
Jim Andrews Aug 19

Digital Technology, Social Media and the End of Endorsements

Marketers involved in athlete and celebrity endorsements have always taken risks with their brands, associating them with human beings and all of their attendant frailties.  more

social media endorsements

 
 
Lesa Ukman Aug 4

The Seven Essential Functions of Successful Event Apps

My last post shared some great examples of festival and event apps that build audience engagement for both the properties and their sponsors. In reviewing the elements that allow apps to live up to their engagement potential, seven specific functions rise to the top:  more

events festivals international new media social media digital media

 
 
Lesa Ukman Aug 3

Great App Ideas for Festivals, Live Events and Their Sponsors

It used to be you grabbed the festival calendar from your free weekly and circled what bands you wanted to see. Now, Web-based applications for smartphones and tablets let you plan, share and update schedules with military precision. Before committing to a stage, you can review a band’s videos, see how many “likes” they have on Facebook and check out which bands they are most similar to in your music library.  more

events festivals international new media social media telecommunications digital media

 
 
Lesa Ukman Jul 29

Adidas’ London 2012 Activation: The Not-so-fine (But Important) Print

In my last post, I praised the multi-dimensional activation program adidas has created around its London 2012 partnership, but mentioned that it’s a shame that there has to be so much legal language as part of the adiStars Web site. more

contracts digital media London 2012 new media olympics social media activation

 
 
Jim Andrews Jul 18

Noteworthy Takeaways from the Sports Entertainment Summit

I attended the Sports Entertainment Summit produced by Variety and trade association Sports Video Group last week in Los Angeles and came away with the following nuggets:  more

entertainment pro sports social media sports endorsements

 
 
Lesa Ukman Jul 12

New Developments in Sponsorship and Social Media Come Fast and Furious

Although it was only last December that I presented an IEG Webinar on the topic of sponsorship and social media, preparing for this Thursday’s live webinar on the topic illuminated how quickly social media is changing and how deeply these changes are affecting sponsorship. Indeed, rather than update the presentation, I scrapped it and started over.  more

assets digital media IEG international new media social media trends activation

 
 
 <  1 - 2 - 3 - 4 - 5  >