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Posts Tagged “Social Media”
 

Jim Andrews Aug 19

Digital Technology, Social Media and the End of Endorsements

Marketers involved in athlete and celebrity endorsements have always taken risks with their brands, associating them with human beings and all of their attendant frailties.  more

social media endorsements

 
 
Lesa Ukman Aug 4

The Seven Essential Functions of Successful Event Apps

My last post shared some great examples of festival and event apps that build audience engagement for both the properties and their sponsors. In reviewing the elements that allow apps to live up to their engagement potential, seven specific functions rise to the top:  more

events festivals international new media social media digital media

 
 
Lesa Ukman Aug 3

Great App Ideas for Festivals, Live Events and Their Sponsors

It used to be you grabbed the festival calendar from your free weekly and circled what bands you wanted to see. Now, Web-based applications for smartphones and tablets let you plan, share and update schedules with military precision. Before committing to a stage, you can review a band’s videos, see how many “likes” they have on Facebook and check out which bands they are most similar to in your music library.  more

events festivals international new media social media telecommunications digital media

 
 
Lesa Ukman Jul 29

Adidas’ London 2012 Activation: The Not-so-fine (But Important) Print

In my last post, I praised the multi-dimensional activation program adidas has created around its London 2012 partnership, but mentioned that it’s a shame that there has to be so much legal language as part of the adiStars Web site. more

contracts digital media London 2012 new media olympics social media activation

 
 
Jim Andrews Jul 18

Noteworthy Takeaways from the Sports Entertainment Summit

I attended the Sports Entertainment Summit produced by Variety and trade association Sports Video Group last week in Los Angeles and came away with the following nuggets:  more

entertainment pro sports social media sports endorsements

 
 
Lesa Ukman Jul 12

New Developments in Sponsorship and Social Media Come Fast and Furious

Although it was only last December that I presented an IEG Webinar on the topic of sponsorship and social media, preparing for this Thursday’s live webinar on the topic illuminated how quickly social media is changing and how deeply these changes are affecting sponsorship. Indeed, rather than update the presentation, I scrapped it and started over.  more

assets digital media IEG international new media social media trends activation

 
 
Jim Andrews Jun 30

Activation Watch: Praiseworthy Programs from Budweiser and Spanish Insurer

When you’ve been tracking the sponsorship industry for nearly a quarter of a century (yikes!) it can be a challenge to find partnerships that stand out or break new ground.  more

beer branded content international pro sports social media trends activation

 
 
Jim Andrews Apr 29

Transmedia Storytelling and Sponsorship

It seems each time I step into the world of media buying and planning I come away more convinced than ever that sponsorship should play a much more prominent role in corporate and brand advertising plans.  more

social media trends new media

 
 
Lesa Ukman Jan 4

Return on Engagement: The Art and Crafts of Sponsorship

Leading up to the 2011 IEG Sponsorship Conference, Return on Engagement: Sponsorship’s Impact on Business, I will be blogging on measuring sponsorship’s ROI: How to do it, what the research reveals, improving the value of sponsorship, etc.  more

cause marketing evaluation IEG conference international new media nonprofit social media sponsorship measurement sponsorship ROI beverage

 
 
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