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Posts Tagged “Social Media”

Jim Andrews Feb 3

Komen Controversy's Lessons For Sponsors

Having enjoyed many years of a productive partnership with Susan G. Komen for the Cure, the organization’s corporate partners are no doubt feeling blindsided by this week’s firestorm over SGK’s decision to no longer provide funding to Planned Parenthood. more

cause marketing nonprofit social media backlash

Lesa Ukman Nov 2

Why Content Matters

Competition for content is skyrocketing among sponsors, rightsholders, broadcasters and new media. Reasons include: cheap bandwidth, the proliferation of tablets and smartphones, new broadcast forms such as IPTV and web TV, new distribution outlets—Google and Apple are bringing their own TV subsidiaries onto the market—and the need for content to populate owned media. more

branded content digital media new media social media sponsored content trends activation

Lesa Ukman Oct 25

Taking Credit: P&G Promotes Cause with Social and Mobile Media

To demonstrate the effectiveness of Facebook as a marketing channel to attendees at the ANA Masters of Marketing conference this past weekend, Facebook COO Sheryl Sandberg shared the example of Mean Stinks, the anti-bullying campaign of Procter & Gamble’s Secret deodorant.   more

cause marketing nonprofit social media activation

Jim Andrews Oct 24

Is Social Media The Greatest Ambush Marketing Technique Ever?

A recent blog post on valuing social media as a sponsorship benefit prompted a thought-provoking response from my old pal Dan Schorr of Start2Finish Marketing. more

ambush marketing social media activation

Jim Andrews Sep 19

How Do You Value Social Media Benefits in a Sponsorship Package?

When we launched the IEG Valuation Service in the late ’90s, the phrase “social media” still primarily referred to getting a group of friends together to watch TV. More than a decade later that same term has become a marketable asset for properties, but as with many other benefits offered to sponsors, one that is not easy to value.  more

negotiating social media valuation assets

Lesa Ukman Sep 9

Pepsi Refresh Still Plagued by Bad Practices

My IEG Consulting Group colleagues and I have been pleased to help hundreds of nonprofits— from UNICEF and World Wildlife Fund to St. Jude Children’s Research Hospital and the American Heart Assn.—generate millions of dollars in nontraditional revenue. We also have teamed with some of the world’s leading brands to value, measure and maximize their ROI on nonprofit partnerships. more

beverage cause marketing social media soft drink backlash

Jim Andrews Aug 19

Digital Technology, Social Media and the End of Endorsements

Marketers involved in athlete and celebrity endorsements have always taken risks with their brands, associating them with human beings and all of their attendant frailties.  more

social media endorsements

Lesa Ukman Aug 4

The Seven Essential Functions of Successful Event Apps

My last post shared some great examples of festival and event apps that build audience engagement for both the properties and their sponsors. In reviewing the elements that allow apps to live up to their engagement potential, seven specific functions rise to the top:  more

events festivals international new media social media digital media

Lesa Ukman Aug 3

Great App Ideas for Festivals, Live Events and Their Sponsors

It used to be you grabbed the festival calendar from your free weekly and circled what bands you wanted to see. Now, Web-based applications for smartphones and tablets let you plan, share and update schedules with military precision. Before committing to a stage, you can review a band’s videos, see how many “likes” they have on Facebook and check out which bands they are most similar to in your music library.  more

events festivals international new media social media telecommunications digital media

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