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Posts Tagged “Social Media”
 

Sponsorship Related Social & Digital Rights To Negotiate
Lesa Ukman Jul 31

Sponsorship Related Social & Digital Rights To Negotiate

True story: Last year the primary sponsor of a concert in Mexico City found its investment undermined when the promoter sold live streaming rights to another company. While some 400,000 people attended the event, more than four million people watched it online, most believing the streaming sponsor to be the event backer. more

digital media negotiating social media contracts

 
 
What We Can Learn From UEFA Champions League Sponsorship
Lesa Ukman May 21

What We Can Learn From UEFA Champions League Sponsorship

With the 2013 UEFA Champions League finals on tap for Saturday, I looked into how various sponsors are activating and why UCL remains such an appealing partnership opportunity for brands. more

beer financial services international social media sponsorship strategy sports activation

 
 
Five Relevant Lessons from Red Bull on Using Digital to Activate Sponsorships
Lesa Ukman Jan 11

Five Relevant Lessons from Red Bull on Using Digital to Activate Sponsorships

The Red Bull Stratos mission— that saw Felix Baumgartner jump from more than 23 miles above the earth on Oct. 14, 2012—did not just break the world records for longest distance free fall, highest jump from a platform and maximum vertical velocity, it was the biggest digital live event on record, raising the bar on how brands can activate sponsorships in social media. more

beverage branded content digital media events social media sponsored content activation

 
 
Olympic Sponsors’ Results to Date
Lesa Ukman Aug 6

Olympic Sponsors’ Results to Date

P&G Winning the Social Olympics in the U.K. In the second weekly Olympics Viral Chart from New Media Age and Unruly Media—published Wednesday, P&G retained the top spot as the most shared ad online during the Olympics, but unofficial sponsor Nike had the most shares in the week between July 25 and August 1. more

olympics social media London 2012

 
 
The Social Olympics
Danny O'Leary Jul 12

The Social Olympics

I admit I’m not a frequent social media user. The amount of friend and commercial activity makes me nauseous. When I am logged in, I mostly use it for research purposes. So you can imagine my relief when I heard about Facebook’s Explore London 2012 portal early this month. more

assets digital media London 2012 olympics social media trends activation

 
 
Dan Kowitz May 8

Sponsor Survey Outlines Steps Rightsholders Must Take

In case you missed it, IEG has released the finding from the 12th annual IEG/Performance Research Sponsorship Decision-makers Survey. more

IEG research selling servicing social media spending sponsorship evaluation sponsorship measurement sponsorship ROI sponsorship strategy trends activation

 
 
Lesa Ukman Apr 3

Newest, Best Practices For Sponsors And Rightsholders

Great sponsorships begin with great insights–an understanding of how your customers experience and interact with sponsored properties, and how brands can tangibly enhance the experience. more

beer digital media events festivals international new media olympics pro sports social media soft drink trends activation

 
 
Jim Andrews Feb 3

Komen Controversy's Lessons For Sponsors

Having enjoyed many years of a productive partnership with Susan G. Komen for the Cure, the organization’s corporate partners are no doubt feeling blindsided by this week’s firestorm over SGK’s decision to no longer provide funding to Planned Parenthood. more

cause marketing nonprofit social media backlash

 
 
Lesa Ukman Nov 2

Why Content Matters

Competition for content is skyrocketing among sponsors, rightsholders, broadcasters and new media. Reasons include: cheap bandwidth, the proliferation of tablets and smartphones, new broadcast forms such as IPTV and web TV, new distribution outlets—Google and Apple are bringing their own TV subsidiaries onto the market—and the need for content to populate owned media. more

branded content digital media new media social media sponsored content trends activation

 
 
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