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Sponsorship Blog

Posts Tagged “Sponsorship Measurement”
 

William Chipps Mar 10

Insights from Keld Strudahl, Carlsberg Breweries

In the last keynote address of the day, Carlsberg’s Keld Strudahl explained why the company uses soccer as its core sponsorship platform.  more

evaluation IEG conference international sponsorship measurement sponsorship ROI sports beer

 
 
William Chipps Mar 10

Insights from Lesa Ukman, IEG, and Ann Green, Millward Brown

IEG’s Lesa Ukman and Millward Brown’s Ann Green gave a great presentation today on measuring sponsorship’s return on investment.  more

evaluation IEG conference motorsports NASCAR sponsorship measurement sponsorship ROI sports activation

 
 
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