Posts Tagged “International”

Lesa Ukman Apr 1

Insights from Sportaccord 2009

With sold-out attendance and a full exhibit hall, the first Sportaccord conference to take place in the U.S. was seemingly unaffected by the economy. Held last week in Denver and produced under the auspices of the General Assn. of Int’l Sports Federations (AGFIS), the Assn. of Summer Olympic Int’l Federations (ASOIF), and the Assn. of Int’l Olympic Winter Sports Federations (AIOWF), it draws the heads of sports federations, Olympic bid committees and scores of vendors with products and services for them.  more

international olympics sports Canada

William Chipps Mar 10

Insights from Keld Strudahl, Carlsberg Breweries

In the last keynote address of the day, Carlsberg’s Keld Strudahl explained why the company uses soccer as its core sponsorship platform.  more

evaluation IEG conference international sponsorship measurement sponsorship ROI sports beer

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