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Posts Tagged “Digital Media”
 

Jim Andrews Jun 1

An App For Just About Anything

If iPhone apps are all the rage, why should sponsorship be immune? The Chicago 2016 bid committee has introduced a “Countdown to Copenhagen” app that marks the days left until the October 2 IOC vote in Denmark to select which candidate city will get the 2016 Summer Games. Each day brings iPhone users a historic fact about either the Olympics or Chicago along with the days remaining until the vote. Chicago is the first bid city to take advantage of this technology. Given the relatively low cost of developing apps, we expect to see plenty of other properties offering updates and info through this new platform.  more

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Daniel I. Dorfman Mar 10

Tuesday Session Recap from the 2009 IEG Sponsorship Conference

Something that many Americans like to do first thing in the morning is get a jolt of the latest headlines. Therefore, it was a sense of irony the first session of Tuesday’s IEG Sponsorship Conference dealt with media sponsorships.  more

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William Chipps Mar 10

Insights from Adam Weber, The Procter & Gamble Co., and David Caruso, ACME Brand Content Co.

Talk about breathing some new life into a struggling brand. Looking to rejuvenate Tag body spray, P&G teamed up with Island Def Jam Music Group to create Tag Records.  more

entertainment IEG conference music new media digital media

 
 
William Chipps Mar 9

Insights from J. Johan Jervoe, McDonald’s Corp.

In his keynote titled Sponsorship, Screens and Sociology: McDonald’s Ahead of the Curve View of Marketing, Jervoe walked attendees through the quick service restaurant’s groundbreaking The Lost Ring program around its sponsorship of the ’08 Olympic Games in Beijing.  more

digital media IEG conference new media olympics sports activation

 
 
William Chipps Mar 9

Insights from Larry Gelfand, National Hockey League

In this session the NHL’s Larry Gelfand walked attendees through the pro sports league’s digital marketing platform based around NHL.com.  more

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William Chipps Mar 8

Insights from Screen in Every Pocket: Digital Activation

Just attended a great pre-conference seminar on digital activation led by IEG’s Shelley Fasulko and Vinu Joseph. The key takeaway: More and more consumers are using social media to communicate with each other, and properties and sponsors need to explore how they can best play in the digital space to activate sponsorship and better connect to their targeted audiences.  more

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