If iPhone apps are all the rage, why should sponsorship be immune? The Chicago 2016 bid committee has introduced a “Countdown to Copenhagen” app that marks the days left until the October 2 IOC vote in Denmark to select which candidate city will get the 2016 Summer Games.
Each day brings iPhone users a historic fact about either the Olympics or Chicago along with the days remaining until the vote. Chicago is the first bid city to take advantage of this technology. Given the relatively low cost of developing apps, we expect to see plenty of other properties offering updates and info through this new platform. more
Something that many Americans like to do first thing in the morning is get a jolt of the latest headlines. Therefore, it was a sense of irony the first session of Tuesday’s IEG Sponsorship Conference dealt with media sponsorships. more
Talk about breathing some new life into a struggling brand.
Looking to rejuvenate Tag body spray, P&G teamed up with Island Def Jam Music Group to create Tag Records. more
In his keynote titled Sponsorship, Screens and Sociology: McDonald’s Ahead of the Curve View of Marketing, Jervoe walked attendees through the quick service restaurant’s groundbreaking The Lost Ring program around its sponsorship of the ’08 Olympic Games in Beijing. more
In this session the NHL’s Larry Gelfand walked attendees through the pro sports league’s digital marketing platform based around NHL.com. more
Just attended a great pre-conference seminar on digital activation led by IEG’s Shelley Fasulko and Vinu Joseph.
The key takeaway: More and more consumers are using social media to communicate with each other, and properties and sponsors need to explore how they can best play in the digital space to activate sponsorship and better connect to their targeted audiences. more