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Posts Tagged “Digital Media”
 

William Chipps Mar 9

Insights from Larry Gelfand, National Hockey League

In this session the NHL’s Larry Gelfand walked attendees through the pro sports league’s digital marketing platform based around NHL.com.  more

digital media IEG conference new media pro sports sports activation

 
 
William Chipps Mar 8

Insights from Screen in Every Pocket: Digital Activation

Just attended a great pre-conference seminar on digital activation led by IEG’s Shelley Fasulko and Vinu Joseph. The key takeaway: More and more consumers are using social media to communicate with each other, and properties and sponsors need to explore how they can best play in the digital space to activate sponsorship and better connect to their targeted audiences.  more

digital media IEG conference new media activation

 
 
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IEG 2016 Agenda Announced!

See who is speaking and what you will learn in April in Chicago. View the speakers and agenda.