During his presentation “How AT&T Utilizes Sponsorships to Advance the Brand and Drive the Business,” William Tyrone Moore, Jr., director of corporate sponsorships, shared the following success stories: more
I had the pleasure of co-leading a discussion amongst many of the IEG Conference’s sports-centric properties, sponsors and agencies with my coworker, Larry Albus. There was a diverse range of conversation topics that included developing new revenue streams, emerging categories, cause-based partnerships and effectively measuring a sponsorship’s ROI.
With regards to new revenue streams, the discussion centered largely around the NFL teams incorporating sponsors on their practice jerseys and practice facilities. One of the issues with those platforms was the difficulty in building awareness and getting eyeballs for those sponsors. One category that was able to avoid this issue was news & media sponsors, who could guarantee practice coverage for their sponsored team. Another common sponsor of practice facilities are hospitals and rehabilitation centers. These companies business is endemic to the purposes of a practice (e.g., rehab, preparing the team to participate in the weekend’s game). A specific example, the Methodist Training Center partnered with the Houston Texans as the practice facility naming rights sponsor. more
Reading the title of this post, did you just have a little monster truck rally moment? With all the serious political drama unfolding in DC tonight (reaching a fever pitch as I write this up), nothing subtle seems to do this day justice.
IEG’s 27th Annual Sponsorship Conference had an energetic day as well, opening with a pre-conference seminar entitled “Good for Business: Nonprofit Partnerships that Build Social and Financial Value.” more
Before I became an IEGer six years ago, I talked my then employer into sending me to IEG's Annual Sponsorship Conference. Since joining IEG, the event continues to be one of the highlights of my year: a professional defibrillator, a family gathering.
There are many attendees and IEGers who have been to many more (or all!) of the 26 IEG Annual Sponsorship Conferences before this one, and who have my six turns heartily beat. With that in mind, I very humbly submit my tips for upping your return on your conference investment. more