“United we stand, divided we fall.” Words spoken in some form by Benjamin Franklin, Abraham Lincoln and which many credit to John Dickinson’s “Liberty Song,” published on July 18, 1768, in the Boston Gazette. These words ring as true as ever considering the current economic climate. So, what does this have to do with sponsorship?
Many associations are spending countless hours figuring out how to keep sponsors, and, hopefully, continue to grow their sponsorship programs. Sponsors seem to have less to spend, while associations don’t really have an overwhelming amount of new and different opportunities. Sound familiar? What it means is that as an association, you need to bring new value to the equation.
I know many of us have tried to block it out, but I’m going to ask you to remember back to the days when you were locked in a room to take placement tests in middle/junior high school… What I remember most about these tests (besides for the obvious trauma they caused me) were the “scenario” questions meant to gauge one’s “problem solving ability.” You know the drill, it went something like this:
“If New York time is three hours ahead of San Francisco time, what time would it be in New York if a San Francisco clock one hour behind the time shows 4 o’clock?”