Posts Tagged “Naming Rights”

Jim Andrews Jul 8

Naming Rights: More Bad than Good?

The local news in Chicago has brought another example of how the negatives associated with venue naming rights deals often outweigh the positives. The Daily Herald newspaper reports that the village of Hoffman Estates, Ill. is in talks to take over the struggling Sears Centre arena. Other media outlets quickly jumped on the story, with many using the company’s association with a venue that is having trouble meeting its financial commitments as the latest example of how the once proud retail giant has fallen.  more

venues naming rights

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35th Annual Sponsorship Conference

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