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Posts Tagged “Sponsorship Measurement”
 

Insights from Lesa Ukman, IEG, and Ann Green, Millward Brown

William Chipps Mar 10

IEG’s Lesa Ukman and Millward Brown’s Ann Green gave a great presentation today on measuring sponsorship’s return on investment.  more

evaluation IEG conference motorsports NASCAR sponsorship measurement sponsorship ROI sports activation

 
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Lesa Ukman
Lesa Ukman
Chief Insights Officer
Jim Andrews
Jim Andrews
Senior Vice President, Content Strategy
Danny O'Leary
Danny O'Leary
Director, Client Solutions, Consulting Group
 


Comments, views and opinions expressed by employees of IEG are those of the individual contributors and do not necessarily represent the views of IEG, LLC or its management.
 

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