IEG’s sponsorship experts provide unique perspective on the latest industry developments, news and trends. These posts will make you think, challenge conventional wisdom, give you new ideas, and spark discussion.
Scandinavian Design: Nordic Arts Properties See All-time Sponsorship Highs
Because government support traditionally has been so high, arts organizations throughout Europe have rarely devoted resources to building robust private sector partnerships. European sponsors say proposals from arts groups typically read more like grant requests than marketing opportunities.
Filed under: international, arts
IEG Appears on Fox Chicago Discussing Olympic Sponsorship
With the IOC Evaluation Commission arriving in Chicago today, Fox Chicago examined the topic of Olympic sponsorship during its primetime newscast last night...
Filed under: international, olympics, sports, IEG
Insights from Sportaccord 2009
With sold-out attendance and a full exhibit hall, the first Sportaccord conference to take place in the U.S. was seemingly unaffected by the economy. Held last week in Denver and produced under the auspices of the General Assn. of Int’l Sports Federations (AGFIS), the Assn. of Summer Olympic Int’l Federations (ASOIF), and the Assn. of Int’l Olympic Winter Sports Federations (AIOWF), it draws the heads of sports federations, Olympic bid committees and scores of vendors with products and services for them.
Filed under: international, olympics, sports, Canada
Insights from Keld Strudahl, Carlsberg Breweries
In the last keynote address of the day, Carlsberg’s Keld Strudahl explained why the company uses soccer as its core sponsorship platform.
Filed under: evaluation, IEG conference, international, sponsorship measurement, sponsorship ROI, sports, beer