IEG’s sponsorship experts provide unique perspective on the latest industry developments, news and trends. These posts will make you think, challenge conventional wisdom, give you new ideas, and spark discussion.
Daniel I. Dorfman Mar 10
Tuesday Session Recap from the 2009 IEG Sponsorship Conference
Something that many Americans like to do first thing in the morning is get a jolt of the latest headlines. Therefore, it was a sense of irony the first session of Tuesday’s IEG Sponsorship Conference dealt with media sponsorships.
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Filed under: cause marketing, digital media, evaluation, how to get sponsorship, IEG conference, media sponsorship, new media, nonprofit, olympics, sponsorship measurement, sponsorship ROI, sports, Canada
William Chipps Mar 10
Insights from Adam Weber, The Procter & Gamble Co., and David Caruso, ACME Brand Content Co.
Talk about breathing some new life into a struggling brand.
Looking to rejuvenate Tag body spray, P&G teamed up with Island Def Jam Music Group to create Tag Records.
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Filed under: entertainment, IEG conference, music, new media, digital media
William Chipps Mar 9
Insights from J. Johan Jervoe, McDonald’s Corp.
In his keynote titled Sponsorship, Screens and Sociology: McDonald’s Ahead of the Curve View of Marketing, Jervoe walked attendees through the quick service restaurant’s groundbreaking The Lost Ring program around its sponsorship of the ’08 Olympic Games in Beijing.
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Filed under: digital media, IEG conference, new media, olympics, sports, activation
William Chipps Mar 9
Insights from Larry Gelfand, National Hockey League
In this session the NHL’s Larry Gelfand walked attendees through the pro sports league’s digital marketing platform based around NHL.com.
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Filed under: digital media, IEG conference, new media, pro sports, sports, activation
William Chipps Mar 8
Insights from Screen in Every Pocket: Digital Activation
Just attended a great pre-conference seminar on digital activation led by IEG’s Shelley Fasulko and Vinu Joseph.
The key takeaway: More and more consumers are using social media to communicate with each other, and properties and sponsors need to explore how they can best play in the digital space to activate sponsorship and better connect to their targeted audiences.
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Filed under: digital media, IEG conference, new media, activation