In its latest music marketing endeavor, Rolling Rock beer has teamed with insurgent country purveyor Bloodshot Records to sponsor a series of concerts in 10 to 12 markets this summer, IEG SR has learned.
Confirmed markets for the Bloodshot B-B-Qs include Boston, Minneapolis, Philadelphia, Phoenix, Pittsburgh, Seattle and Brooklyn, N.Y.
In addition to the one-off shows, Rolling Rock will sponsor tours by two Bloodshot acts: Ha Ha Tonka and the Deadstring Brothers. more
North American-based companies will spend $1.08 billion to sponsor music venues, festivals and tours in ’09, a 3.8 percent increase from the $1.04 billion spent in ’08, according to IEG Sponsorship Report, the world’s leading authority on sponsorship.
Most of that growth is driven by new and incremental spending on big-ticket national music festivals and tours, most of which have maintained sponsorship momentum in spite of the economy. You can read the full release here. more
We hear American Honda will announce new sponsorships tomorrow morning.
Specifically, Honda will be replacing its long-running Civic Tour, in which it backed a summer concert tour of a notable band, with ties to the Lollapalooza and Austin City Limits festivals scheduled for August and October, respectively. Honda’s “eco-partner status” will include integrated green activities, hybrid vehicle displays and the giveaway of a 2010 Insight at each event.
Talk about breathing some new life into a struggling brand.
Looking to rejuvenate Tag body spray, P&G teamed up with Island Def Jam Music Group to create Tag Records. more