Sponsorship Blog

Posts Tagged “Music”

William Chipps May 1

IEG Releases Music Sponsorship Projection

North American-based companies will spend $1.08 billion to sponsor music venues, festivals and tours in ’09, a 3.8 percent increase from the $1.04 billion spent in ’08, according to IEG Sponsorship Report, the world’s leading authority on sponsorship. Most of that growth is driven by new and incremental spending on big-ticket national music festivals and tours, most of which have maintained sponsorship momentum in spite of the economy. You can read the full release here.  more

IEG music entertainment

William Chipps Apr 27

Civic Tour Out, Music Fests in for Honda

We hear American Honda will announce new sponsorships tomorrow morning. Specifically, Honda will be replacing its long-running Civic Tour, in which it backed a summer concert tour of a notable band, with ties to the Lollapalooza and Austin City Limits festivals scheduled for August and October, respectively. Honda’s “eco-partner status” will include integrated green activities, hybrid vehicle displays and the giveaway of a 2010 Insight at each event.  more

entertainment music automotive

William Chipps Mar 10

Insights from Adam Weber, The Procter & Gamble Co., and David Caruso, ACME Brand Content Co.

Talk about breathing some new life into a struggling brand. Looking to rejuvenate Tag body spray, P&G teamed up with Island Def Jam Music Group to create Tag Records.  more

entertainment IEG conference music new media digital media

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