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Posts Tagged “IEG Conference”
 

William Chipps Mar 8

Insights from Screen in Every Pocket: Digital Activation

Just attended a great pre-conference seminar on digital activation led by IEG’s Shelley Fasulko and Vinu Joseph. The key takeaway: More and more consumers are using social media to communicate with each other, and properties and sponsors need to explore how they can best play in the digital space to activate sponsorship and better connect to their targeted audiences.  more

digital media IEG conference new media activation

 
 
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Sponsorship Report

A Must Read for Anyone in the Sponsorship Industry. More info