IEG’s sponsorship experts provide unique perspective on the latest industry developments, news and trends. These posts will make you think, challenge conventional wisdom, give you new ideas, and spark discussion.
Missed Opportunity for McDonald’s
You would think the marketing team at McDonald’s USA would have learned something from the backlash the Golden Arches suffered from its sponsorship presence at last summer’s London Olympic Games.
Filed under: backlash, pro sports, restaurant, sponsorship strategy, sports, activation
Does Selling Short-term Sponsorship Weaken Your Brand?
The NFL has been on a recent kick of signing short-term sponsorship deals in the quick-service restaurant category.
Most recently, the league announced this week a deal lasting through March 1 making Papa John’s the official pizza sponsor of the NFL and Super Bowl XLIV. This sponsorship is very similar to the league’s relationship last year with KFC, in which the fast-feeder was the official wing of the NFL Playoffs and Super Bowl XLIII.
Filed under: packaging, restaurant, selling, sponsorship measurement, contracts