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Posts Tagged “Trends”
 

Lesa Ukman Jun 14

The Trend Of Craft And Its Relevance To Us

From furniture, food and jewelry to haute couture, lighting and architecture, craft—the art of the handmade—is everywhere.  more

venues trends

 
 
Emily Rogers Jun 8

Report from CASE Conference: Strategic Philanthropy Insights

I had the pleasure of co-leading a session last Thursday at the Council for Advancement & Support of Education’s Annual Conference for Corporate & Foundation Relations Officers in San Francisco. My co-leader for the session titled: “Strategic Philanthropy: A New Paradigm for How Corporations Partner with Higher Education” was Eric Thompson, director of corporate & foundation relations for Purdue University Calumet.  more

nonprofit strategic philanthropy trends cause marketing

 
 
Jim Andrews May 17

Interesting Developments At Major Sponsors

(This blog post originally appeared as an opinion column in IEG Sponsorship Report on April 19, 2010.) In recent private conversations with a number of key sponsorship professionals, I picked up the following tidbits that I thought were worth sharing:  more

beverage motorsports NASCAR retail social media soft drink trends activation

 
 
Jim Andrews Apr 27

Half A Million On A Web Site To Sell Sponsorship?

The folks that run the business side of Roush Fenway Racing have built a great organization and have done some very smart and innovative things when it comes to sponsorship. But if the stories out of Concord, N.C. are accurate, I have to question the team’s latest move. In short, news accounts say the team is spending close to $500,000 on redesigning its Web site, with the intention of using the site as a way to attract more corporate marketing dollars through sales videos, upgraded case studies and display of available inventory.  more

motorsports NASCAR prospecting selling trends how to get sponsorship

 
 
Lesa Ukman Apr 20

How Social Media Is Impacting Sponsorship, Part 3

The opportunity presented by digital is huge in terms of access to new markets and audiences, deeper fan experiences through leveraging digital technologies and longer event access through distributing new content in fresh ways. Social media plus sponsorship gives people a reason to share brand messages. For example, Colgate’s Facebook application called Smiles languished for months, until Colgate recast the tool, offering donations each time users shared Smiles. The result: The widget was shared 500,000 times in five weeks.  more

digital media new media trends activation

 
 
Lesa Ukman Apr 15

How Social Media Is Profoundly Impacting Sponsorship, Part Two

Greetings from London, where I’m leading a discussion on social media and sponsorship for a workshop hosted by IEG and Burson Marsteller.  more

digital media new media trends activation

 
 
Lesa Ukman Apr 7

CSR And Sponsorships Should Be Source Of Innovation

(This blog post originally appeared as an opinion column in IEG Sponsorship Report on March 2, 2010) Corporate Social Responsibility used to be about managing a few sensitive areas that had the potential to generate positive or negative headlines. But, as companies recognize the direct link between social justice and increased shareholder value, they are abandoning this mandated model and instead embedding sustainability and ethical values into customer loyalty-building, cost reduction, new product creation, sourcing and HR.  more

international nonprofit retail strategic philanthropy trends green

 
 
Lesa Ukman Mar 12

How Social Media Is Profoundly Impacting Sponsorship

I will be conducting a workshop at IEG’s Unbound conference on how sponsors and rightsholders are effectively using social media to engage and connect with fans. And on April 15, I will be in London for a similar session with Burson Marsteller on the topic. In preparing for those discussions, I have come across a great many examples that demonstrate the depth and breadth of these extensions. Here are a few:  more

cause marketing digital media new media trends activation

 
 
Jon Kander Mar 3

Just Because you Aren’t an Endemic Sponsor, Doesn’t Mean You Can’t Be Endemic to the Overall Sports Experience

In a down economy, companies are forced more and more to make their sponsorships relevant and meaningful. Companies who are endemic to a particular sport are a natural fit for those particular sponsorship opportunities. However, for companies whose businesses do not naturally fit into the sports experience, they have to be a little more creative with how they activate their sponsorship platforms to make their presence meaningful to the fans and attendees. In particular, companies within the consumer and B2B technology and communications categories have done a great job of leveraging their sponsorship opportunities and made themselves largely endemic to the sports experience.  more

pro sports sports trends activation

 
 
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