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Posts Tagged “Trends”
 

Lesa Ukman Feb 1

Should Sponsors Be Obligated To Promote Property Values: A Debate

The following is an email exchange between Victory Sports Marketing’s Gordon Kane and me. I thought our divergent points of view regarding the responsibilities sponsors have to properties—in particular Olympic partners—would make for interesting reading. (I have made just a few slight edits of some extraneous material to improve readability.) I welcome your thoughts on the subject.  more

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Jim Andrews Jan 20

Behind The Numbers: Sponsorship’s Spending Decline

We recently released IEG’s 25th annual sponsorship spending review and forecast, delivering the historic, if unwelcome, news that sponsorship spending by North American companies declined in ’09. If you haven’t had a chance to read the report and see the specific numbers, click here. The fact that less was spent on sponsorship last year does not come as a huge shock to properties who have had to work much harder to close deals at fair market value, nor to sponsors who have been directed to make budget cuts. As we reported on new deals and success stories in IEG Sponsorship Report last year—success defined mostly by the oft-repeated phrase “flat is the new up”—we also heard many tales that could not be published about discounting and sponsors who were going back and revisiting existing agreements intent on decreasing their commitments.  more

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Jim Andrews Jan 7

Events, Sustainability and Sponsorship

Of all the news releases I receive, those from the Int’l Organization for Standardization are not high on my priority list of which to open. I’m not even sure how I got on the media list for this Swiss-based organization with a name that sounds like a front for a James Bond villain. However, the announcement that arrived yesterday in my email inbox did catch my interest, as the ISO is embarking on an initiative to develop an international standard for sustainable event management, one that would lessen the negative environmental impact of all manner of large-scale events, from festivals to sports to business conferences.  more

guidelines international trends events

 
 
Rob Campbell Dec 22

New Player in Wireless Space Provides Regional Sponsor Target

Tapping into sponsorship’s potential, Clearwire Wireless is sponsoring in regional markets to promote its new WiMax wireless broadband. This month the company sponsors both the Rock ‘n’ Roll Las Vegas Marathon and Half Marathon powered by Zappos.com and the Maaco Bowl Las Vegas on behalf of Clear, its WiMax service.  more

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Rob Campbell Dec 9

Dirty Category Goes Green with Sponsorship

Earlier this week, Waste Management and Live Nation announced a multi-year agreement allowing Waste Management to become the ‘Official Waste Services and Recycling Sponsor’ of all Live Nation venues. Although inherently unsexy and seemingly incredibly mundane (someone has to pick up the waste produced at concerts), this sponsorship offers far more than meets the eye.  more

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Lesa Ukman Nov 16

More Takeaways from the ANA Annual Conference

I shared some of the insights heard at the ANA Annual conference in my last post. Below are more of the key ideas discussed by the “masters of marketing,” as the event is subtitled. Eric Schmidt, chairman and CEO, Google
Schmidt had an optimistic message: “We’re about to enter a time of unprecedented opportunity as optimism collides with expanding platforms and accelerating uptake.”  more

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Lesa Ukman Nov 12

The Power of Live And Takeaways From ANA Annual Conference

Live events still are flourishing, despite the economy. The Metropolitan Opera released its individual ticket sales figures for the ’09-‘10 season after its opening night: $2.5 million, up $500,000 from last year. Meanwhile, Seattle Opera has sold out its season. Norm Langill’s fantastic Teatro ZinZanni, which just had its 10th anniversary in Seattle, fed and entertained one million people in the last 12 months. Anyone in the business of promoting or sponsoring entertainment and live events needs to experience Teatro ZinZanni, a dinner theater experience that combines circus, comedy and cabaret. With permanent locations in Seattle and San Francisco, its jaw-dropping tent holds 200 people.  more

entertainment events IEG conference strategic philanthropy trends cause marketing

 
 
Jim Andrews Nov 12

New Day In Sponsorship: Nonprofit Pays Cash To Sponsor Nationally Televised Sports Event

Cancer.net Skate America begins today in Lake Placid, N.Y., marking a significant development in sponsorship. The title sponsor is the consumer Web site of the American Society of Clinical Oncology, a physician’s membership association. The professional organization is paying a cash fee to U.S. Figure Skating, and told IEG Sponsorship Report last month that this will not be its last sponsorship. “Doing this once is not going to be sufficient. We’re in the process of talking to other organizations,” said Allen Lichter, MD, the association’s CEO.  more

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Rob Campbell Nov 11

What Twitter Lists Mean for Properties

Last week Twitter fully opened up its Lists function, adding yet another wrinkle to the social media site. Lists containing any number of Twitter users can be created and followed, offering a great way to tailor the Twitter experience. For properties using Twitter, there are a few immediate takeaways from this new feature that will allow you to both build the loyalty of your following and give your sponsors incremental value.  more

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