IEG’s sponsorship experts provide unique perspective on the latest industry developments, news and trends. These posts will make you think, challenge conventional wisdom, give you new ideas, and spark discussion.
Insights from Emerging Categories Roundtable
This morning I led a roundtable on emerging and transforming sponsor categories, and a number of people that weren’t able to attend the session asked if I could post the categories on the blog.
Filed under: IEG conference, media sponsorship, selling, how to get sponsorship
Given that it was a six hour session, it should come as no surprise there was a lot of ground covered in the session that IEG’s Rebecca Joslin and Diane Knoepke led for a group anxious to get their feet wet on what is going in the sponsorship world.
It was interesting way to start the IEG 2009 Conference. Rebecca Joslin and Diane Knoepke took participants a litany of bullet points of what companies are looking for in this brutal economic era.
Filed under: how to get sponsorship, IEG conference, nonprofit, selling, cause marketing
Insights from Screen in Every Pocket: Digital Activation
Just attended a great pre-conference seminar on digital activation led by IEG’s Shelley Fasulko and Vinu Joseph.
The key takeaway: More and more consumers are using social media to communicate with each other, and properties and sponsors need to explore how they can best play in the digital space to activate sponsorship and better connect to their targeted audiences.
Filed under: digital media, IEG conference, new media, activation