IEG’s sponsorship experts provide unique perspective on the latest industry developments, news and trends. These posts will make you think, challenge conventional wisdom, give you new ideas, and spark discussion.
Orange You Glad It’s Glastonbury Sponsorship Time? (And A Personal Note)
My colleague Julie Kimball passed around the latest in a long line of cool Orange ideas that get us geeking out not only over the smart technology but also the smart use of sponsorship.
Filed under: entertainment, fashion, festivals, green, telecommunications, activation
The Difficulty of Cause Marketing in the Age of Social Media
At this point in the Facebook, Twitter and all other social networks era, I doubt there is any company—large or small—that has not found itself the subject of some online discussion that calls into question its behavior, motives, principles, etc.
Filed under: cause marketing, green, social media, backlash
The Changing Face of Festivals
With a growing array of attractions—carnival rides, fireworks, restaurants, bungee jumping—Europe’s music festivals are looking more like theme parks.
Filed under: festivals, green, international, events
CSR And Sponsorships Should Be Source Of Innovation
(This blog post originally appeared as an opinion column in IEG Sponsorship Report on March 2, 2010)
Corporate Social Responsibility used to be about managing a few sensitive areas that had the potential to generate positive or negative headlines. But, as companies recognize the direct link between social justice and increased shareholder value, they are abandoning this mandated model and instead embedding sustainability and ethical values into customer loyalty-building, cost reduction, new product creation, sourcing and HR.
Filed under: international, nonprofit, retail, strategic philanthropy, trends, green
Twins-Pentair Partnership Shows Possibilities for Green Deals
Over the last year, the greening of sponsorship has continued to gain momentum, spawning new and compelling opportunities for properties to create platforms and for sponsors to activate.
Filed under: green, sports, venues, activation