My colleague Julie Kimball passed around the latest in a long line of cool Orange ideas that get us geeking out not only over the smart technology but also the smart use of sponsorship. more
At this point in the Facebook, Twitter and all other social networks era, I doubt there is any company—large or small—that has not found itself the subject of some online discussion that calls into question its behavior, motives, principles, etc. more
With a growing array of attractions—carnival rides, fireworks, restaurants, bungee jumping—Europe’s music festivals are looking more like theme parks. more
(This blog post originally appeared as an opinion column in IEG Sponsorship Report on March 2, 2010)
Corporate Social Responsibility used to be about managing a few sensitive areas that had the potential to generate positive or negative headlines. But, as companies recognize the direct link between social justice and increased shareholder value, they are abandoning this mandated model and instead embedding sustainability and ethical values into customer loyalty-building, cost reduction, new product creation, sourcing and HR.
Over the last year, the greening of sponsorship has continued to gain momentum, spawning new and compelling opportunities for properties to create platforms and for sponsors to activate. more