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Unorthodox Sponsorship: The Vatican and World’s Fairs
Lesa Ukman Nov 23

Unorthodox Sponsorship: The Vatican and World’s Fairs

World’s Fairs give the Church the opportunity to promote its spiritual identity through its artistic masterpieces, with pavilions functioning as a mobile Vatican museum. more

 
 
Cultural Institution Partnerships: Do Labels Matter?
Diane Knoepke Nov 12

Cultural Institution Partnerships: Do Labels Matter?

Are we focusing on the labels and definitions separating corporate donor/philanthropic relationships from corporate sponsor/marketing relationships at the expense of what really matters? more

nonprofit strategic philanthropy museums/zoos/aquariums

 
 
If You Build It, Will They Really Come? The Stadium Conundrum
Sam Yardley, Two Circles, A Part of ESP Properties Nov 5

If You Build It, Will They Really Come? The Stadium Conundrum

The stadium is the lifeblood of sport—it’s where the magic happens. Rarely a month goes by without new stadium plans being drawn up. The prospect of having an NFL team (or two) back in Los Angeles has kept architects busy at their drawing boards. One L.A. candidate—the City of Champions project in Inglewood—is due to break ground next month. The total cost? Nearly $2 billion. more

venues fan engagement

 
 
Five Ways Causes Can Compete in a Digital-First Environment
Diane Knoepke Oct 29

Five Ways Causes Can Compete in a Digital-First Environment

Last week, YouTube personality and author Hannah Hart launched a new 10-video series sponsored by Subaru. This series is tied to Have a Hart Day (HAHD), a volunteer movement started by the star to bring her motto—“Practice Reckless Optimism”—to life through the good deeds of her subscribers and fans. While Hannah Hart’s original content is largely food-related, she also regularly brings in issue- and cause-related content, ranging from gender and LGBT rights to mental health to animal welfare.  more

cause marketing Digital Marketing trends activation

 
 
Digital Killed the Sponsorship Star
Matt Rogan, Two Circles, A Part of ESP Properties Aug 26

Digital Killed the Sponsorship Star

An industry observer has argued that increasingly only challenger brands and new market entrants are using big budget sponsorship vehicles to drive their brand. Instead, it was claimed, bigger brands are passing traditional big-ticket sponsorship by, preferring to embrace digital technology and niche partnerships to target their key customer groups with razor-focused commercial messaging. more

selling sponsorship measurement sponsorship ROI sponsorship strategy trends valuation evaluation

 
 
Tip of the Iceberg: The Impact of Millennials on Sponsorship
Lesa Ukman Aug 21

Tip of the Iceberg: The Impact of Millennials on Sponsorship

Gen C—a term Google coined to describe people who care deeply about creation, curation, connection and community—has been out in force this summer. more

Digital Marketing digital media trends activation

 
 
Four Practical Insights into Social, Beacons, Hackathons and Events
Diane Knoepke Aug 17

Four Practical Insights into Social, Beacons, Hackathons and Events

I had the good fortune of attending and presenting at the ICSC MOCIAL Conference in San Francisco earlier this month and heard several terrific talks about mocial (“mobile, social, and local”) trends that impact our world and how we engage with consumers using technology. more

Digital Marketing retail social media trends activation

 
 
Time Is Now for Rightsholders to Embrace Digital Platforms and Develop Content for Them
Jim Andrews Aug 4

Time Is Now for Rightsholders to Embrace Digital Platforms and Develop Content for Them

One of the underlying reasons for the creation of ESP Properties was the opportunity to assist sports, entertainment and other types of properties in taking advantage of the ways a new generation of consumers accesses and engages with media and content. more

international sports trends Digital Marketing

 
 
Inspiring Stories from Doha GOALS Forum
Lesa Ukman Aug 4

Inspiring Stories from Doha GOALS Forum

We were privileged to lead a taskforce at last week’s Doha GOALS (Gathering of All Leaders in Sport), an invitation-only conference produced by Richard Attias & Associates. more

sports trends international

 
 
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IEG 2016 Agenda Announced!

See who is speaking and what you will learn in April in Chicago. View the speakers and agenda.