We are part consultancy, part analytics house, part sales and marketing agency. We have shaped and defined sponsorship for over three decades and continue to lead the way in sponsorship insights, trends, training and events.

Innovative Commercial Strategies and Execution

Designing and implementing strategies to drive revenue for rightsholders. more

Rightsholder Representation

Leveraging global relationships to represent rightsholders to the world’s brands through an audience, content and data-led approach. more

How Sponsors Plan To Activate The 2017-2018 NBA Season

Themed products, new licensing categories and other activations around the upcoming NBA season more

Sponsorship Spending On North American Soccer To Grow 4.1 Percent in 2017

Spending growth is expected to slow following the 2016 Copa America Centenario, but corporate interest remains healthy more

Shared Workspace Companies Warm Up To Sponsorship

WeWork, The Yard and other companies double down on sponsorship to attract new members and retain current customers more

Ecommerce Giants Making Their Mark

It’s been a busy 12 months for ecommerce and sports. more

Sponsorship Spending On The NBA Totals $861 Million In 2016-2017 Season

Sponsorship spending on the National Basketball Association and its 30 teams totaled $861 million in the 2016-2017 season, a 7.8 percent increase from the previous year, per ESP research more

Insurance Category Update

ESP’s latest in-depth look at one of the most active sponsorship categories examines trends, objectives and spending by the major players in property and casualty insurance. more